Lean Model Generation @StratCamp MEEt #2 Maxime Pico Startup guide and STARTUP42 Managing Director [email protected] — @maximepico
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Lean Model Generation@StratCamp MEEt #2
Maxime Pico
Startup guide and STARTUP42 Managing [email protected] — @maximepico
2
why lean startup?
Lean Startup is different for two key reasons:1. it was conceived by engineers2. it customer driven and more adapted to
bootstrapping
who used it?
5
what is lean startup?
IDEA
BUILD
PRODUCTDATA
LEARN
MEASURE
6
how to measure?
7
what is a MVP?
Features
UX/UI
Marketing
Pricing
Branding
8
what is a MVP?
Features
UX/UI
Marketing
Pricing
Branding
9
what is a MVP?
Features
UX/UI
Marketing
Pricing
BrandingDON’T Build a “prototype” or a “beta” with
80% of all the imagined features
10
what is a MVP?
Features
UX/UI
Marketing
Pricing
Branding
11
what is a MVP?
Features
UX/UI
Marketing
Pricing
BrandingDO Build a minimal version of your
“experience” that provides the core value you intended to provide
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what is a MVP?
13
wait, what is a startup?
« A startup is an organisation formed to search for a repeatable and scalable
business model »— Steve Blank
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everything is an hypothesis
You are in “search” mode, everything is an hypothesis for you to prove
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know how money flows
The first step is to know how money flows in your company by drawing it
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value proposition
Value proposition is not about your ideaEmpathy is the key
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value proposition
Value proposition is about the problem or “wants” you’re answering with your
product
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value proposition
Which Pains are you solving and what Gains are you creating?
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value proposition
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value proposition
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product/market fit
when the value proposition you hypothesised for your customer segment turns out to be true
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product/market fit
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customer segment
what jobs are you solving?
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customer segment
define your archetypesand go back to your value prop to check if it works
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distribution channels
how does your product get from your company to your customer?
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customer relationship
how do you get, keep and grow your customer base?
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customer relationship
Get Keep Grow
CAC LTV<?
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revenue models
how does your company make money?
stream + pricing
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revenue stream
the strategy a company uses to generate cash from each customer
segment
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pricing
the tactics you use to set the price in each customer segment
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partners
a partner needs you as much as you need them!
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key ressources
what are the most important assets required to make your business model
work?
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key activities
what are the most important things you need to do to make your business
model work?
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costs
what are the variable and fixed costs generated by this business model and
what generates the most cost?
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GET OUT OF THE BUILDING
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MEASURE
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FIND A GOOD PROBLEM
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FIND A GOOD PROBLEM
ressources
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mooc
udacity: How to Build a Startup?
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