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Lean Startup Lifecycle Key Assump4ons & Milestones Every Living Organiza.on (Business Model) has a Dynamic Mix of Novel and Rou.ne Problems Unpredictable Environment Predictable Environment ORGANIZATION Problem Solu.on Fit Business Model Fit/ Scaling Product Market Fit Low Uncertainty/ Risk Extreme Uncertainty/ Risk STARTUP (Minimum Viable Product: MVP) COMPANY (Maximum Awesome Product: MAP) Transi4on Classic Company Visionary Company Adap4ve Startup Shaping Startup Novel Problems Con.nuous Innova;on Culture/Habit Rou7ne Problems Con.nuous Improvement Culture/Habit Worldclass Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hMp://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hMp://businessmodels.ning.com & hMp://twiMer.com/RodKuhnKing STARTUP (“Experimenta4on”) Mindset COMPANY (“Planning”) Mindset
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LEAN STARTUP LIFECYCLE: 5 Stages in the Evolution of Billion Dollar $tartups

Jul 21, 2015

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Rod King, Ph.D.
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Page 1: LEAN STARTUP LIFECYCLE: 5 Stages in the Evolution of Billion Dollar $tartups

Lean  Startup  Lifecycle  Key  Assump4ons  &  Milestones  

 Every  Living  Organiza.on  (Business  Model)  has  a  Dynamic  Mix  of  Novel  and  Rou.ne  Problems  

Unpredictable  Environment  

Predictable  Environment  ORGANIZATION  

Problem-­‐Solu.on  Fit  

Business  Model  Fit/  Scaling  

Product-­‐Market  Fit  

Low  Uncertainty/  Risk  

Extreme  Uncertainty/  Risk  

   

STARTUP  (Minimum  Viable  Product:  MVP)  

   

COMPANY  (Maximum  Awesome  Product:  MAP)  

Transi4on  

Classic  Company  

VisionaryCompany  

Adap4ve  Startup  

Shaping  Startup  

Novel  Problems  Con.nuous  Innova;on  Culture/Habit  

Rou7ne  Problems  Con.nuous  Improvement  Culture/Habit  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing  

STARTUP  (“Experimenta4on”)  Mindset  

COMPANY  (“Planning”)  Mindset  

Page 2: LEAN STARTUP LIFECYCLE: 5 Stages in the Evolution of Billion Dollar $tartups

Lean  Startup  Lifecycle  Key  Assump4ons  &  Milestones  

 Every  Living  Organiza.on  (Business  Model)  has  a  Dynamic  Mix  of  Novel  and  Rou.ne  Problems  

Unpredictable  Environment  

Predictable  Environment  ORGANIZATION  

Problem-­‐Solu.on  Fit  

Business  Model  Fit/  Scaling  

Product-­‐Market  Fit  

Low  Uncertainty/  Risk  

Extreme  Uncertainty/  Risk  

   

STARTUP  (Minimum  Viable  Product:  MVP)  

   

COMPANY  (Maximum  Awesome  Product:  MAP)  

Transi4on  

Classic  Company  

VisionaryCompany  

Adap4ve  Startup  

Shaping  Startup  

Novel  Problems  Con.nuous  Innova;on  Culture/Habit  

Rou7ne  Problems  Con.nuous  Improvement  Culture/Habit  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing  

Page 3: LEAN STARTUP LIFECYCLE: 5 Stages in the Evolution of Billion Dollar $tartups

Lean  Startup  Lifecycle  Key  Assump4ons  &  Milestones  

 Every  Living  Organiza.on  (Business  Model)  has  a  Dynamic  Mix  of  Novel  and  Rou.ne  Problems  

Unpredictable  Environment  

Predictable  Environment  ORGANIZATION  

Problem-­‐Solu.on  Fit  

Business  Model  Fit/  Scaling  

Product-­‐Market  Fit  

Problem  Solving  Tools  

Low  Uncertainty/  Risk  

Extreme  Uncertainty/  Risk  

   

STARTUP  (Minimum  Viable  Product:  MVP)  

   

COMPANY  (Maximum  Awesome  Product:  MAP)  

