Learning, Identity and Social Media

Some sess ion changes

h t tp : / /www.wua la .com/Shemp65/Learn ingSo lu t ions2011 /Sess ion205 /

Wednesday, March 23, 2011

http://www.wuala.com/Shemp65/LearningSolutions2011/Session205/




BRANDON CARSONlearn ing & deve lopment @Yahoo!


2 par ts to our sess ion :

how we go t herewhat I d id

© Flickr : kraynikov


Rob Cottingham



We crea te and ma in ta in our iden t i t i es th rough

in te rac t ions w i th o thers

© Flickr : madrussianphotography


Media can a f fec t how we in te rac t w i th o thers

© Flickr : madrussianphotography



Who you a re as a person , and your exper t i seand pass ions , a re more impor tan t to your ca reerthan ever


welcome to theA G E O F I M M E D I A C Y


Your sk i l l s , exper t i se , connec t ions , repu ta t ion

and au thor i t y become your persona l cu r rency


Somet imes our on l ine represen ta t ion i s d i f fe ren t

than our phys ica l rep resen ta t ion


Today, we ’ re look ing a t how a spec i f i c g roup represen ted themse lves in a soc ia l l ea rn ing env i ronment


Iden t i t y i s more than jus t a person ’s name.Iden t i t y a lso inc ludes our charac te r andbehav io ra l a t t r i bu tes


WE ARE SHIFTING TO “ALWAYS ON”


The days o f the In te rne t as an iden t i f i ab ly “separa te ” th ing a re over


The In te rne t i s no longer someth ing wedo - - i t ’s how we l i ve - - i t ’s where we a re


Yahoo! has over 630 mi l l i on users , o f wh ich130 mi l l i on connec t to us f i r s t th rough amob i le dev ice


By 2013 ha l f o f a l l In te rne t users w i l lconnec t to the In te rne t f i r s t w i th amob i le dev ice


Te lev is ion used to be a p r imary soc ia lmechan ism


We make dec is ions on how, wha t , and whenWE want to engage in o r c rea te exper iencesfo r o thers and ourse lves


Pi racy i s consumers te l l i ng the en te r ta inment indus t ry how to g ivethem what they want

© Flickr : anttonen


We have t rans i t i oned f rom a low bandwid th , anonymous on l ine wor ld to t rus ted soc ia lne tworks and the b lend ing o f ou r rea l andon l ine iden t i t i es


Did soc ia l med ia cause the recen t Arab upr i s ings?


© Flickr : hayes

The speed o f th i s convergence i sas tound ing when you cons ider tha t i t t ookthe te lephone over 80 years to becomeub iqu i tous .


© Flickr : tantek

Our inc reas ing ly demand ing work wor ld requ i res peop le to per fo rm be t te r, ge t i n fo rmat ion qu icker, and re ly on each o ther fo r p rac t i ca l d i scourse in how to do th ings be t te r


© Flickr : tantek

Our inc reas ing ly demand ing work wor ld requ i res peop le to per fo rm be t te r, ge t i n fo rmat ion qu icker, and re ly on each o ther fo r p rac t i ca l d i scourse in how to do th ings be t te r.

Our human ab i l i t y to coopera te w i theach o ther, regard less o f ou r se l f - i n te res t ,i s the one reason we, as a spec ies ,ach ieve g rea t th ings


© Flickr : tantek

The two p r inc ipa l t ra i t s tha t under l i ehuman evo lu t ionary success a re theunusua l ab i l i t y o f nonre la t i ves tocoopera te and soc ia l l ea rn ing , theab i l i t y to copy and lea rn f rom whato thers a re do ing

Kim H i l l , soc ia l an th ropo log is t


© Flickr : theirhistory


SOCIAL IDENTITY IN THE ENTERPRISE



We can on ly ca l l an exper ience soc ia lwhen re la t ionsh ips a re bu i l t and d ia log i s ma in ta ined



