Lean Media: Running Lean Programs For Multiple Media Brands, Kimberly Hicks, Viacom

LeanMedia

RunningLeanProgramsForMul3pleMediaBrands

KIMBERLYHICKSVICEPRESIDENTUSERPLATFORMPRODUCTS

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“There’snochancethattheiPhoneisgoingtogetanysignificantmarketshare.Nochance.”~SteveBallmer,MicrosoBCEO

“It’saliDlebitlike,istheAlbanianarmygoingtotakeovertheworld?Idon’tthinkso.”

~JeffBewkes,TimeWarnerCEO,2010

DesignThinking

LeanUX

CentralProducts

BrandProducts

Engineering

CONTENT PLATFORM CONTENT MANAGEMENT, PRODUCER TOOLS, DISTRIBUTION

USER PLATFORM AUTH, IDENTITY, PERSONALIZATION

VIDEO & MONETIZATION PLATFORM VIDEO PLAYERS, SERVICES, ANALYTICS, 3RD PARTY AD TECH

APP PLATFORMSGLOBAL APP PLATFORM, EMERGING PLATFORMS

GRO

WTH

PR

OD

UC

T A

NA

LYTC

S, S

EO /

ASO

DES

IGN

U

X, V

ISU

AL

DES

IGN

Mul3plaGormProduct

ProductManager ProductManager

VPProduct

AUTHENTICATION IDENTITY&PERSONALIZATION

Minsk NewYork Warsaw

VPEngineering

ReleaseManager

SeniorProductManager(Open)

AgileCoach

NewYork Warsaw

SystemOwner SystemOwner

UserPlaGormTeam

AgileAssessment

CentralProducts

BrandProducts

Engineering

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