Learning the business rules of foursquare

Learning the business rules of

Stan Skrabut

@uwcesedtech

#uwces

http://www.slideshare.net/skrabut

In today’s economy, business has been tough.

You are a business owner who wants more foot traffic, you heard Foursquare could help.

You have heard about Foursquare, but you do not know how it can help you.

You want to know how to leverage Foursquare for your business.

I will not only explain what Foursquare is, but also provide you with business ideas.

What is Foursquare?

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Foursquare is part friend finder.

Your friends can find you when you check in to a venue.

You can let your friends know great things to do at the venues you visit.

Four square is a game.

You can earn points for checking into business locations.

Adding new business venues will earn you points.

You earn points for going from one venue to another.

As you progress, you earn badges for different milestones.

You and your friends can compete for leaderboard status.

You can become a mayor of a business if you frequent it more than others.

Foursquare is a way you can explore your local surroundings.

Harvard University has put together a great to do list for visitors.

Chicago partnered with Foursquare to develop a virtual tour guide.

Fourwhere can show you Foursquare locations in your area.

Bing maps has an map application that will show you Foursquare locations

How do you use Foursquare?

You can use Foursquare devices to include the Web.

Here are the different devices supporting a Foursquare application.

You can also access Foursquare from http://www.foursquare.com/mobile/

You begin by creating a personal account.

As you change locations, you need to update Foursquare.

You can have Foursquare make updates your Facebook and Twitter accounts.

Conduct a search of your other accounts in order to add friends.

If you own a business, ensure you add a venue.

Add things to do, this will show up on the listing.

Enter specials that would be only available to Foursquare participants.

Specials will show up on a user’s phone if they check into a near by venue.

How do you use Foursquare to

attract business?

You can increase fan loyalty by recognizing Foursquare fans.

Publicize that you are a Foursquare business through traditional advertizing.

Put up a sign or table flyers encouraging individuals to check in on Foursquare.

Tie your Foursquare venue to Twitter to announce when members check in.

Sponsor a leaderboard.

You can increase in store traffic by offering exclusive Foursquare specials.

Offer a special to first time Foursquare visitors.

Offer a special to the first X number of visitors for the day.

Offer a special to an individual after their X visit.

Offer specials to only Foursquare members.

Offer specials to your Foursquare mayor.

You can increase in store traffic by hosting Foursquare special events.

Sponsor a Foursquare member night to earn the “Swarm Badge.”

You have heard about Foursquare, but you do not know how it can help you.

You want to know how to leverage Foursquare for your business.