Lean Your Marketing

Lean + Marketing =

Luuuurve

The way many new companies approach

marketing

Lean Startup Process

Build | Measure | Learn

The MVI: Minimum Viable Investment

Build

Explore in a canoe, not an aircraft carrier

Build

Work creative-er, not pricier

Build

Tread lightly on engineering resources

Build

Start early and stay focused

Measure

Your Key Performance Indicator

What pays your bills?

Measure

Go deep in the funnel

Measure

Have a goal that is specific and time-bound

Measure

Know how much you’re willing to pay for success

Measure

Make tracking part of the product plan

Measure

Everything’s trackable  

Measure

Learn

Create a hypothesis

Control the conditions with split tests

Learn

But if you can’t do a split, control what you can

Learn

Check results regularly & record outcomes for posterity

Learn

Pump the good, dump the bad

Learn

SUCCESS.

Beth Morgan @bethmorgan

[email protected] Photo credits by slide: 1,yogendra174; 2, Lourdes Nightingale; 3, aussiegall; 4, JD Hancock; 5, Bluenose Canoehead; 7, kalavinka; 8, dasjabbadas; 9, Brenda Starr;

10, wheredidyoubuythat.com; 11, mararie; 12, Ed Yourdon; 13, theiry49; 14, Michael Kappel; 15, peaceplusone; 16, shar ka; 17, pixyliao; 18, tomkellyphoto