Transi4on  

Classic  Company  

VisionaryCompany  

Adap4ve  Startup  

Shaping  Startup  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing  

Novel  Problems  Con.nuous  Innova;on  Culture/Habit  

Rou7ne  Problems  Con.nuous  Improvement  Culture/Habit  

Page 4: LEAN STARTUP LIFECYCLE: 5 Stages in the Evolution of Billion Dollar $tartups

Lean  Startup  Lifecycle  Key  Assump4ons  &  Milestones  

 Every  Living  Organiza.on  (Business  Model)  has  a  Dynamic  Mix  of  Novel  and  Rou.ne  Problems  

Unpredictable  Environment  

Predictable  Environment  ORGANIZATION  

Problem-­‐Solu.on  Fit  

Business  Model  Fit/  Scaling  

Product-­‐Market  Fit  

Low  Uncertainty/  Risk  

Extreme  Uncertainty/  Risk  

   

STARTUP  (Minimum  Viable  Product:  MVP)  

   

COMPANY  (Maximum  Awesome  Product:  MAP)  

Transi4on  

Classic  Company  

VisionaryCompany  

Adap4ve  Startup  

Shaping  Startup  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing  

O.T.H.E.R.  Loop  Novel  Problems  Con.nuous  Innova;on  Culture/Habit  

Rou7ne  Problems  Con.nuous  Improvement  Culture/Habit  

Page 5: LEAN STARTUP LIFECYCLE: 5 Stages in the Evolution of Billion Dollar $tartups

Lean  Startup  Lifecycle  Key  Assump4ons  &  Milestones  

 Every  Living  Organiza.on  (Business  Model)  has  a  Dynamic  Mix  of  Novel  and  Rou.ne  Problems  

Hypothesize  &  Experiment  (Lean  Startup/Effectua.on  Project)  

Unpredictable  Environment  

Predictable  Environment  

O.T.H.E.R.  Loop  

ORGANIZATION  Low  Uncertainty/  Risk  

Extreme  Uncertainty/  Risk  

Problem-­‐Solu.on  Fit  

Business  Model  Fit/  Scaling  

Product-­‐Market  Fit    

 STARTUP  (Minimum  Viable  Product:  MVP)  

   

COMPANY  (Maximum  Awesome  Product:  MAP)  

Transi4on  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing  

Classic  Company  

VisionaryCompany  

Adap4ve  Startup  

Shaping  Startup  

Novel  Problems  Con.nuous  Innova;on  Culture/Habit  

Rou7ne  Problems  Con.nuous  Improvement  Culture/Habit  

Page 6: LEAN STARTUP LIFECYCLE: 5 Stages in the Evolution of Billion Dollar $tartups

Lean  Startup  Lifecycle  Key  Assump4ons  &  Milestones  

 Every  Living  Organiza.on  (Business  Model)  has  a  Dynamic  Mix  of  Novel  and  Rou.ne  Problems  

Hypothesize  &  Experiment  (Lean  Startup/Effectua.on  Project)  

Plan  &  Execute  (Six  Sigma/Planning  Project)  

Unpredictable  Environment  

Predictable  Environment  

O.T.H.E.R.  Loop  

ORGANIZATION  Low  Uncertainty/  Risk  

Extreme  Uncertainty/  Risk  

Problem-­‐Solu.on  Fit  

Business  Model  Fit/  Scaling  

Product-­‐Market  Fit    

 STARTUP  (Minimum  Viable  Product:  MVP)  

   

COMPANY  (Maximum  Awesome  Product:  MAP)  

Transi4on  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing  

Classic  Company  

VisionaryCompany  

Adap4ve  Startup  

Shaping  Startup  

Novel  Problems  Con.nuous  Innova;on  Culture/Habit  

Rou7ne  Problems  Con.nuous  Improvement  Culture/Habit  

Page 7: LEAN STARTUP LIFECYCLE: 5 Stages in the Evolution of Billion Dollar $tartups

Lean  Startup  Lifecycle  Business  Model  Lifecycle  

 Every  Living  Organiza.on  (Business  Model)  has  a  Dynamic  Mix  of  Novel  and  Rou.ne  Problems  

Unpredictable  Environment  

Predictable  Environment  

O.T.H.E.R.  Loop  

ORGANIZATION  Low  Uncertainty/  Risk  

Extreme  Uncertainty/  Risk  

Problem-­‐Solu.on  Fit  

Business  Model  Fit/  Scaling  

Product-­‐Market  Fit    

 STARTUP  (Minimum  Viable  Product:  MVP)  

