Learn with google

December 23rd, 2012

Akash Jaswal

Google Student Ambassador

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From nothing to 2 billion users, 325 billion websites

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Internet Usage

India ranks ______ in terms of number of internet users

1. 3rd

2. 5th

3. 11th

4. 14th

5. 22nd

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120M Internet users, 300M Internet users (2015)

3rdlargest Internet market globally

70M Mobile Internet users

30% media time on Internet!

40 B Ecommerce (2015)

India Story: India is the 3rd Largest Internet Market!

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Online Search Has Grown Exponentially

2005 2010

20Xgrowth in India search queries the last 5 years

Source: Indexed query trend for the last 5 years. Google Internal Analysis

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…but we cannot do it alone

1. Access: reducing access as a barrier to all potential users

2. Relevance: making the Internet relevant and useful to local people

3. Sustainability: helping to build an Internet ecosystem that is viable and sustainable in the long-term

Google’s Mission for IndiaGet users online by enabling an accessible, relevant and

sustainable Internet ecosystem

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Mobile web users in India are growing quickly…

Source: Emarketer APAC Digital Landscape

70 Mn

By end of 2011

132Mn

By end of 2012

Growth of Android

100 M in 2011

400 M in 2012

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Activations

400K every day

1 M every day12 activations every second

500%-Regions like India

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What is it like to go google?

1. Have a Mission that Matters. Solve a Problem.

Vision:Think BIGbut start smallGoogle's

mission

in the region:Make the internet

an integral part

of your daily life

1. Have a Mission that Matters. Solve a Problem.

Access: reducing access as a barrier

to all potential usersRelevance: making

the Internet relevant and useful to local

peopleSustainability: helping to build

an Internet ecosystem in INDIA that is

viable and sustainable in the long-term

Create an

accessible, relevant

and sustainable

Internet ecosystem

that will enable all

users to come online

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2. Foster Entrepreneurship

Ideas come from anywhere & everywhere

Bottom-up culture - multiple ideas and products emerged

Flat management structure – communication flows easily

across the organization

20% time - ensure employees can pursue ideas

Google Scholar Google Alerts

Google News

Flight Simulator

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Take it seriously!Ideas do come from everywhere.

2. Foster Entrepreneurship

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YouTube

Interactive

Wrong Bob

2. Foster Entrepreneurship

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• 3. Be Open. Share Everything.

3. Be Open. Share Everything.

Plans,

Weekly

snippets,

Resume...

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3. Be Open. Share Everything.

developers.google.com

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Android is the fastest growing mobile platform in the world

More than 400M Android devices have been activated

> 10,00,000 daily activations

3. Be Open. Share Everything.

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4. It's all about data, data, data!

Best background color for ads?

4. It's all about data, data, data!

•Data as your advisor, friend and best decision-maker!

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Focus on what’s best for the user. Money will follow!

5. Users, First; Money, Second

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Enabling the Ecosystem:

Building Support and Training Local Communities

•University Programs

•GSA Program: Recruitment for GSAs is

underway .

•Faculty Summit

•Funding programs

•Business Professionals and Developers

•g|days, Developer Challenges

•hackathons•User groups: Google Developer Groups, Google Business Groups (New!)

5. Users, First; Money, Second

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6. Speed Does Matter

Android Evolution

Innovation, not

perfection.

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Size of target customer segment

Life cycle of offeringLaunch

Innovators

Late majority

Laggards

Earlyadopters

Early majority

Launch fast and often

Innovation needs to go faster for an organisation to stay at the

forefront of technology

6. Speed Does Matter

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6. Speed Does Matter

Google Instant

Speed “in all its forms” does matter!

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BE AWARE, but not afraid!!!

1. Have a Mission that Matters. Solve a Problem.

2. Foster Entrepreneurship

3. Be Open. Share Everything.

4. Users First; Money, Second

5. It is all about Data, Data, Data!

6. Speed Does Matter

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BE AWARE, but not afraid!!!

THE MANTRA

IT IS OURS AND IT IS FREE

A FREE AND OPEN WORLD

DEPENDS ON A FREE AND OPEN WEBAND A FREE AND OPEN WEB DEPENDS ON ME

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Thank You

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