Marketing :- is an essential business function. It is the process of planning & distributing the exchange of products & services using the concepts of pricing & promotion. In this sense, marketing is not only an & promotion. In this sense, marketing is not only an essential function, it is also a creative process. It is based on the idea of an exchange of equal market values for the purpose of satisfying human needs or wants. However, this raises several additional questions. -Jae Shim, Ph.D.; Joel Siegel, Ph.D., CPA; Abraham Simon Ph.D., CPA created by: Zane Van Rooyen
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Marketing :- is an essential business function. It is
the process of planning & distributing the exchange
of products & services using the concepts of pricing
& promotion. In this sense, marketing is not only an & promotion. In this sense, marketing is not only an
essential function, it is also a creative process.
It is based on the idea of an exchange of equal
market values for the purpose of satisfying human
needs or wants. However, this raises several
additional questions.-Jae Shim, Ph.D.; Joel Siegel, Ph.D., CPA; Abraham Simon Ph.D., CPA