Learnwith Google (Mumbai- 11 Jul '14) Presentation: RECAP

Learn with

Recap…

Search Event

AgendaGet Discovered on Google Search

Optimizing your Mobile Websites

Go Local with Google: Get Your Business OnlineStructured Data - Attract More Clicks

Get Discovered on Google…!

But first…..let’s Understand

What’s theSearch Engine is all about

The prefect search engine is, who truly understands searchers requirement and gives back exact same in return.:- Larry Page

Every Search EngineOperates under 3 major protocol

1

2

3

Crawling

Indexing

Ranking

Crawling & Indexing

• 60 Trillion Individual Pages

• Well over 100,000,000 gigabytes of data

• Has spend 1 million Computing Hours building the index so far

• Data centers around the world to keep system running 24 hours a day, 7 days a week

Ranking• Robots algorithm to deliver the best results

possible

• 200+ Ranking signals to calculate relevancy & importance of the webpage

• Finesses its ranking algorithms with over 500 improvements per year (2 changes/day on a average)

Results• Each search query travels on average of 1,500

miles to get an answer back to you• There are almost 3.5 billions of searches each

day on Google• Since 2003 Google has answered 450 billion

new unique queries• 16% of searches that google answers every day

are…NEWAll this happens in 1/8th of a second

Best Practices• Add URL using www.google.com/addurl.html

• Sign-up with Google webmaster tool (GWT)

• Implement Google analytics for wide performance recording

• Educational Resources:• Google Webmaster Academy: http://goo.gl/qCpJV6

• Google Analytics Academy: http://goo.gl/cXOvlX

Optimizing your Mobile Website…!

I want a smartphone site!

On the same URLs

Same HTML

Responsive web design

Different HTML

Dynamic Serving

On different URLs Different HTML Separate Mobile

site

Optimize your website for (Future) MOBILE.

App Indexing for Google SearchA better search experience for apps and users• Boost usage of

your app through Google search results• Standout in search results with rich-snippet experience• Help user to navigate to mobile experience quickly & easily

Best Practices• Verify your app's official website on Google Play

Console

• Provide deep links for each web page that has a corresponding deep link, either on each page of your website or in your sitemaps

• Check for errors in Webmaster Tools so that you can fix them.

Go Local with Google:Get Your Business Online…!

Google My BusinessAll connected at one place

• Managing business listing info for search, maps and Google+

• Track engagement with insights for Google+ pages and posts

• See information on your related Google Analytics account and YouTube channels

Managing business listing info for search, maps and Google+

Track engagement with insights for Google+ pages and posts

Stay connected across all device

Structured Data - Attract More Clicks…!

Google Hummingbird:When Evolutionary Becomes Revolutionary

From Links To Answers

Understanding Vs. Indexing Data

Examples

Examples

Examples

CLICKS FROM SERPHOW TO LEVERAGE CTR WITH RICH SNIPPETS

Feed Google-Bot with more & more informationGoogle using this data more then ever beforeGet more ATTENTION and increase CTR

WHYUse RICH SNIPPETS?

It’s all about exposureRich snippets help users discover sites that are relevant to their searches, resulting in higher Click-Through Rates & Conversions.

Examples

Examples

Best Practices• Start Markup Everything

• Use the review snippets + REL=AUTHOR for double exposure

• Check your HTML with the structured data testing tool from Google http://www.google.com/webmasters/tools/richsnippets

• Use Google structured data markup helper, if you are not comfortable with HTML

… AND YOU’RE DONE!

Thank YOU!

Your friendly webmaster: Rajesh MagarGoogle+: http://www.google.com/+RajeshMagarFacebook: https://www.facebook.com/rajesh.m.magarTwitter: http://www.twitter.com/@RMMagar

Resources• http://www.google.co.in/intl/en/insidesearch/howsearchworks/thestory/• https://developers.google.com/webmasters/smartphone-sites/details• http://www.google.co.in/business/