NPA Worldwide Conference 22 nd May, 2015 Presented by Karen Hollenbach, Think Bespoke Leveraging LinkedIn for your Business
Aug 13, 2015
NPA Worldwide Conference
22nd May, 2015
Presented by Karen Hollenbach,
Think Bespoke
Leveraging LinkedIn for your Business
LINKEDIN PROFILE
Headshot - does it present the best version of you?
Headline - does it explain who and how you help?
Summary - does it tell your story, who you help and explain the problems you solve?
Contact info - are your details current & relevant?
LinkedIn Pulse (posting from Profile) - what role can publishing posts play in your goals for LinkedIn and your business?
LINKEDIN PROFILE
Headshot - does it present the best version of you?
Headline - does it explain who and how you help?
Summary - does it tell your story, who you help and explain the problems you solve?
Contact info - are your details current & relevant?
LinkedIn Pulse (posting from Profile) - what role can publishing posts play in your goals for LinkedIn and your business?
LINKEDIN STRATEGY
Our Brand:Is there a consistent message across all team members?Is there a consistent look & feel with our profiles (photo style, background image)?
Company Page:What role is / can my Company Page play in attracting, acquiring & engaging my community?
LINKEDIN STRATEGY
Our Brand:Is there a consistent message across all team members?Is there a consistent look & feel with our profiles (photo style, background image)?
Company Page:What role is / can my Company Page play in attracting, acquiring & engaging my community?
DAILY LINKEDIN ACTIVITY (5-10 minutes):
Build it in to your normal routine:Make LinkedIn your laptop’s homescreen
Decide who you want to interact with:Like / Comment / Share (& tag)
Send thank you messages:Template messages – how can I help?
MessagesAlways include mobile & website
DAILY LINKEDIN ACTIVITY (5-10 minutes):
Build it in to your normal routine:Make LinkedIn your laptop’s homescreen
Decide who you want to interact with:Like / Comment / Share (& tag)
Send thank you messages:Template messages – how can I help?
MessagesAlways include mobile & website