Lecture (seo)

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Asim FarooqSEO Project Lead

Cyber Designz

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Lecture Outline

• Review of last lecture• What are the three basic core factors of SEO?• What is off-page/on-page optimization? Directory submission Article submission Blog commenting Forum posting• Conclusion

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What is the Purpose of Search Engines?

• Let’s discuss about the history of SE (Google)• To build large databases of useful information over the web.• To bring you ease in finding desired information. (How?)• To serve relevant information from across the globe. (How?)• What type of search Google provides us?

• Anything more…?

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What this image expresses?

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There will be two scenarios

• Scenario 1• Whatever you like, may be you get 50,50• Whatever you like, may be you fail to get it (irrelevant information) ~~~

what do you say about it? (failure)• Whatever you like, you will get 100% good and relevant results

(successful)• Scenario 2• May be you will get 50,50 ranking (50% authority with search engine)• May be you will get total failure• May be you will get 100% good and effective ranking

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Review of Search Engine Era

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What is SEO?

• SEO is a bridge between search engines and your website.• It is the process of improving the visibility of a website or a web page in search

engines via the "natural" or un-paid ("organic" or "algorithmic") search results.• In paid, just follow the following steps:- Pick your keywords Set your budget Get ranked• Should we review our competitors or not?• Keyword research or competitor analysis?• What is white hat/ black hat/ grey hat & blue hat SEO?• SEO is all about what? Keywords (some tools to identify for keywords, key phrase?) Content (content is king) Linking (one-way link building type,~~why?)

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What is SEO?

Keywords

Content Linking

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What is SEO?

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What is SEO?

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What is SEO?

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Search Engine Ranking Factors

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How Search Engine Works

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How Search Engine Works

• Crawling• Indexing• Processing• Calculation• Relevancy• Retrieval

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Index Checking

• What is index checking?• Why it is important to check it?• Should we check it in multiple search engine or not?• What is the purpose of indexing?• Let’s see some examples of it…• We can use some tools for it too such as

http://www.thepcmanwebsite.com/google_page_cache_checker.shtml• You can also check it manually, how???• How to check back links? Manually and through tool…• Question/exercise:- how to check back links in MSN (BING)???

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Examples of Index Checking

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Examples of Index Checking

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SERP’s Review

• Search Engine Result Pages (SERP)– Keyword (Search Term)– Organic Results– Sponsored Results– Keyword Competition– Anything more….?

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SERP’s Review

– Search Engine Friendly URL e.g. http://www.mglhusel.com/?p=42 http://www.pm-consultinggroup.com/internet-marketing-has-to-face-

challenges-in-future/ – Difference between SERP’s– Google penalization with Google Dance & Google Bombing

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Search Engine Optimization Life Cycle

• Business case Analysis and Objectives

• Keyword Research• Competitors Research• On-Page Optimization• Off-Page Optimization• Analysis and Reporting• Continuous Improvement and

Monitoring

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Off page listing

• What activities we have to perform in off page optimization?

Blog commenting Forum posting Article submission Directory submission (both) Press releases What else???

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Directory Submission

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Directory Submission

• What do you say about directory submission?

• Organized information??• What about the telephone

directory? What’s special in it??• Types of directories? General directories (general) Niche directories (specific) e.g.

travel directories etc

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Few examples

• Here are some live examples of directory submissions

• What details in it that we have to submit there so that our listing will be approved.. How?

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Few examples (continued…)

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Benefits of DS (Directory Submission)

• Directory Submission Increases Your Back links• Frequent Bot Visit• Free Link Building Method• Find Link Exchange Partner• Guarantees Search Engine Indexing• Brand Awareness• What else???

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Article Submission

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Article Submission

• Another very important way to get back links…

• Usage of article spinner ~~~ never ever

• Let’s see the example here • This was our original statement

“How To Plan Effectively For A Marketing Campaign”

• In article Spinner “How To energy Effectively as A Marketing constitutional”

• Free article submission or paid one? Idea of guest posting

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Few examples of article submission

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Advantages and Disadvantages of article submission

• Advantages• Best way to get some quality back links• Syndication process• Importance of author bio in resources box• Utilization of keyword in body or in resource box• What other advantages that we can get through article submission??• How to get advantage in viral marketing through article submission?• Disadvantages• You should have writing skills, if not then what will happen????• People can redirect from your article, no interest, why??• What else???

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Blog Commenting

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Blog Commenting

• What is a blog?• “A blog (a contraction of the term "web log") is a type of website, usually

maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order”

• Another very effective technique to get back links• Should we focus in our own niche or not while doing blog commenting?• Keyword luv and comment luv?• Get back links with some good page rank too~~~ how?• How to increase the authority with effective blog commenting?

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Examples of blog commenting

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Examples of blog commenting

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Advantages of Blog Commenting

• The basic advantages that we can get from BLOG Commenting are:- Page Hunt Back links• It is a great way to get back links, some of very common advantages are:- Brand Exposure Residual Traffic (other’s blogger traffic toward your site) More Comments On Your Blog

• But• You should avoid too many comments at same domain• Try to make some quality comment • Try to use different posts while commenting at the same domain

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Forum Posting

• It is the most best way to get some quality back links• A great way to use “Signatures” in it• Use of main KW’s in Signatures• There are too many types of forums but we will mostly use Free Forums in

SEO• Let’s see some of very good examples of some very good forums

• http://forums.digitalpoint.com/ (usa-im)(cancer123)

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Examples of Forum Posting

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• Another very good example is as follows:-

• http://www.webmasterforumsonline.com/ (andrewdavid), (cdz54321)

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Examples of Forum Posting

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Advantages/disadvantages of Forum Posting

• Advantages• You can get some quality back links• Do Follow Forums will be very helpful• You can also increase your brand very effectively • Disadvantages• You should do forum posting with some quality (so that you can get back

links for ever)• Avoid too many usage of any single of forum otherwise you will be

banned, even your IP will be banned so be careful • Don’t use too many signatures in any forum initially but you can after

getting a great trust level

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Conclusion

• What we get from all this discussion?• Search engine is the best way for online marketing• Off page activities are the best way to get quality back links and for

authority building• We should focus on off page activities by looking at on page changes• We should change time to time not at a single time so that our organic

value can increase• What else???

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Suggestions