Lean Startup and Agile methods - Startups.be Tech Startup Day - Michel Duchateau - CreaDelta

Lean Startup & Agile methods Workshop "How to Start: Prac=cal =ps & tricks"

Michel Duchateau #miduchateau

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Introduc=on Michel Duchateau Civil Engineer in Telecom 1997 : Mini-‐entreprises 2004 : Altasys SPRL (Start Academy) 2005 : Consultant by Alten

–  Belgacom, Electrabel, GDF-‐SUEZ , Orange Business Services 2010 : FreeMyMove SPRL 2012 : CreaDelta

–  Training in Project Management best prac=ces (PRINCE2, Agile SCRUM, Lean, ITIL, PMI…)

–  Coaching for SMB and enterprises –  Entrepreneurship & Innova=ve projects

2 Michel Duchateau CreaDelta

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Involved in

Michel Duchateau CreaDelta 3

Organizer & Facilitator Mons, Brussels, Liège

Ambassador Advisor & Alumni co-‐responsible

Coach & Jury

Curator for Brussels

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The context


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Change management handled with projects

Ini1ate

Define

Design

Build

Implement

Close

Typical team: • Project Manager • Architect • Analysts • Designers • Experts (Dev, …) • Testers

Actors: • Steering Commicee • Business Project Leader • Service Delivery Manager



Project Management methodologies


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Agile methods

9 Michel Duchateau CreaDelta hcp://www.versionone.com/state_of_agile_development_survey/11/

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Agile SCRUM Used in “Complex environments” •  What is going to happen is unknown •  What happened can be used to take prospec=ve decisions

•  Problem known , Solu=on unknown yet 10 Michel Duchateau CreaDelta

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Agile SCRUM •  Dedicated team of 9 persons max.

•  Itera=ve development : Con=nous adapa=on of product based on requirements changes, that are observed by the user during Design & Build

•  Roles –  Product Owner represents customers and users –  Scrum Master guarantees the process ( not a Project Manager ) –  Team is self-‐organizing and mul=disciplinary

Typical team: • Product Owner • Scrum Master • Team members

« Tech Team »


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Schema of Agile SCRUM


Product

Sprint

Product BackLog

Product Owner

Sprint BackLog

Development Team

4 weeks

Daily Scrum 1 day

To op=mize : Ø  Flexibility Ø  Crea=vity Ø  Produc=vity

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Agile SCRUM

13

Product BackLog Sprint BackLog

Product Increment

Product Owner

Stakeholders

Vision

PO

SM DT

Sprint Planning Mee=ng

SM DT

Sprint Retrospec=ve Mee=ng

PO

SM DT

Sprint Review Mee=ng

Itera1ons 1 day

SM DT

15 min Daily Scrum

1 day

1 day

Sprint 4 weeks

PO

SM DT

Michel Duchateau CreaDelta

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Sprint Timeline

14

T

Product BackLog

PO

SM DT

Sprint Planning Mee=ng

PO

SM DT

Daily Scrum

PO

SM DT

Daily Scrum

PO

SM DT

Daily Scrum

PO

SM DT

Sprint Review Mee=ng

PO

SM DT

Sprint Retrospec=ve

Sprint BackLog Incrément de Product

Incrément de Product

Incrément de Product Product BackLog

4 weeks

1 day 1 day 3 weeks 1 day 1 day 8 h

15min

15min

4 h

3h


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Project Timeline

15

T

Product BackLog

Sprint 1

8 h

15min

15min

15min

4 h

3 h

day 1 day 2 Dernier day …

Sprint 2 Sprint 3

Release 1


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Scrum Board


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Scrum Board



Does it work ?

YES!



Ginger, winner of SWBru 2013 In 54h : -‐  Running Prototype -‐  Validated Business model -‐  First customer

Agile SCRUM – Problem known, Solu=on unknown yet

What if the problem is unknown ?


Lean Startup is a movement

It is a state of mind to have when you want to create an innova1ve company, or when you want to put innova=on in an exis=ng business.

•  Not a method •  Not a soq dev framework


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Build-‐Measure-‐Learn This basic process is to iterate between 3 steps based on prototyping the Product (or service) with an empirical approach.

Build

Measure

Learn

✚ ✚ ✚ Code n

n n Data

¢ ¢ ¢

Ideas


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Lean Startup

Busin

ess

Mod

el Product Development

Customer Development


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Lean Startup

Busin

ess

Mod




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Agile (SCRUM)

Product :

Minimum Viable Product The version of a new product which allows a team to collect the maximum amount of validated learning about customers

with the least effort. Ex : Customer Interviews, Pitch, Landing Page Test,

Powerpoint, Prototype, Demo

Product Development


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Lean Startup

Busin

ess

Mod




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Business Model Canvas

It is a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model. How to use •  Mul=disciplinary team •  With Post-‐It •  Living document

Benefits •  Challenge, rethink, change a Business

Model rapidly & easily •  Visual, easily communicable

Busin

ess

Mod

el



Business Model Genera=on A Handbook for Visionaries, Game Changers, and Challengers

The book

hcp://www.amazon.com/Business-‐Model-‐Genera=on-‐Visionaries-‐Challengers/dp/

0470876417

The Video

hcp://www.businessmodelgenera=on.com

Web site

hcp://www.youtube.com/watch?v=QoAOzMTLP5s

Youtube’s video

by Alex Osterwalder


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Lean Startup

Busin

ess

Mod




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Innova=on curve

Everec Rogers (1962) + Crossing The Chasm


Innova=on age

Number

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Customer Discovery

Customer Valida1on

Customer Crea1on

Scale Company

Pivot

Vision

Product Market fit Business Plan

Early Adopters

RESEARCH EXECUTION 33 Michel Duchateau CreaDelta

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Customer Discovery

Customer Valida1on

Customer Crea1on

Scale Company

Agile (SCRUM)

Unknown problem Unknown solu1on

Product Development with Lean Startup Customer & Market are unknown

Hypothesys, experiments, insights

data, feebacks, insights


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References

T

2010 : « Business Model Genera1on » A. Osterwalder, Y. Pigneur, A. Smith

2011 : « The Lean Startup », Eric Ries

1988 : « Triumph of the Lean Produc=on System », J. Krafcik

1996 : « Lean Thinking », J. P. Womack, D. T. Jones

1990 : « The Machine That Changed The World », J. P. Womack, D. T. Jones & D. Roos

1911 : « Principles of Scien=fic Management », Taylor

1936 : « Kaizen », Toyota

2005 : « The Four Steps to the Epiphany » S. Blank

Mar 2012 : "The Startup Owner's Manual", Steve Blank

2003 : « Lean Soqware Development», M. Poppendieck

Mar 2012 : « Running Lean: Iterate from Plan A to a Plan That Works » A. Maurya

1936-‐1980 : Toyota Produc=on System

2010 : « The Entrepreneur's Guide to Customer Development », B. Cooper, P. Vlaskovits

Aug 2012 : « Value Proposi=on Canvas » A. Osterwalder, Y. Pigneur, A. Smith

Sep 2012 : « Test Your Value Proposi=on:» A. Osterwalder, Y. Pigneur, A. Smith

Customer Development Product Development Business Model


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Wanna try Lean Startup / Agile ?

•  27-‐29/09 :

•  30/09 :


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Thank you Michel Duchateau

[email protected] @miduchateau +32 491 50 70 90


Lean Startup and Agile methods - Startups.be Tech Startup Day - Michel Duchateau - CreaDelta

Technology