2 Years Idealabs #StopTalkingStartBuilding
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
2 Years Idealabs #StopTalkingStartBuilding
I’m Cedric, I’m the marketing guy at idealabs. These are the first 2 years of idealabs through my eyes (actually my iphone)
I wish I had a Real (not a 3D Printed) Google Glass last year. Maybe next year my presentation will be: idealabs 2015 #throughglass
Back to me. Let’s start my idealabs journey from the very beginning
Preparing a presentation for my first job interview at idealabs.
Job Opening: Digital Marketer
I GOT THE JOB. HOORAY!From now I was working for the first startup accelerator in Belgium
Hold on a sec! Let’s dive in to this awesome book
philosophy MVP Minimum set of features Learn from early adopters Avoid building a product nobody wants Learn from testing
eric ries the lean startup movement
philosophy what we believe in
no technical development
3 min videoCTA for listvalidated assumptions
OUR DREAM STARTED 2 YEARS AGO
Let’s fill this space with startups!
idealabs from inside
With this rooftopIdealabs from outside.
Idealabs from outside. with this AMAZING rooftop
The entrepreneurial journey
What we do?
Accelerate & Mentor
Grow & internationalization
Let’s try a few things
I need the right skill set
Inspire
Engage
Educate
I’m interested in entrepreneurship
I am guided as an entrepreneur
My company is growing
CAMPUSWhat?Series of practical workshops for entrepreneurs, students, intrapreneurs: Marketing, sales, PR, business plan, investors, pitching, international entrepreneurship,...
Gateway to idealabs. A place where we mix coffee with digital. Ideal meetup place for entrepreneurs, investors, students, creative people Networking for young professionals, inspiring moments with top entrepreneurs, pitching events, open office, open coffee, meetups
COFFEELABS + COWORKINGWhat?
EVENTSFlagship events of idealabs. Gathering the whole entrepreneurial community Startup Weekend, Internet of things bootcamp, entrepreneurial week, summer of creativity, learning labs for schools, 1 evolv weekend
What?
Accelerator
What we did? 2012 - 2013
Investment stage #1: Idealabs Accelerator
idea businessselection
procedureprogramkick-off
demoday follow-up
investmentsupport
for growthMONTH
1MONTH
2MONTH
3
seed funding office spacecentral services
mentoring education product and IT lab
MONTHS6-9
Example: Beatswitch
1. Idealabs accelerator (17K)
2 Founders
2.MVP launch
10K Visitors
3.First Customer
4.Angel round 250KANGEL
START
3 MONTHS
5 MONTHS
7 MONTHS
2 Founders6 Team Members
Example: Octopin
1. Idealabs accelerator (17K)
1 Founder
2.MVP launch
3.First Customers
4.Angel round 50KIMINDS
START
3 MONTHS
5 MONTHS
6 MONTHS
KLM Test client
KLM, HEINZ, DIESEL
5.Angel round 200KANGEL1,5 YEAR
DUVAL UNION
Telenet Idealabs
Where are we now?
INSPIRING, EDUCATING AND ACCELERATING ENTREPRENEURS.TURNING IDEAS INTO GROWTH COMPANIES
INSPIRE!OPEN COFFEE
MATCHMAKING EVENTS OPEN PITCH NIGHTS
STARTUP EVENTS
EDUCATE12 COURSE LEAN STARTUP CAMPUS
GO FROM IDEA TO STARTUP! LEARNING BY DOING
SHARING OF BEST PRACTICES CURATED CONTENT
ACCELERATETELENET IDEALABS:
FIRST VERTICAL ACCELERATOR FROM IDEA TO WORKING
PRODUCT AND SALES4 MONTHS: SHAPE BUILD LAUNCH
4-8 MONTHS: GROW! GROW! GROW!
