Leap Anywhere Limited: 23-24 Greek Street, London W1D 4DZ - Company No. 06745305 - VAT No. 946-5071-10 The Gen Y time bomb Nov 2011 Webinar About James Kydd: James was a founder and the Brand Director for Virgin Mobile as it grew to over 5 million customers. He is passionate about company culture, brands, marketing, CSR, corporate foundations and bold world- changing ideas. About Stuart Woollard: Stuarts is Director of King’s College London’s Management Learning Board, which provides academic knowledge, research and thinking to help organisations better understand complex management issues and make more informed strategic decisions.
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Leap Anywhere Limited: 23-24 Greek Street, London W1D 4DZ - Company No. 06745305 - VAT No. 946-5071-10
The Gen Y time bomb
Nov 2011
Webinar
About James Kydd:
James was a founder and the Brand Director for Virgin Mobile as it grew to over 5 million customers. He is passionate about company culture, brands, marketing, CSR, corporate foundations and bold world-changing ideas.
About Stuart Woollard:
Stuarts is Director of King’s College London’s Management Learning Board, which provides academic knowledge, research and thinking to help organisations better understand complex management issues and make more informed strategic decisions.
Leap Anywhere Limited: 23-24 Greek Street, London W1D 4DZ - Company No. 06745305 - VAT No. 946-5071-10
Are Gen Y really so different?
Leap Anywhere Limited: 23-24 Greek Street, London W1D 4DZ - Company No. 06745305 - VAT No. 946-5071-10
40% of Gen Y employees would change their jobs for companies with better CSR policies.
19%would even take a significant pay cut.
78% of Gen Y want their employer to balance commercial objectives with ‘good’ objectives
Source: Independent research commissioned by LeapCR, May 2011
Leap Anywhere Limited: 23-24 Greek Street, London W1D 4DZ - Company No. 06745305 - VAT No. 946-5071-10
59% of Gen Y are staying with companies that encourage their staff to donate time.
69% of Gen Y think that their employer should be doing more to encourage staff to take time off to volunteer.
Source: Independent research commissioned by LeapCR, May 2011
More Engagement through...
Leap Anywhere Limited: 23-24 Greek Street, London W1D 4DZ - Company No. 06745305 - VAT No. 946-5071-10
effectiveleadership
82%better relationships with line managers
75%
Learning & Developmentopportunities
72%participation in decision-making
70%
Source: Talking points 2011
Leap Anywhere Limited: 23-24 Greek Street, London W1D 4DZ - Company No. 06745305 - VAT No. 946-5071-10
Source: London Business School 2011
TextNew technology shapes
how Gen Y interacts
Instant gratification & feedback
Line managers =Coach + Mentor
Reflection on relationship between
self, work & life
Goals, Targets &Empowerment
Have fun with co-workers
Leap Anywhere Limited: 23-24 Greek Street, London W1D 4DZ - Company No. 06745305 - VAT No. 946-5071-10
Job/Work Engagement
= “a positive, fulfilling work-related state of mind that is characterised with...”
Vigour
Dedication
Absorption
Source: Shaufeli - Utrecht
Energy & willingness to invest time
Pride in work, sense of significance and inspiration
Time passes quickly and it’s difficult to detach from work
} Burnout
Leap Anywhere Limited: 23-24 Greek Street, London W1D 4DZ - Company No. 06745305 - VAT No. 946-5071-10
CSREngagement
Company Culture
Sense of gratification &self-determination
Role of CSR for Gen Y
Leap Anywhere Limited: 23-24 Greek Street, London W1D 4DZ - Company No. 06745305 - VAT No. 946-5071-10
“Employers risk creating a ‘misery culture’ for graduates, and while even the best recruits may bide their time through the economic downturn, as soon as the situation improves, they will leave. Once that damage is done to an employer brand, it is hard to undo.”
Carl Gillard, AGR
Employers are currently not recognising the fact that Gen Y is different and that they have a whole different set of values towards work.
Gen Y are now beginning to take up senior management decisions.
Leap Anywhere Limited: 23-24 Greek Street, London W1D 4DZ - Company No. 06745305 - VAT No. 946-5071-10
Gen Y is a time bomb...about to go off.
Leap Anywhere Limited: 23-24 Greek Street, London W1D 4DZ - Company No. 06745305 - VAT No. 946-5071-10
Defusing the time bomb...
1 Reflect Gen Y values in the culture of your company
2 Change the way you manage and engage your employees
3 Implement the right engagement tools
The clock is ticking...
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