Learning, Adopting, Using and Benefitting from Sustainable ... · Gloria Crabolu [email protected] Dr Joseph Kanterbacher [email protected] Dr. Anna Torres-Delgado

Learning, Adopting, Using and Benefitting from Sustainable Tourism Indicators

Gloria Crabolu

University of Surrey

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@GloriaCrabolu

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Manual of transfer of best practices

2

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Four incremental steps

3

Learn about indicators

Adopt indicators

Use indicators

Benefit from indicators

@[email protected]

Learning about indicators

4

Why do we need sustainable tourism indicators?

Collect baseline data Stakeholder dialogue and collaboration

Benchmark yourself

Forecast

Measure progress

Identify the strongest and weakest links

Demonstrate willingness to progress

Be accountable and visible

Why

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Learning about indicators

5

Case Study: Visit South Sardinia

Use sustainability indicators to create dialogue amongst stakeholders

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Adopting Indicators

6

How to select indicators? How can you interpret the data?

Identify what your destination needs

Look for existing data (interdisciplinary teams)

Benchmarking

Indicators need to reflect your territorial reality

HowNational and regional level

Private sector

Citizen-generated data

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Adopting Indicators

7

Case Study: Montecatini Terme

Collaborate with local universities to kickstart the implementation of the indicators

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Using Indicators

8

How do we make sure indicators lead to change ?

How

Avoid jargon

Easy to understand data

Clear recommendations

Show examples

Exploit the media

Storytelling

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Using Indicators

9

Case Study: Durbuy

Use indicators to justify funding for sustainability measures

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Benefitting from indicators

10

How to upscale from an individual sustainability measure to a complete sustainability strategy?

How to upscale

Keep challenging today’s values

Contextualise your sustainability programme

Continuously reskill staff

Set targets Keep the healthy competition

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Benefitting from indicators

11

Case Study: Green Scheme Slovenia

Use indicators as part of a national certification programme

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Thank you for your attention!

Team

Prof. Xavier Font

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Gloria Crabolu

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Dr Joseph Kanterbacher

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Dr. Anna Torres-Delgado

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