   

COMPANY  (Maximum  Awesome  Product:  MAP)  

Transi4on  

Complex  Business  Model  

 

Chao4c  Business  Model  

Stable  Business  Model  

Simple  Business  Model  

Hypothesize  &  Experiment  (Lean  Startup/Effectua.on  Project)  

Plan  &  Execute  (Six  Sigma/Planning  Project)  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing  

Novel  Problems  Con.nuous  Innova;on  Culture/Habit  

Rou7ne  Problems  Con.nuous  Improvement  Culture/Habit  

Page 8: LEAN STARTUP LIFECYCLE: 5 Stages in the Evolution of Billion Dollar $tartups

Business  Model  Lifecycle  

Page 9: LEAN STARTUP LIFECYCLE: 5 Stages in the Evolution of Billion Dollar $tartups

Business  Model  Lifecycle  Business  Model  Lifecycle  

 Every  Living  Organiza.on  (Business  Model)  has  a  Dynamic  Mix  of  Novel  and  Rou.ne  Problems  

EMERGENT    BUSINESS  MODEL:  Unknown/Unvalidated  PROBLEMS,  CAUSES,      

SOLUTIONS,  AND  IMPACTS  

DELIBERATE  BUSINESS  MODEL:  

Known/Validated          PROBLEMS,  CAUSES,  

SOLUTIONS,  AND  IMPACTS  

Unpredictable  Environment  

Predictable  Environment  

O.T.H.E.R.  Loop  

ORGANIZATION  Low  Uncertainty/  Risk  

Extreme  Uncertainty/  Risk  

Transi4on  

Complex  Business  Model  

 

Chao4c  Business  Model  

Stable  Business  Model  

Simple  Business  Model  

Hypothesize  &  Experiment  (Lean  Startup/Effectua.on  Project)  

Plan  &  Execute  (Six  Sigma/Planning  Project)  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing  

Novel  Problems  Con.nuous  Innova;on  Culture/Habit  

Rou7ne  Problems  Con.nuous  Improvement  Culture/Habit  

Page 10: LEAN STARTUP LIFECYCLE: 5 Stages in the Evolution of Billion Dollar $tartups

Business  Model  Lifecycle  Business  Model  Lifecycle  

 Every  Living  Organiza.on  (Business  Model)  has  a  Dynamic  Mix  of  Novel  and  Rou.ne  Problems  

EMERGENT    BUSINESS  MODEL:  Unknown/Unvalidated  PROBLEMS,  CAUSES,      

SOLUTIONS,  AND  IMPACTS  

DELIBERATE  BUSINESS  MODEL:  

Known/Validated          PROBLEMS,  CAUSES,  

SOLUTIONS,  AND  IMPACTS  

Unpredictable  Environment  

Predictable  Environment  

O.T.H.E.R.  Loop  

ORGANIZATION  Low  Uncertainty/  Risk  

Extreme  Uncertainty/  Risk  

Problem-­‐Solu.on  Fit  

Business  Model  Fit/  Scaling  

Product-­‐Market  Fit  

Transi4on  

Complex  Business  Model  

 

Chao4c  Business  Model  

Stable  Business  Model  

Simple  Business  Model  

Hypothesize  &  Experiment  (Lean  Startup/Effectua.on  Project)  

Plan  &  Execute  (Six  Sigma/Planning  Project)  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing  

Novel  Problems  Con.nuous  Innova;on  Culture/Habit  

Rou7ne  Problems  Con.nuous  Improvement  Culture/Habit  

Page 11: LEAN STARTUP LIFECYCLE: 5 Stages in the Evolution of Billion Dollar $tartups

Living  System  Lifecycle  

Page 12: LEAN STARTUP LIFECYCLE: 5 Stages in the Evolution of Billion Dollar $tartups

Roller  Coaster  Model  Living  System  Lifecycle  

 Every  Living  Organiza.on  (Business  Model)  has  a  Dynamic  Mix  of  Novel  and  Rou.ne  Problems  

Unpredictable  Environment  

Predictable  Environment  

O.T.H.E.R.  Loop  

ORGANIZATION  Low  Uncertainty/  Risk  

Extreme  Uncertainty/  Risk  

EMERGENT    SYSTEM:  