VIDEO/ DIGITAL HOME
E-COMMERCE SMART CITIES
SECURITYADVERTISING SOCIAL INNOVATION
MEDIA ENTERTAINMENT
M2M/ INTERNET OF THINGS
NETWORK & SYSTEMS
INDUSTRIAL BIG DATA
APPS & GAMES
32FROM
COUNTRIES
450WE RECEIVED
APPLICATIONS
ON MAY 15 WE OPENED OUR
CALL FOR STARTUPS
APPLICATIONS
TOP 5SKILLS & MARKETS
SELECTING THE BEST TEAMS
SELECTING THE BEST TEAMSQUALITY OF THE TEAM QUALITY OF THE OFFERED SOLUTION VALUE OF THE PROBLEM AND MARKET FIT WITH THE TELENET IDEALABS PROGRAM
JURY: IDEALABS TEAM CTO / CIO / CSR TELENET PSYCHOLOGIST INVESTOR ENTREPRENEURS
450251510
10’ PITCH 5’ Q&A
15’ PITCH 5’ Q&A
HOMEWORK
INTRODUCING THE FINAL 10EACH TEAM RECEIVES €25K FUNDING AND MENTORING
GECKOMATICSAutomated street imaging.
SCRIPTBOOKForecasting box-office success of films by data mining screenplays.
APPRENTUSA marketplace that helps people to find private teachers nearby.
CAMPRA peer to peer platform to find exciting camping locations.
SALESFLAREOne easy sales tool for your sales team.
HOPLRA platform that enables neighborhoods to organize everyday life.
GET ON AIRCombines live videos into one stream to show whats happening in the world.
PITH LIThe yellow marker for the digital age.
DOTTwitter meets Yelp meets Google Maps.
INTUOImproving and commercializing product support pages for businesses.
GECKOMATICS
Apprentus is a marketplace that helps people find private teachers based on location.
AN AMAZING ENTREPRENEURIAL JOURNEY STARTS NOW!
There was a workshop at idealabs
KEY QUESTION 1: DO I HAVE A PROBLEM WORTH SOLVING AND
IF SO, HOW CAN I VALIDATE / REFINE MY IDEA TO PROVIDE A SOLUTION TO THAT PROBLEM
THIS IS YOUR GUIDE!
WATCH OUT, IT DOESN’T ANSWER ALL OF YOUR QUESTIONS!
IDEATION & CUSTOMER JOURNEY
CUSTOMER DEVELOPMENT 101
KEY QUESTIONS?? IS IT SOMETHING CUSTOMERS WANT? WILL THEY PAY FOR IT? IF NOT, WHO WILL? CAN THE PROBLEM BE SOLVED? WHAT IS YOUR VALUE PROPOSITION? WHAT IS THE PROBLEM SOLUTION FIT
KEY OUTPUT X # OF INTERVIEWS X # OF PERSONAS MINIMAL VIABLE PITCH FILLED IN LEAN CANVAS
KEY QUESTION 2: HAVE I BUILT SOMETHING PEOPLE WANT? WILL CUSTOMERS USE MY SOLUTION?
KEY OUTPUT MARKET TYPE & SIZE CUSTOMERS KEY COMPETITORS REVISED LEAN CANVAS
KEY QUESTION 3: IS MY PROPOSED SOLUTION A VIABLE
BUSINESS?
BIZ MODEL TESTING - ALL FANCY ON WHITEBOARDS
BIZ MODEL TESTING - CLUELESS IN REAL LIFE!
AGAIN THIS IS YOUR GUIDE!
SET OF SUB QUESTIONS: WHAT IS MY PRICING STRATEGY? WHAT ARE MY COSTS? WHAT IS MY REVENUE MODEL?
KEY OUTPUT IN THEORY BASIC REVENUE MODEL AND PRICING STRATEGY BREAK EVEN POINTKEY OUTPUT IN PRACTICE WE HAVE NO CLUE
KEY QUESTION 4: WHAT DOES MY MVP LOOK LIKE AND WHAT
FEATURES DO I BUILD?
REMINDER!
STARTUPS HAVE IDEAS !BUILD IT !PROMOTE IT !CUSTOMERS DON’T BUY IT !THE STARTUP DIES ! 1
12345
GOAL
GOAL?
