Lebron: It’s good to be Kind James
Mar 04, 2016
르브론 제임스(Lebron James)의 마이애미 행은 美 NBA의 판도를 바꾸어 놓았다고 해도 과언이 아니다. 하지만 브랜드라는 관점에서 그가 내릴 수 있는 최상의 구단 결정은 과연 무엇이었을까? 인터브랜드의 브랜드 평가 방법론을 통해 르브론 제임스 퍼스널 브랜드의 가치를 파악해 본다.
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Creating and managingbrand valueTMinterbrand.com
Rob Palermo
Rob is a Senior Consultant in the Strategy group at Interbrand New York. He is our resident Personal Brand Valuation expert and has a keen understanding of what creates value for entertainment and sports brands.
Rob has a background in Economics and Analytics.
Tom Zara
Tom is an Executive Director in the New York
Tom has the benefit of over 30 years of brand consulting experience with a deep and diverse insight into how brands influence cultures, customers and shape markets on a national and international scale. He has strong CEO relationships and understands how organizations behave and
the CEO Vision through the definition of a brand.
Creating and managingbrand valueTMinterbrand.com
Rob Palermo
Rob is a Senior Consultant in the Strategy group at Interbrand New York. He is our resident Personal Brand Valuation expert and has a keen understanding of what creates value for entertainment and sports brands.
Rob has a background in Economics and Analytics.
Tom Zara
Tom is an Executive Director in the New York
Tom has the benefit of over 30 years of brand consulting experience with a deep and diverse insight into how brands influence cultures, customers and shape markets on a national and international scale. He has strong CEO relationships and understands how organizations behave and
the CEO Vision through the definition of a brand.
Creating and managingbrand valueTMinterbrand.com
Rob Palermo
Rob is a Senior Consultant in the Strategy group at Interbrand New York. He is our resident Personal Brand Valuation expert and has a keen understanding of what creates value for entertainment and sports brands.
Rob has a background in Economics and Analytics.
Tom Zara
Tom is an Executive Director in the New York
Tom has the benefit of over 30 years of brand consulting experience with a deep and diverse insight into how brands influence cultures, customers and shape markets on a national and international scale. He has strong CEO relationships and understands how organizations behave and
the CEO Vision through the definition of a brand.
Creating and managingbrand valueTMinterbrand.com
Rob Palermo
Rob is a Senior Consultant in the Strategy group at Interbrand New York. He is our resident Personal Brand Valuation expert and has a keen understanding of what creates value for entertainment and sports brands.
Rob has a background in Economics and Analytics.
Tom Zara
Tom is an Executive Director in the New York
Tom has the benefit of over 30 years of brand consulting experience with a deep and diverse insight into how brands influence cultures, customers and shape markets on a national and international scale. He has strong CEO relationships and understands how organizations behave and
the CEO Vision through the definition of a brand.
Creating and managingbrand valueTMinterbrand.com
Rob Palermo
Rob is a Senior Consultant in the Strategy group at Interbrand New York. He is our resident Personal Brand Valuation expert and has a keen understanding of what creates value for entertainment and sports brands.
Rob has a background in Economics and Analytics.
Tom Zara
Tom is an Executive Director in the New York
Tom has the benefit of over 30 years of brand consulting experience with a deep and diverse insight into how brands influence cultures, customers and shape markets on a national and international scale. He has strong CEO relationships and understands how organizations behave and
the CEO Vision through the definition of a brand.
Creating and managingbrand valueTMinterbrand.com
Rob Palermo
Rob is a Senior Consultant in the Strategy group at Interbrand New York. He is our resident Personal Brand Valuation expert and has a keen understanding of what creates value for entertainment and sports brands.
Rob has a background in Economics and Analytics.
Tom Zara
Tom is an Executive Director in the New York
Tom has the benefit of over 30 years of brand consulting experience with a deep and diverse insight into how brands influence cultures, customers and shape markets on a national and international scale. He has strong CEO relationships and understands how organizations behave and
the CEO Vision through the definition of a brand.
Creating and managingbrand valueTMinterbrand.com
Rob Palermo
Rob is a Senior Consultant in the Strategy group at Interbrand New York. He is our resident Personal Brand Valuation expert and has a keen understanding of what creates value for entertainment and sports brands.
Rob has a background in Economics and Analytics.
Tom Zara
Tom is an Executive Director in the New York
Tom has the benefit of over 30 years of brand consulting experience with a deep and diverse insight into how brands influence cultures, customers and shape markets on a national and international scale. He has strong CEO relationships and understands how organizations behave and
the CEO Vision through the definition of a brand.
Creating and managingbrand valueTMinterbrand.com
Rob Palermo
Rob is a Senior Consultant in the Strategy group at Interbrand New York. He is our resident Personal Brand Valuation expert and has a keen understanding of what creates value for entertainment and sports brands.
Rob has a background in Economics and Analytics.
Tom Zara
Tom is an Executive Director in the New York
Tom has the benefit of over 30 years of brand consulting experience with a deep and diverse insight into how brands influence cultures, customers and shape markets on a national and international scale. He has strong CEO relationships and understands how organizations behave and
the CEO Vision through the definition of a brand.
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