Lean Startup in a nutshell

LEAN STARTUPMICHAEL KACPRZAKCEO & Co-founder @ Spotbeans Founder & Lean | Agile Coach @ [email protected]

startupweekend.pl Szczecin October 23-25 2015

IDEA

PRODUCT

JUSTHACK

IT !!

H O W D O Y O U KNOW YOU ARE B U I L D I N G T H E RIGHT THING ???

ARE YOU SOLVING

T H E R I G H T PROBLEM ???

ARE YOU SOLVING

A N Y PROBLEM ???

ARE YOU SOLVING A PROBLEM SOMEONE WOULD BE WILLING TO PAY FOR ???

98%

2%

BLINDLY SHIPPING

PRODUCTS IS RISKY

AND EXPENSIVE …

A STARTUP IS A HUMAN INSTITUTION DESIGNED TO DELIVER A NEW PRODUCT OR SERVICE UNDER CONDITIONS OF EXTREME UNCERTAINTY.

ERIC RIES

„

DESIGN THINKING

E A R LY V A L I D AT I O N

V A L I D AT I N G T H E P R O B L E M

VALUE PROPOSITION CANVAS

LEAN CANVAS

V A L I D AT I N G T H E M A R K E T

LEAN UX

I D E A = H Y P O T H E S I S

I D E A = H Y P O T H E S I S A S S U M P T I O N S

A S S U M P T I O N S

A S S U M P T I O N S

A S S U M P T I O N S

A S S U M P T I O N S

A S S U M P T I O N S

A S S U M P T I O N SA S S U M P T I O N S

A S S U M P T I O N S

A S S U M P T I O N S

A S S U M P T I O N S

A S S U M P T I O N S

A S S U M P T I O N S

A S S U M P T I O N S

A S S U M P T I O N S

IDEA

PRODUCT DATA

BUILD(DESIGN)

LEARN

MEASURE

Elements of UX

LEAN UX tools

Google Design Sprint

AGILE SOFTWARE DEVELOPMENT

C r o s s - f u n c t i o n a l &

C o - l o c a t e d

B u i l d t h e M V P

L e s s i s M o r e

O U T C O M E , N O T O U T P U T

I t e r a t e F a s t … f a i l f a s t …

l e a r n f a s t … s t a y l e a n .

IDEA

PRODUCT DATA

BUILD LEARN

MEASURE

V A L I D AT I N G T H E P R O D U C T

GROWTH HACKING

Growth Hacking IcebergGrowth Hacking Iceberg

Viral Growth

Landing Pages Optimization

SEOSEM

E-mail marketing

PR

Copywriting

Analytics

Advertising

A/B Test the hypothesis

IDEA

PRODUCT DATA

BUILD LEARN

MEASURE

LEAN STARTUP

D E S I G N THINKING LEAN UX

A G I L E S O F T W A R E DEVELOPMENT

G R O W T H H A C K I N G