Unknown/Unvalidated  PROBLEMS,  CAUSES,      

SOLUTIONS,  AND  IMPACTS  

DELIBERATE        SYSTEM:  

Known/Validated          PROBLEMS,  CAUSES,  

SOLUTIONS,  AND  IMPACTS  

Transi4on  

Complex  System  

Chao4c  System  

Stable  System  

Simple  System  

Hypothesize  &  Experiment  (Lean  Startup/Effectua.on  Project)  

Plan  &  Execute  (Six  Sigma/Planning  Project)  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing  

Novel  Problems  Con.nuous  Innova;on  Culture/Habit  

Rou7ne  Problems  Con.nuous  Improvement  Culture/Habit  

Page 13: LEAN STARTUP LIFECYCLE: 5 Stages in the Evolution of Billion Dollar $tartups

Roller  Coaster  Model  Living  System  Lifecycle  

 Every  Living  Organiza.on  (Business  Model)  has  a  Dynamic  Mix  of  Novel  and  Rou.ne  Problems  

Unpredictable  Environment  

Predictable  Environment  

O.T.H.E.R.  Loop  

Problem-­‐Solu.on  Fit  

Business  Model  Fit/  Scaling  

Product-­‐Market  Fit  

Low  Uncertainty/  Risk  

Extreme  Uncertainty/  Risk  

ORGANIZATION  

EMERGENT    SYSTEM:  

Unknown/Unvalidated  PROBLEMS,  CAUSES,      

SOLUTIONS,  AND  IMPACTS  

DELIBERATE        SYSTEM:  

Known/Validated          PROBLEMS,  CAUSES,  

SOLUTIONS,  AND  IMPACTS  

Complex  System  

Chao4c  System  

Stable  System  

Simple  System  

Transi4on  

Hypothesize  &  Experiment  (Lean  Startup/Effectua.on  Project)  

Plan  &  Execute  (Six  Sigma/Planning  Project)  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing  

Novel  Problems  Con.nuous  Innova;on  Culture/Habit  

Rou7ne  Problems  Con.nuous  Improvement  Culture/Habit  

Page 14: LEAN STARTUP LIFECYCLE: 5 Stages in the Evolution of Billion Dollar $tartups

Roller  Coaster  Model  Living  System  Lifecycle  

 Every  Living  Organiza.on  (Business  Model)  has  a  Dynamic  Mix  of  Novel  and  Rou.ne  Problems  

Unpredictable  Environment  

Predictable  Environment  

O.T.H.E.R.  Loop  

Problem-­‐Solu.on  Fit  

Business  Model  Fit/  Scaling  

Product-­‐Market  Fit  

Low  Uncertainty/  Risk  

Extreme  Uncertainty/  Risk  

ORGANIZATION  

EMERGENT    SYSTEM:  

Unknown/Unvalidated  PROBLEMS,  CAUSES,      

SOLUTIONS,  AND  IMPACTS  

DELIBERATE        SYSTEM:  

Known/Validated          PROBLEMS,  CAUSES,  

SOLUTIONS,  AND  IMPACTS  

Complex  System  

Chao4c  System  

Stable  System  

Simple  System  

Transi4on  

Hypothesize  &  Experiment  (Lean  Startup/Effectua.on  Project)  

Plan  &  Execute  (Six  Sigma/Planning  Project)  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing  

Novel  Problems  Con.nuous  Innova;on  Culture/Habit  

Rou7ne  Problems  Con.nuous  Improvement  Culture/Habit  

Page 15: LEAN STARTUP LIFECYCLE: 5 Stages in the Evolution of Billion Dollar $tartups

Business  Strategy  Lifecycle  (H:  Hypothesize  =  Strategize  =>  Strategy)  

Page 16: LEAN STARTUP LIFECYCLE: 5 Stages in the Evolution of Billion Dollar $tartups

Business  Strategy  Lifecycle  Environment-­‐Strategy-­‐Product  (ESP)  Fitness,    Archetypal  Strategies,  and  Implementa4on  

 Choose  the  Right  Environment  (Geography;  Market;  Industry).  Use  the  Right  Strategy.    Launch  the  Right  Project.  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing  

Unpredictable  Environment  

Predictable  Environment  ORGANIZATION  

Low  Uncertainty/  Risk  

Extreme  Uncertainty/  Risk  

Shaping  Strategy  

Adap4ve  Strategy  

Visionary  Strategy  

Classic  Strategy  

   

