Lean Startup Lifecycle Key Assump4ons & Milestones Every Living Organiza.on (Business Model) has a Dynamic Mix of Novel and Rou.ne Problems Unpredictable Environment Predictable Environment ORGANIZATION Problem Solu.on Fit Business Model Fit/ Scaling Product Market Fit Low Uncertainty/ Risk Extreme Uncertainty/ Risk STARTUP (Minimum Viable Product: MVP) COMPANY (Maximum Awesome Product: MAP) Transi4on Classic Company Visionary Company Adap4ve Startup Shaping Startup Novel Problems Con.nuous Innova;on Culture/Habit Rou7ne Problems Con.nuous Improvement Culture/Habit Worldclass Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hMp://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected]& hMp://businessmodels.ning.com & hMp://twiMer.com/RodKuhnKing STARTUP (“Experimenta4on”) Mindset COMPANY (“Planning”) Mindset
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LEAN STARTUP LIFECYCLE: 5 Stages in the Evolution of Billion Dollar $tartups
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World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hMp://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hMp://businessmodels.ning.com & hMp://twiMer.com/RodKuhnKing
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hMp://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hMp://businessmodels.ning.com & hMp://twiMer.com/RodKuhnKing
Every Living Organiza.on (Business Model) has a Dynamic Mix of Novel and Rou.ne Problems
Unpredictable Environment
Predictable Environment ORGANIZATION
Problem-‐Solu.on Fit
Business Model Fit/ Scaling
Product-‐Market Fit
Problem Solving Tools
Low Uncertainty/ Risk
Extreme Uncertainty/ Risk
STARTUP (Minimum Viable Product: MVP)
COMPANY (Maximum Awesome Product: MAP)
Transi4on
Classic Company
VisionaryCompany
Adap4ve Startup
Shaping Startup
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hMp://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hMp://businessmodels.ning.com & hMp://twiMer.com/RodKuhnKing
Every Living Organiza.on (Business Model) has a Dynamic Mix of Novel and Rou.ne Problems
Unpredictable Environment
Predictable Environment ORGANIZATION
Problem-‐Solu.on Fit
Business Model Fit/ Scaling
Product-‐Market Fit
Low Uncertainty/ Risk
Extreme Uncertainty/ Risk
STARTUP (Minimum Viable Product: MVP)
COMPANY (Maximum Awesome Product: MAP)
Transi4on
Classic Company
VisionaryCompany
Adap4ve Startup
Shaping Startup
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hMp://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hMp://businessmodels.ning.com & hMp://twiMer.com/RodKuhnKing
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hMp://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hMp://businessmodels.ning.com & hMp://twiMer.com/RodKuhnKing
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hMp://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hMp://businessmodels.ning.com & hMp://twiMer.com/RodKuhnKing
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hMp://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hMp://businessmodels.ning.com & hMp://twiMer.com/RodKuhnKing
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hMp://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hMp://businessmodels.ning.com & hMp://twiMer.com/RodKuhnKing
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hMp://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hMp://businessmodels.ning.com & hMp://twiMer.com/RodKuhnKing
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hMp://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hMp://businessmodels.ning.com & hMp://twiMer.com/RodKuhnKing
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hMp://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hMp://businessmodels.ning.com & hMp://twiMer.com/RodKuhnKing
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hMp://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hMp://businessmodels.ning.com & hMp://twiMer.com/RodKuhnKing
Business Strategy Lifecycle (H: Hypothesize = Strategize => Strategy)
Business Strategy Lifecycle Environment-‐Strategy-‐Product (ESP) Fitness, Archetypal Strategies, and Implementa4on
Choose the Right Environment (Geography; Market; Industry). Use the Right Strategy. Launch the Right Project.
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hMp://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hMp://businessmodels.ning.com & hMp://twiMer.com/RodKuhnKing
Business Strategy Lifecycle Environment-‐Strategy-‐Product (ESP) Fitness, Archetypal Strategies, and Implementa4on
Choose the Right Environment (Geography; Market; Industry). Use the Right Strategy. Launch the Right Project.
