Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack

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Lean Social

#SocialJack #LeanSocial #SocialMedia@DeanDeLisle @FwdProgressInc


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Dean DeLisle• Founder and CEO of Forward Progress, Inc.• Trained and Coached over 100,000 in Social Network Skills• Over 30 years in Business Coaching, Consulting and Training• Relationship Marketing, Social Selling, Event Management and Production, Web

Seminars, eLearning, Lead Generation and Conversion, Social Networking and Email Marketing

• Financial Services, Insurance, Real Estate, Banking, Professional Services, Legal, Accounting, Technology, Marketing Agencies, Coaching and Training, Higher Education and Channel Sales


@FwdProgressInc


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How to Engage with theGo-To-Webinar Interface

• Questions area on the GTW task bar• Type us a question so we know you understand• Ask us anything throughout the session• Engage and WIN too!


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What is Lean Social?• Lean Startup• Lean Content• Lean Media• Lean Social• What does it all mean?

LESS IS MORE!


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Lean Social Components

• Social Media • Content Sharing• Value Serving• Engagement• Listening• Converting


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Social Media – Lean or Not

Why does it often not work for organizations?

MINDSET!MINDSET!


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Why Social Media?

• Interactive• People Respond Well• Builds Trust• Builds Community• Viral Activity• Sharing


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Network Science*

Node: Individual

Link: Connection between two nodes

Cluster: Several linked nodes

Hub: Large cluster, several clusters

*Courtesy of US Army


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Organizational and Team Impact(Internal)


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Organizational and Team Impact(External)


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Network Hubs

Your Company

Conferences

Employees

Charities

Clients

Partners

Associations

Hub: Large cluster orgroup of cluster of networkconnections.


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Engagement

• Percentage of consumers who engage with their favorite brands via social media by age• 23% of consumers ages 18-29• 39% of consumers ages 30-49 • 38% of consumers above 50

• 87% of survey respondents indicate that online social engagement with a brand positively impacts their likelihood to purchase

Brafton.com


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Engagement Continuum

Disengaged Mis-Engaged Engaged

Barely logged in Unconsciously likingthings

Posting andcommenting

Learning aboutperson’s profileand background

Engaging with intentto transform

relationship formutual benefit

Transactional Conscious, Tied to Yearning & Emotions

Transformational

Dr. Bob Wright – Wright Graduate University


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Start Managing Your Relationships

1. Plan2. Build3. Launch


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Plan• Your services and value proposition• Your main goals• Target markets• Where you want to be found online


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Value

• What products/services do you provide?• How do you compare to competition?• How can you help others?


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Goals (Outcome)• Marketing

• Leads• Traffic• Registrations• Friends• Connections• Comments

• Sales• Dials• Clicks• Connections• Proposals• Closes


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Identify Your TargetWho is your target customer/client/partner?

• What do they look like?• What Industry are they in?• What size Company do they work for?• Who do they know?• If they are consumers, what are their interests?• Who will you be talking to?


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Where Does Your Target Exist?

• Facebook?• Twitter?• LinkedIn?• Google+?• Social Mobile?

ONLY PICK

THREE MAX!


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Where Do You Want to Be Found?

• Search Keywords (Attraction/Pathway)• Your Website (Destination/Pathway)• Mobile (Destination/Pathway)• Social Media (Destination/Pathway)

• Facebook• LinkedIn• Twitter• Google+


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What is the Destination?

• Your Website (Destination/Pathway)• Mobile (Destination/Pathway)• Social Media (Destination/Pathway)

• Facebook• LinkedIn• Twitter• YouTube• Google+


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Build – Start Simple

• Social Media Profiles (Attraction/Pathway/Destination)• Your target will determine which networks are best• Pick a MAX of Three!!

• Appropriate Website/Landing Page/Microsite


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Social Media ProfilesACTIVE

ACTIVE

ACTIVE

PASSIVE


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Website/Landing Page/Microsite


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Building a Content Map

• Remember • Value• Target• Keywords• Platforms


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Building a Content Map• Remember

• Value• Target• Keywords• Platforms


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Building a Content Map• Remember

• Value• Target• Keywords• Platforms


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Launch• Begin generating valuable content• Interact and engage with customers and prospects• Build relationships• Consistently Measure (Test)

• Connections• Engagement• Outcome/Sales


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Connections

Connection•Emails/Contacts•New Connections•New Followers•New Likes•New Subscribers


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Engagement

Engagement•Likes•Comments•Shares•Direct Messages•Emails


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OutcomeOutcome•Requests for Proposals…•Orders•Sales•Emails/Contacts•New Subscribers•New Connections*•New Followers*•New Likes*


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OutcomeRemember NOT WINNING, does NOT mean that you are LOSING!


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Questions?


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http://socialsellinglinkedin.com


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http://socialsellinglinkedin.com


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Thank You!Thank You!


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Connect WITH [email protected]

TWITTER: Twitter.com/FwdProgressIncTWITTER: Twitter.com/DeanDeLisleFACEBOOK: Facebook.com/DeanDeLisleBUSINESS PAGE: Facebook.com/ForwardProgressLINKEDIN: LinkedIn.com/in/DeanDeLisle

www.ForwardProgress.NET

Lean Social How to Pick the Right Social Media for your Business - Forward Progress - Dean DeLisle - 2015 -Social Jack

Social Media

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social networking

social selling

fwdprogressinc network

fwdprogressinc network

social network skills

online social engagement

large cluster