ﻣﻌﻠﻮﻣﺎﺗﻴﺔ56 2014 49.550.5 500 48 903525 10 97.4 89.8 85.6 77 96.5 "" 81.694.5"" "" DGTL#U "" "" What do you do? Student Unemployed Self-Employed Employee 69 % 21 % 0.5 % 9.5 % How old are you? 0.5 % <18 years old 14 % 18-24 years old 48 % 25-35 years old 22 % 36-45 years old 9 % 46-55 years old 6.5 % Older than 55
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Lebanese Consumer Adoption of Online Banking and Online Retailing
It's the digital era; the era of online communities, virtual communication and digitalized business strategies. Change is inevitable, and businesses are embracing the digital revolution! There's no bad news here, and the good news is that the revolution is scoring big on direct sales and ROIs for corporations that are riding this technology wave.
Digital business has become a lingua franca for modern business, and customers expect their vendors to speak the language! The question is how can businesses capitalize on this expectation?
We are bringing some of the region's top-notch stakeholders together at the 2nd edition of DGTL#U – Beirut, to give them a tangible platform to chat about the latest digital trends, strategies and success stories.
Lebanon is not an exception and businesses in the country are fast at adopting and adapting to the technological revolution. Nicolas Sehnaoui, Minister of Telecommunication, once explained how "Lebanon has the ideal conditions to succeed in developing digital technology as it possesses some of the most creative and innovative minds in the Middle East."
In order to assess the digital appetite of Lebanese consumers and their preferences when interacting with corporations and brands online, Al-Iktissad Wal-Aamal has conducted a study to examine online habits of Lebanese consumers and take a deeper look at online trends within Lebanon’s leading industry: the banking sector.
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Transcript
معلوماتية
562014
49.550.55004890 3525 10
97.4
89.885.6
7796.5 "" 81.6 94.5
""
"" DGTL#U""
""
معلوماتية
8220142013
"
Born Interactive
Facelift
FOO "
"
Best Marketing International "
MEVP
"" DGTL#U""
Leb58 1202.indd 82 12/19/2013 12:37:46 PM
معلوماتية
82 20142013
"
BornInteractive
Facelift
FOO "
"
BestMarketingInternational"
MEVP
"" DGTL#U""
Leb58 1202.indd 8212/19/2013 12:37:46 PM
What do you do?
StudentUnemployedSelf-EmployedEmployee
69% 21% 0.5% 9.5%
How old are you?
0.5%
<18 years old
14%
18-24 years old
48%
25-35 years old
22%
36-45 years old
9%
46-55 years old
6.5%
Older than 55
Leb59 1205.indd 56 1/23/2014 9:32:22 AM
201457
79 "" 73.5 "" 59 "" "" 58 " "
""""
50.8 352571.828.651
4370.541.7
معلوماتية
8220142013
"
Born Interactive
Facelift
FOO "
"
Best Marketing International "
MEVP
"" DGTL#U""
Leb58 1202.indd 82 12/19/2013 12:37:46 PM
معلوماتية
82 20142013
"
BornInteractive
Facelift
FOO "
"
BestMarketingInternational"
MEVP
"" DGTL#U""
Leb58 1202.indd 8212/19/2013 12:37:46 PM
Where do you usually use internet?
@ Home
89.8%
@ Work
85.6%
In Coffee Shops
39.6%
Antwhere, I have 3G dongle
11.2%
Antwhere, I use 3G on my phone
77%
Do you usually face coverage problems with 3G services in your area?