RISK?THE BIGGEST RISK OF A STARTUP?WASTING YOUR TALENT & OPPORTUNITY BY BUILDING THE WRONG THING CLOSE TO THE RIGHT THING
PROBLEM?
KEVIN SYSTROM (INSTAGRAM)THE HARD PART IS FINDING THE PROBLEM TO SOLVE
MVPS IN PRACTICE?
WHAT IS AN MVP, REALLY?AN MVP IS THE SMALLEST THING YOU CAN BUILD THAT TESTS YOUR BUSINESSNO!AN MVP IS AN EXPERIMENT THAT TESTS A CRITICAL, FALSIFIABLE HYPOTHESIS OF YOUR BUSINESS
EXPLORATION‚I WANT TO START A FINE MARBLE SCULPTURE MARKETPLACE’
IDEA AND PRODUCT SPOTTING
NETWORKSPRODUCT
HUNTBETALIST
READ ABOUT COMPETITORS,
OPEN FEEDBACK PLATFORM
BASIC PROTOTYPE
OR APP
MOCKUPS & PRESENTATI
ONS
A LANDING
PAGE
EXPLAINERS VIDEOS
INSTEAD OF CREATING A PROMOTIONAL VIDEO, TRY TO SHOW YOUR PRODUCT IN ACTION. EVEN IF IT IS NOT BUILT YET!
DROPBOX INCREASED
BETA WAITING LIST FROM 5,000 TO
75,000
10,000 PRE-ORDERS =
$1,5 M IN THE FIRST 48 HRS
PAPER PROTOTYPING
WIREFRAMING
SLIDE.LI
TEST SCREENS
SET OF SUB QUESTIONS: WHICH FEATURES ARE REQUIRED TO BUILD MY MVP? WHAT IS THE USER EXPERIENCE? WHAT IS THE USER INTERFACE?
KEY QUESTION 5: DO CUSTOMERS LIKE THE FIRST VERSION OF MY PRODUCT? DO THEY WANT TO
SEE/FIND OUT MORE?
STEP 1: BUILD A LOW FIDELITY MVP AND TEST WITH CUSTOMERS
CONCEPT WEBSITE
LANDING PAGE
KEY OUTPUT X # OF EMAIL ADRS X # OF INTERVIEWS QUANTATIVE AND QUALITATIVE DATA
SEMI WORKING PROTOTYPE
KEY OUTPUT X # OF USER TESTINGS CUSTOMER DATA/FEEDBACK DEFINE YOUR FINAL MVP
WAIT A SEC!
SUDDENLY IN SAN FRANCISCO
SUDDENLY IN SAN FRANCISCO
NEVER FORGET: ALWAYS BE TESTING YOUR ASSUMPTIONS!
THEN THESE GUYS CAME IN…
GO HOME AND BUILD THE DAMN THING & THEN WE’LL INVEST!
STEP 2: BUILD A HIGH FIDELITY FIDELITY MVP AND TEST WITH
CUSTOMERS
PRODUCT READY FOR BETA LAUNCH
TESTING A LAST TIME BEFORE BETA LAUNCH
KEY QUESTION 6: IS MY PRODUCT READY FOR LAUNCH?
NEVER TRUST APPLE!
SUDDENLY WE WERE BACK HERE
THEN THESE GUYS WEREN’T INTERESTED ANYMORE
KEY QUESTION 6: IS MY BRAND READY FOR LAUNCH?
KEY OUTPUT 3: COMPANY POSITIONING. GET YOUR BRAND
READY TO LAUNCH!
KEY OUTPUT OF THIS TALK WE NEVER CREATED A LEGAL COMPANY STRUCTURE WE NEVER INVESTED MONEY IN OUR PRODUCT (ONLY TRAVEL COSTS) WE GOT TO SAN FRANCISCO WITHOUT A WORKING PRODUCT
KEY OUTPUT OF THIS TALK BY TALKING TO CUSTOMERS, TESTING YOUR ASSUMPTIONS AND ITERATING ON FEEDBACK, YOU GET REALLY FAR
Related Documents