STARTUP  (Minimum  Viable  Product:  MVP)  

   

COMPANY  (Maximum  Awesome  Product:  MAP)  

RenewalStrategy  

O.T.H.E.R.  Loop  

Hypothesize  &  Experiment  (Lean  Startup/Effectua.on  Project)  

Plan  &  Execute  (Six  Sigma/Planning  Project)  

Novel  Problems  Con.nuous  Innova;on  Culture/Habit  

Rou7ne  Problems  Con.nuous  Improvement  Culture/Habit  

Page 17: LEAN STARTUP LIFECYCLE: 5 Stages in the Evolution of Billion Dollar $tartups

Business  Strategy  Lifecycle  Environment-­‐Strategy-­‐Product  (ESP)  Fitness,    Archetypal  Strategies,  and  Implementa4on  

 Choose  the  Right  Environment  (Geography;  Market;  Industry).  Use  the  Right  Strategy.    Launch  the  Right  Project.  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing  

Unpredictable  Environment  

Predictable  Environment  ORGANIZATION  

Low  Uncertainty/  Risk  

Extreme  Uncertainty/  Risk  

Problem-­‐Solu.on  Fit  

Business  Model  Fit/  Scaling  

Product-­‐Market  Fit  

Shaping  Strategy  

Adap4ve  Strategy  

Visionary  Strategy  

Classic  Strategy  

   

STARTUP  (Minimum  Viable  Product:  MVP)  

   

COMPANY  (Maximum  Awesome  Product:  MAP)  

RenewalStrategy  

O.T.H.E.R.  Loop  

Hypothesize  &  Experiment  (Lean  Startup/Effectua.on  Project)  

Plan  &  Execute  (Six  Sigma/Planning  Project)  

Novel  Problems  Con.nuous  Innova;on  Culture/Habit  

Rou7ne  Problems  Con.nuous  Improvement  Culture/Habit  

Page 18: LEAN STARTUP LIFECYCLE: 5 Stages in the Evolution of Billion Dollar $tartups

O.T.H.E.R.  Loop  

Page 19: LEAN STARTUP LIFECYCLE: 5 Stages in the Evolution of Billion Dollar $tartups

O.T.H.E.R.  Loop  Universal  Problem  Solving  

 Con;nuously  Discover  and  Solve  Novel  and  Rou;ne  Problems  Everywhere  

O:  Observe  

   

T:  Think      

H:  Hypothesize  

     

E:  Experiment  

     

R:  Reflect  

    O.T.H.E.R.  

Loop  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing  

Page 20: LEAN STARTUP LIFECYCLE: 5 Stages in the Evolution of Billion Dollar $tartups

O.T.H.E.R.  Loop  Universal  Problem  Solving  

 Con;nuously  Discover  and  Solve  Novel  and  Rou;ne  Problems  Everywhere  

O:  Observe  (Problem:  Products;  Channels;  Customers)  

T:  Think  (Causes;  Drivers)  

H:  Hypothesize  (Solu7ons:  Vision/Strategy/

Ac.on  Plan)  

E:  Experiment  (Product;  Business  Model;  Metrics)  

R:  Reflect  

(Validated  Learning)  

O.T.H.E.R.  Loop  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing  

Page 21: LEAN STARTUP LIFECYCLE: 5 Stages in the Evolution of Billion Dollar $tartups

O.T.H.E.R.  Loop  for  Six  Sigma  Projects  “Rou7ne”  Problem  Solving  

 Con;nuously  Discover  and  Solve  Novel  and  Rou;ne  Problems  Everywhere  

O:  Observe  (Problem:  Products;  Channels;  Customers)  

T:  Think  (Causes;  Drivers)  

H:  Hypothesize  (Solu7ons:  Vision/Strategy/

Ac.on  Plan)  

E:  Experiment  (Product;  Business  Model;  Metrics)  

R:  Reflect  

(Validated  Learning)  

O.T.H.E.R.  Loop  

q  Control  

q  Define  q  Measure  

q  Analyze  

q  Improve  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing  

Page 22: LEAN STARTUP LIFECYCLE: 5 Stages in the Evolution of Billion Dollar $tartups

