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Learn To
Write
More Effective
Ads
Guaranteed to Make All YourAd Campaigns More Profitable
Brought to you by:
unlimitedreeboo+&.com
Edition 1.1
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e!rn To "rite #ore Eective %d&
T!ble o Content&
Introduction 4
Chapter 1 Focus on Them !ot You "
Chapter # $mphasi%e &enefits !ot 11Features
Chapter ' Push Their $motional (ot 1)
&uttons
Chapter 4 Incorporating Proof and #*&elie+abilit,
Chapter ) The -ni.ue /elling #0Proposition -/P2
Chapter 3 The (eadline '#
Chapter 0 The More You Tell The '0More You /ell
% 'uide to (nternet )iche& 2
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e!rn To "rite #ore Eective %d&
Chapter " rite To &e /canned 4*
Chapter 5 The /tructure of AI6A/ 4#
Chapter 1* -se Takea7a, /elling to 4)Increase the -rgenc,
Conclusion 45
About The $ditor )1
8icence )#
&randing Info )'
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e!rn To "rite #ore Eective %d&
(ntroduction
hat is ad+ertising9
Is it something to be regarded as a 7ork of beaut, or art9Is it cle+er slogans or amusing prose9 Is it 7orkmanshipto be :udged for an a7ard or recognition9
It;s none of the abo+etoogood to be true mentalit, 7ill +irtuall, guarantee a lost
saleEe+en if it is all true/impl, clicking on a banner ad can installsp,7aretoo good to be true s,ndrome
The 7tructure o %(?%7
There;s a 7ellBkno7n structure in successful sales lettersdescribed b, the acron,m AI6A
