Mike Kuniavsky Solid State Startups Hacker Dojo January 31, 2012 Lean hardware startups elements of a ubiquitous computing innovation ecosystem
Lean hardware startups: elements of a ubiquitous computing innovation ecosystem
Oct 18, 2014
(Look at slide notes for full transcript)
How can digital hardware startups be more like Github and less like General Motors?
The pieces that fell together to create the ecosystem of tools and business models that lead to the creation of Eric Ries' Lean Startup model for online products are now falling into place in the hardware sector. We're about to see an explosion of hardware startups based on the same ideas. Technological, social and financial changes are coming together to allow entrepreneurs to rapidly iterate new digital devices focused on customer needs. These core elements create a new way to conceptualize the development of digital hardware products. This talk will examine the components that are creating this change and suggest some directions we can expect things to go, and how we can take advantage of it.
How can digital hardware startups be more like Github and less like General Motors?
The pieces that fell together to create the ecosystem of tools and business models that lead to the creation of Eric Ries' Lean Startup model for online products are now falling into place in the hardware sector. We're about to see an explosion of hardware startups based on the same ideas. Technological, social and financial changes are coming together to allow entrepreneurs to rapidly iterate new digital devices focused on customer needs. These core elements create a new way to conceptualize the development of digital hardware products. This talk will examine the components that are creating this change and suggest some directions we can expect things to go, and how we can take advantage of it.
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Transcript
Mike KuniavskySolid State Startups
Hacker DojoJanuary 31, 2012
Lean hardware startupselements of a ubiquitous computing innovation ecosystem
Hardware startup challenges*
* Traditional
High initial investment
Atoms!
ATOMS!
Feast and famine
“Not capital efficient”
VS
“Not capital efficient”
Lean hardware startups
ubiquitous computing innovation ecosystem
Object Oriented Hardware
Low Volume Assembly and Manufacturing
Anchors in the Cloud
Social Design Collaboration Tools
The Arduino
Low Volume Sales Channels
Blank’s Customer discovery
Object oriented hardware
Object oriented hardware
Object oriented hardware
Object oriented hardware
OBJECT ORIENTED HARDWARE
LOW Volume MANUFACTURING and Assembly
LOW Volume MANUFACTURING and Assembly
LOW Volume MANUFACTURING and Assembly
LOW Volume MANUFACTURING and Assembly
LOW Volume MANUFACTURING and Assembly
LOW Volume MANUFACTURING and Assembly
LOW Volume MANUFACTURING and Assembly
Anchors in the cloud
Anchors in the cloud
Social design collaboration tools
Social design collaboration tools
The arduino
The Arduino
The arduino
The arduino
Low volume sales channels
Low volume sales channels
Low volume channels
Lean hardware startups
ubiquitous computing innovation ecosystem
Free (or cheap) and Open– The Arduino– Low Volume Manufacturing and Assembly
Agile– Object Oriented Hardware– Social Design Collaboration Tools– Anchors in the Cloud
Rapid customer feedback– Anchors in the Cloud– Low Volume Sales Channels, especially Kickstarter
CONCLUSION
Mike [email protected]
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