LEAN UX: IT REALLY IS ABOUT GETTING OUT OF THE DELIVERABLES BUSINESS JEFF GOTHELF || NEO.COM || @JBOOGIE
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L E A N U X : I T R E A L LY I S A B O U T G E T T I N G O U T O F T H E D E L I V E R A B L E S B U S I N E S S
J E F F G O T H E L F | | N E O . C O M | | @ J B O O G I E
4 Y E A R S A G O …T H E P O S T T H A T S TA R T E D I T A L L
A G I L E + U X = H E A R T B R E A KT W O S O U L S A D R I F T I N A N O C E A N O F P R O C E S S A N D J A R G O N
D E S I G N H A S T O C H A N G EW E L E A R N E D 2 T H I N G S
P R O D U C T D E V E L O P M E N T H A S T O C H A N G E
W E L E A R N E D 2 T H I N G S
A R T I FA C T S N O T A R C H I V E SD E L I V E R A B L E S A R E T E M P O R A R Y
I N F O R M A L I N S T E A D O F I N T E R R O G AT I O NC O N V E R S A T I O N S A S C O R E C O M M U N I C A T I O N
N O O N E W A S A S K I N G , “ S O W H AT ? ”T E A M S W E R E S H I P P I N G F E A T U R E S
C O N T I N U O U S L E A R N I N GT H E PA C E O F L E A R N I N G H A S T O R E F L E C T M A R K E T R E A L I T I E S
H U M I L I T YN E W T O O L S , N E W W A Y S O F T H I N K I N G
H O W M A N Y O F Y O U A R E R U N N E R S ?A Q U E S T I O N F O R T H E R O O M :
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T H AT ’ S A S I N I N E !A D D P H O T O S W H I L E Y O U R U N ?
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Y O U R U N PA S T T H I N G ST H E F U T U R E I S U N P R E D I C TA B L E
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Y O U R U N PA S T S C E N E R YT H E F U T U R E I S U N P R E D I C TA B L E
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I R A N PA S T T H I S S C E N ET H E F U T U R E I S U N P R E D I C TA B L E
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H U M I L I T YC O M P O N E N T S O F L E A N U X
@ J B O O G I E
"We poured surreal amounts of money into it, yet we all thought it had no value for the customer, which was the biggest irony. Whenever anyone asked why we were doing this, the answer was,
‘Because Jeff wants it.’ No one thought the feature justified the cost to the project. No one. Absolutely
no one."
E X P E R I M E N TAT I O NM I N I M U M V I A B L E W H A T ?
E X P E R I M E N TAT I O NC O M P O N E N T S O F L E A N U X
@ J B O O G I E
What’s the smallest thing we can make or do to test our assumptions?
I T E R AT I O NY O U ’ R E N O T FA I L I N G , Y O U ’ R E L E A R N I N G ( H O P E F U L LY )
D ATAO B J E C T I V E M E A S U R E S O F S U C C E S S
R E S P O N S I V E N E S SC O M P O N E N T S O F L E A N U X
@ J B O O G I E
R E S P O N S I V E N E S SC O M P O N E N T S O F L E A N U X
@ J B O O G I E
D I D W E C H A N G E C U S T O M E R B E H AV I O R ?
O B J E C T I V E M E A S U R E S O F S U C C E S S
P R O G R E S S & F U N D I N GE V I D E N C E - B A S E D D E C I S I O N S
T H I S C H A N G E S E V E R Y T H I N GB U S I N E S S - L E V E L I M PA C T
T H E A G E N C Y
T H I S C H A N G E S E V E R Y T H I N GB U S I N E S S - L E V E L I M PA C T
I N - H O U S E T E A M S
G E T T O P R O D U C T FA S T E RI T R E A L LY I S A B O U T G E T T I N G O U T O F T H E D E L I V E R A B L E S B U S I N E S S
T H A N K Y O UJ E F F G O T H E L F | | N E O . C O M | | @ J B O O G I E
N E W B O O K I N 2 0 1 6 ! S E N S I N G B O O K . C O M
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