Lean Product Design: A Primer

#TheLeanBrand @JeremiahGardner

LEAN PRODUCT DESIGN

t#TheLeanBrand @JeremiahGardner

STARTUP SUCCESS SPECTRUM

t#TheLeanBrand @JeremiahGardner

TYPICAL STARTUP

t#TheLeanBrand @JeremiahGardner

“A ‘STARTUP’ IS A COMPANY THAT IS CONFUSED ABOUT - 1. WHAT ITS PRODUCT IS. 2. WHO ITS CUSTOMERS ARE. 3. HOW TO MAKE MONEY.”

~ Cuddly Bear (AKA Dave McClure)

t#TheLeanBrand @JeremiahGardner

TODAY, THE ONLY WAY TO WIN IS LEARN FASTER THAN ANYONE ELSE.

t#TheLeanBrand @JeremiahGardner

HYPOTHESIS–DRIVENDEVELOPMENT

t#TheLeanBrand @JeremiahGardner

BRANDING LEADS THE WAY EXISTING MARKET PROBLEM WELL UNDERSTOOD INNOVATION IMPROVES DIFFERENTIATION INCREMENTAL CHANGE

PRODUCT LEADS THE WAY UNKNOWN / NEW MARKET

PROBLEM NOT WELL UNDERSTOOD INNOVATION IS DRAMATIC

RADICAL CHANGE

INN

OVA

TIO

N S

PEC

TRU

M

WHERE ARE YOU?

t#TheLeanBrand @JeremiahGardner

VALUE STREAM MATRIXDISCOVER, TRACK, AND ITERATE YOUR VALUE STREAM

ORGANIZATION: PERSONA SEGMENT: DATE:

AWAREINTRIGUEDTRUSTINGCONVINCEDHOPEFULSATISFIEDPASSIONATE

ACQUISITIONFUNNELCONVERSIONMVPGROWTH ENGINE

Result:

Organization Action Audience Action

Result:

Result:

Organization Action Audience Action

Result:

Result:

Organization Action Audience Action

Result:

Result:

Organization Action Audience Action

Result:

Result:

Organization Action Audience Action

Result:

Result:

Organization Action Audience Action

Result:

Result:

Organization Action Audience Action

Result:

Version 1.0 | Copyright © 2014 Moves The Needle| All Rights Reserved | www.MovesTheNeedle.comFrom The Lean Brand | LeanBrandBook.com | #TheLeanBrand

Brant Cooper & Jeremiah GardnerDESIGNED BY:

THE VALUE STREAM

t#TheLeanBrand @JeremiahGardner

What don’t you know?

Which unknown is most critical?

t#TheLeanBrand @JeremiahGardner

WHAT CAN WE BUILD TODAYTO START LEARNING?

t#TheLeanBrand @JeremiahGardner

t#TheLeanBrand @JeremiahGardner

WORKSHOPS | EVENTS | SPEAKING

EXPERIMENT

t#TheLeanBrand @JeremiahGardner

EXPERIMENT IDEASConcierge MVB

Crowdfunding

Imposter Judo

Analog

Dry-Wallet

Mock-Ups

Interviews

Social Interaction

Email Campaign

Smoke Test

WORKSHOPS | EVENTS | SPEAKING

TARGET METRIC

If we do X, Y% of people will behave in way Z.

WORKSHOPS | EVENTS | SPEAKING

CUSTOMER BEHAVIOR

t#TheLeanBrand @JeremiahGardner

t#TheLeanBrand @JeremiahGardner

INNOVATION =

t#TheLeanBrand @JeremiahGardner

http://leanbrandbook.com

FREE ARTWORK, CASE STUDIES, FREE CHAPTER

GOODBYE, OLD-SCHOOL BRANDING.

HELLO, INNOVATION#TheLeanBrand @JeremiahGardner