O.T.H.E.R.  Loop  for  Lean  Startup  Projects  “Novel”  Problem  Solving  

 Con;nuously  Discover  and  Solve  Novel  and  Rou;ne  Problems  Everywhere  

O:  Observe  (Problem:  Products;  Channels;  Customers)  

T:  Think  (Causes;  Drivers)  

H:  Hypothesize  (Solu7ons:  Vision/Strategy/

Ac.on  Plan)  

E:  Experiment  (Product;  Business  Model;  Metrics)  

R:  Reflect  

(Validated  Learning)  

O.T.H.E.R.  Loop  

q  Build  (MVP:  Lo/Hi)  q  Measure  (Metrics)  q  Learn  (Milestones)  

q  Persevere  q  Pivot  q  Adap.ve  Org.  

q  Get  Out  Of  Building  q  Analogs  &  An.logs  q  Customer  Archetype  (Job  To  Get  Done)  

q  Product-­‐Market  Fit  q  5  Whys  q  3  Engines  of  Growth  

q  Growth  (Channel)  Hypothesis  q  Value  (Product)  Hypothesis  q  Kanban  Diagram  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing  

Page 23: LEAN STARTUP LIFECYCLE: 5 Stages in the Evolution of Billion Dollar $tartups

O.T.H.E.R.  Loop  for  Crea7ve  Problem  Solvers  “Novel”  Problem  Solving  

 Con;nuously  Discover  and  Solve  Novel  and  Rou;ne  Problems  Everywhere  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com      Lean  Startup  Coach.  Dr.  Rod  King.  [email protected]  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing  

O:  Observe  (Problem:  Products;  Channels;  Customers)  

T:  Think  (Causes;  Drivers)  

H:  Hypothesize  (Solu7ons:  Vision/Strategy/

Ac.on  Plan)  

E:  Experiment  (Product;  Business  Model;  Metrics)  

R:  Reflect  

(Validated  Learning)  

O.T.H.E.R.  Loop  

q  Implementa.on  Space  

q  Environment  

q  Problem  Space  

q  Method  Space  

q  Solu.on  Space  

Page 24: LEAN STARTUP LIFECYCLE: 5 Stages in the Evolution of Billion Dollar $tartups

O.T.H.E.R.  Loop  for  Crea7ve  Problem  Solvers  “Novel”  Problem  Solving  

 Con;nuously  Discover  and  Solve  Novel  and  Rou;ne  Problems  Everywhere  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com      Lean  Startup  Coach.  Dr.  Rod  King.  [email protected]  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing  

O:  Observe  (Problem:  Products;  Channels;  Customers)  

T:  Think  (Causes;  Drivers)  

H:  Hypothesize  (Solu7ons:  Vision/Strategy/

Ac.on  Plan)  

E:  Experiment  (Product;  Business  Model;  Metrics)  

R:  Reflect  

(Validated  Learning)  

O.T.H.E.R.  Loop  

q  Implementa.on  Space  

q  Environment  

q  Problem  Space  

q  Method  Space  

q  Solu.on  Space  

-­‐  Crea7ve  Problem  Finding  -­‐  Prepara7on  &  Immersion  

-­‐  Reengineering/  Explora7on/                Incuba7on  

-­‐  (Unexpected)  Synthesis/  Illumina7on  

-­‐  Idea  Genera7on/Decision  

-­‐  Execu7on  &  Tes7ng  -­‐  Evalua7on  &  Verifica7on  -­‐  Presenta7on  

-­‐  Metacogni7on;                              Meta-­‐conversa7on  

Page 25: LEAN STARTUP LIFECYCLE: 5 Stages in the Evolution of Billion Dollar $tartups

O.T.H.E.R.  Loop  for  the  Business  Strategy  Lifecycle  Crea7ve  and  Rou7ne  Problem  Solving  for  Startups  and  Established  Organiza7ons  

 Choose  the  Right  Environment  (Geography;  Market;  Industry).  Use  the  Right  Strategy.    Launch  the  Right  Project.  

