Lean UX NYC 2013: Technology and Psychology

Psychology and Technology

2 stories

w/ analysis

Story 1: Communication

Shoppers Valet

Analysis

Fear of feeling stupid

Overwhelm

See the bigger picture

Tech to Non-tech

Connect

Assess needs

Validate people

Non-tech to Tech

No judgment

Be prepared

Learn from others

Story 2: True Learning

Analysis

Idea = Identity

Product needs to be perfect

Life experience assumptions

Action Strategies

Values = Identity

Take the role of a learner

Diversity is your friend

Wrap up

Action strategies

Know yourself

Learn

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