Syllabus for Today 9:00–11:30 Class Introduction: This presentation and your business model canvases 11:30–12:30 Panel: Success in the Innovation Corps 12:30–1:30 Lunch 1:30–3:00 Class 1: Bus Model / Customer Development 3:00–6:00 Get out of the building! 7:00–8:00 Workshop: Customer Discovery Best Practices Homework: Business Model Hypotheses – present Internet Access User ID: icorps Password: stanford21
26
Embed
Lecture 0 NSF I-Corps March 2012 intro to the class
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Syllabus for Today
9:00–11:30 Class Introduction: This presentation and your business model canvases
11:30–12:30 Panel: Success in the Innovation Corps
12:30–1:30 Lunch
1:30–3:00 Class 1: Bus Model / Customer Development
3:00–6:00 Get out of the building!
7:00–8:00 Workshop: Customer Discovery Best Practices
Homework: Business Model Hypotheses – present tomorrow!
Internet Access User ID: icorps Password: stanford21
The Lean LaunchPad
Lecture 0: Introduction to the Class
Steve Blank
Jon Feiber
Jon Burke
Jerry Engel
#leanlaunchpad
This Session
• The teaching team• Why are you here?• Teaching team philosophy• Our expectations of you• Your team introduction/business model canvas
Teaching Team
Steve Blank, Jon Feiber, John Burke, Jerry Engel
8 startups in Silicon Valley• Semiconductors• Supercomputers• Consumer electronics• Video games• Enterprise software• Military intelligence
• Role: Class/lecture questions, logistics and coordination
• Co-founder: Early stage clean tech startup 2011 – Present• Sr. Lecturer California College of Arts (Design MBA program) - Present • Better Place (13th employee) 2008-2011• Berkeley/Columbia MBA 2008/09• Co-founder: Berkeley/Stanford Cleantech Conference Series 2007-Present• 2000 – 2007 Enterprise Software • 1998 – 2000 Tata Motors India
• What does it take to go from idea to a business?– Business Model + Customer Development– Hypotheses testing of the business model(s) – Get “out of the building”
Course Objective: Simulate A Startup?
• Create the pressures, uncertainty, and challenges of a real startup– Our expectations are unreasonable, they require
extraordinary effort– We expect failures, iterations and Pivots– Class is a “lab” - books/lectures are tools, not answers– Fail fast, learn quick, push you outside your comfort zone
Teaching team philosophy
• This class is taught using the “Startup Culture”– We’re tough, direct, fair - you need to be the same– Startup culture has no hierarchy - in this class you are an
entrepreneur - not a PI, lab mgr or center director– We’re your biggest supporters – we want you to succeed
• Question us, challenge us, push us as hard as we push you
• We don’t pretend to be domain experts, we know you are smarter than we are
Getting Out of The Building
• This class is not about our lectures• The class is not about your attendance• The class is about the work your entire team
does outside the building• It’s the difference between a vision and a
hallucination
Our Expectations of You
• This is a full-contact, immersive class– All of you will be full participants – here and remotely– You will spend lots of time outside of your university– You all will do all the work assigned (and it is a lot
more than you probably realize)– No “dine and dash”
• If you think you are not learning, or you all cannot commit the time, see your NSF program manager