O:  Observe  (Problem:  Products;  Channels;  Customers)  

T:  Think  (Causes;  Drivers)  

H:  Hypothesize  (Solu7ons:  Vision/Strategy/

Ac.on  Plan)  

E:  Experiment  (Product;  Business  Model;  Metrics)  

R:  Reflect  

(Validated  Learning)  

O.T.H.E.R.  Loop  

q  Implementa.on  Space  

q  Environment  

q  Problem  Space  

q  Method  Space  

q  Solu.on  Space  

Signals/Trends/PaMerns/Anomalies/Trade-­‐offs  q Global  Environment  (P.E.S.T.L.I.E.D.;  SWOT  Analysis)  q  Industry/Market  (Supply  Chain;  5  Forces)  q Business  Model  (Value  Chain;  Trade-­‐off  Map)  

Business  Thinking/Tools  q Deduc7ve  Reasoning  q  Induc7ve  Reasoning  q Abduc7ve  Reasoning  q  Integra7ve  Thinking  

5  Archetypal  Strategies  q Adap7ve  Strategy  q Shaping  Strategy  q Visionary  Strategy  q Classic  Strategy  q Renewal  Strategy  

-­‐  Execu7on  &  Tes7ng  -­‐  Evalua7on  &  Verifica7on  -­‐  Presenta7on  

-­‐  Metacogni7on;                              Meta-­‐conversa7on  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing  

Page 26: LEAN STARTUP LIFECYCLE: 5 Stages in the Evolution of Billion Dollar $tartups

Lean  Startup  Project  

(Paradigm)  

Six  Sigma  Project  

(Paradigm)  

OTHER  Loop  Em

ergent    

Prob

lem  Solving

 Deliberate    

Problem  Solving  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com      Lean  Startup  Coach.  Dr.  Rod  King.  [email protected]  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing  

Minimum  Viable  Product  (MVP)  

Zero  Defect  Product  (ZDP)  

Universal  Problem  Solving  

O.T.H.E.R.  Loop  Universal  Problem  Solving  

 Con;nuously  Discover  and  Solve  Novel  and  Rou;ne  Problems  Everywhere  

“Novel”  (Unknown)  Problems  

“Rou;ne”  (Known)  Problems  

Page 27: LEAN STARTUP LIFECYCLE: 5 Stages in the Evolution of Billion Dollar $tartups

O.T.H.E.R.  Ideas  Factory  Universal  Problem  Solving  

 Con;nuously  Discover  and  Solve  Novel  and  Rou;ne  Problems  Everywhere  

O:  Observe  

   

T:  Think      

H:  Hypothesize  

     

E:  Experiment  

     

R:  Reflect  

    O.T.H.E.R.  

Loop  

INPUT   OUTPUT  

(Desired  vs.    Actual  Result)  

(Good/Bad    Idea  or  Seed)  

q  Problem-­‐Solu7on  Fit  q  Product-­‐Market  Fit  q  Business  Model  Fit/

Scaling  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing  

Page 28: LEAN STARTUP LIFECYCLE: 5 Stages in the Evolution of Billion Dollar $tartups

S:  Supplier  

C:  Customer  

             Product/Service  

Business  Model  Strip  

Business  Model  Canvas  vs.  Business  Model  Strip    

Rapidly  Visualize  and  Prototype  a  Business  Model    

                                           Payment                                                (Bulk;  Installment)  

SIMPLICITY  COMPLEXITY   vs.  

Business  Model  Canvas  

Source:  hap://en.wikipedia.org/wiki/Business_Model_Canvas  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing  

Page 29: LEAN STARTUP LIFECYCLE: 5 Stages in the Evolution of Billion Dollar $tartups

S:  Supplier  

C:  Customer  

             Product/Service  

Business  Model  Strip  

Business  Model  Canvas  vs.  Business  Model  Strip    

Rapidly  Visualize  and  Prototype  a  Business  Model    

                                           Payment                                              (Margin;  Strategy)  

SIMPLICITY  COMPLEXITY   vs.  

Business  Model  Canvas  

Customer  Growth  Engine  (CGE)  

Enterprise  Engine  (EE)  

Value  Engine  (VE)  

Based  on:  hap://en.wikipedia.org/wiki/Business_Model_Canvas  

             Core  Competence  

World-­‐class  Coaching  on  Lean  Startup  &  Customer  Growth  Hacking  for  Less  Than  $10/Month:  hMp://businessmodels.ning.com      Business  Strategy  Coach.  Dr.  Rod  King.  [email protected]  &  hMp://businessmodels.ning.com  &  hMp://twiMer.com/RodKuhnKing