BDMs:20-25 new h i resVary ing leve ls o f techn ica l acumenComfor tab le w i th en te rp r i se sa lesReg ion-based


KEY BEHAVIORS



KEY BEHAVIORS


Compet i t i veCo l labora t i vePar t i c ipa to ry


COMPETIT IVENESS


COMPETIT IVENESS

Cred ib i l i t y came th rough var ious means :Ti t l e o r pos i t i on in the companyNumber o f pos tsSucc inc tness and qua l i t y o f the message


COLLABORATIVE


Par t i c ipan ts en joyed work ing d i rec t l y w i th co l leagues , bu t a lso saw the i r own c rea t i veprocess acce le ra ted by s imp ly wa tch ingthe i r co l leagues

COLLABORATIVE


COLLABORATIVE

Par t i c ipan ts were ab le to see the resu l t s o fthe i r co l labora t ion qu ick ly, and were ab leto re f lec t and exp lo re op t ions immed ia te ly


They were ab le to share more in fo rmat ion , s t ra teg ies , and coord ina te sa les meet ingsw i th co l leagues they norma l l y wou ldn ’ twork w i th

COLLABORATIVE


PARTICIPATORY


PARTICIPATORY

The commun i ty was open to anyone in thesa les o rgan iza t ion . Some peop le fea redbe ing “open and hones t ”


PARTICIPATORY

There was sens i t i v i t y to exper t i se ,o r a t l eas t the percep t ion o f exper t i se


When we b r ing soc ia l p la t fo rms to l i f ewe cede a ce r ta in leve l o f con t ro l

We may no t be ab le to an t i c ipa te where theconversa t ion goes


Di f fe rences in on l ine /o f f l i nerepresen ta t ion :

Group- th ink occur red qu ick ly



Heavy re l iance on s ta tus quo



Engagement re l ied on d i rec t au thor i t y



Deeper va lues



Group- th ink occur red qu ick lyHeavy re l iance on s ta tus quoEngagement re l ied on d i rec t au thor i t yDeeper va lues



Group- th ink occur red qu ick lyHeavy re l iance on s ta tus quoEngagement re l ied on d i rec t au thor i t yDeeper va lues


I t i s key to unders tand how peop lerepresen t themse lves ac ross med ia

Maybe we can use tha t unders tand ing tocons t ruc t more mean ing fu l l ea rn ingexper iences


THANK YOU

brandonc@yahoo- inc .com


mailto:[email protected]

mailto:[email protected]

DESIGN T IPS

I t ’s more d i f f i cu l t fo r your par t i c ipan tsto ge t invo lved in a commun i ty when :I t s popu la t ion i s too la rge - - engag ing in conversa t ion w i th 600 peop le i s ‘d i f f i cu l t ’

I t ’s no t ‘modera ted ’ by an ac t i ve agen t

There i s a sense o f s ta leness o r inac t ion

© Flickr : darrenhester


Prov ide focused shar ing oppor tun i t i es

Soc ia l l ea rn ing ne tworks a re per fec t fo rincuba t ing “knowledge c lus te rs ”


DESIGN T IPS


Poin t sys tems

Ut i l i t i es to encourage ind iv idua l shar ing

Comment ing and ra t ing u t i l i t i es

Gamefu l e lements (compet i t i ve p lay,leaderboards )


DESIGN T IPS


Be care fu l no t to jus t add soc ia l e lementsaround s ta t i c exper iences

There shou ld a lways be an ins t ruc t iona l l y jus t i f i ab le reason fo r i n tegra t inga soc ia l e lement


DESIGN T IPS


Reach lea rners where they a re

Dete rmine i f a “new” soc ia l co l labora t ionp la t fo rm i s necessary


DESIGN T IPS


Crea te ac t i v i t i es tha t re l y on g roup-work ,bu t be ca re fu l abou t g roup th ink


DESIGN T IPS


Balance connec t ion and d isconnec t ion .


DESIGN T IPS


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