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hMp://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hMp://businessmodels.ning.com & hMp://twiMer.com/RodKuhnKing
Con;nuously Discover and Solve Novel and Rou;ne Problems Everywhere
O: Observe
T: Think
H: Hypothesize
E: Experiment
R: Reflect
O.T.H.E.R.
Loop
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hMp://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hMp://businessmodels.ning.com & hMp://twiMer.com/RodKuhnKing
O.T.H.E.R. Loop Universal Problem Solving
Con;nuously Discover and Solve Novel and Rou;ne Problems Everywhere
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hMp://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hMp://businessmodels.ning.com & hMp://twiMer.com/RodKuhnKing
O.T.H.E.R. Loop for Six Sigma Projects “Rou7ne” Problem Solving
Con;nuously Discover and Solve Novel and Rou;ne Problems Everywhere
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hMp://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hMp://businessmodels.ning.com & hMp://twiMer.com/RodKuhnKing
O.T.H.E.R. Loop for Lean Startup Projects “Novel” Problem Solving
Con;nuously Discover and Solve Novel and Rou;ne Problems Everywhere
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hMp://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hMp://businessmodels.ning.com & hMp://twiMer.com/RodKuhnKing
O.T.H.E.R. Loop for Crea7ve Problem Solvers “Novel” Problem Solving
Con;nuously Discover and Solve Novel and Rou;ne Problems Everywhere
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hMp://businessmodels.ning.com Lean Startup Coach. Dr. Rod King. [email protected] & hMp://businessmodels.ning.com & hMp://twiMer.com/RodKuhnKing
O.T.H.E.R. Loop for Crea7ve Problem Solvers “Novel” Problem Solving
Con;nuously Discover and Solve Novel and Rou;ne Problems Everywhere
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hMp://businessmodels.ning.com Lean Startup Coach. Dr. Rod King. [email protected] & hMp://businessmodels.ning.com & hMp://twiMer.com/RodKuhnKing
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hMp://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hMp://businessmodels.ning.com & hMp://twiMer.com/RodKuhnKing
Lean Startup Project
(Paradigm)
Six Sigma Project
(Paradigm)
OTHER Loop Em
ergent
Prob
lem Solving
Deliberate
Problem Solving
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hMp://businessmodels.ning.com Lean Startup Coach. Dr. Rod King. [email protected] & hMp://businessmodels.ning.com & hMp://twiMer.com/RodKuhnKing
Minimum Viable Product (MVP)
Zero Defect Product (ZDP)
Universal Problem Solving
O.T.H.E.R. Loop Universal Problem Solving
Con;nuously Discover and Solve Novel and Rou;ne Problems Everywhere
“Novel” (Unknown) Problems
“Rou;ne” (Known) Problems
O.T.H.E.R. Ideas Factory Universal Problem Solving
Con;nuously Discover and Solve Novel and Rou;ne Problems Everywhere
O: Observe
T: Think
H: Hypothesize
E: Experiment
R: Reflect
O.T.H.E.R.
Loop
INPUT OUTPUT
(Desired vs. Actual Result)
(Good/Bad Idea or Seed)
q Problem-‐Solu7on Fit q Product-‐Market Fit q Business Model Fit/
Scaling
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hMp://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hMp://businessmodels.ning.com & hMp://twiMer.com/RodKuhnKing
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hMp://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hMp://businessmodels.ning.com & hMp://twiMer.com/RodKuhnKing
S: Supplier
C: Customer
Product/Service
Business Model Strip
Business Model Canvas vs. Business Model Strip
Rapidly Visualize and Prototype a Business Model
Payment (Margin; Strategy)
SIMPLICITY COMPLEXITY vs.
Business Model Canvas
Customer Growth Engine (CGE)
Enterprise Engine (EE)
Value Engine (VE)
Based on: hap://en.wikipedia.org/wiki/Business_Model_Canvas
Core Competence
World-‐class Coaching on Lean Startup & Customer Growth Hacking for Less Than $10/Month: hMp://businessmodels.ning.com Business Strategy Coach. Dr. Rod King. [email protected] & hMp://businessmodels.ning.com & hMp://twiMer.com/RodKuhnKing