Session 10
LeadTeam start-up: step 9 Key activities and Key partners
Jun 29, 2015
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Transcript
Session 10
Subtitle subtitle
2
Developing BM
New Business Model
3
Universities
University Students
Advertisers
All-in-one Platform
Efficient information exchange
User-friendly
Information data-base
for Advertisers
Integration with
University -
Synergies
Free for Students
Customer Segments
Channels
Customer Relationships
Integration with
App Store
University Website
Web
Online Support
Social Network and
Blog
Value Proposition
Facebook App
Revenue Streams
Advertising
University fee
Premium Version
Key Resources
Key ActivitiesKey Partners
Marketing
I.T.
Users Database/ Network
H.R. Platform
Facebook App
Social NetworksFacebook
I.T.H.R.
Marketing
Cost Structure
4
Free Version - essential
Scheduling and CalendarFile sharing Cloud
Task AllocationChat with easy tracking
Reminders
Premium Version - essential
Integrating with Universities (?)
Templates planningReferences OrganizerResearch Organizer
Upload directly assignmentAssignment Description
Evaluation metricsFind team (list of students, who has, who hasn’t team – contact)
Class Page (contact former students)
To resolve problem of not understanding what the teacher
wants
Trying to tackle issues such as:
people not being available to respond,
involvement at different levels…
New Hypothesis
5
Subtitle subtitle
6
Key Activities
Value Chain Model
7
Start-up Infrastructure (quality service ensurance follow-up)
HR Management
Financial & Accounting (outsourced)
Informatic Services (database, storage capacity)
Customer Development
University network expansion
Marketing
Social networks E-WOMFairs
Sales & Distribution
Facebook AppWebsiteApp Store
R&D & Support
Software Development
Margin
Main activities
Supp
ort a
ctivi
ties
Update Process
8
Marketing
Top Manageme
nt
R&D
Update request
Top Management
Approval
Yes
Market Research &
Benchmarking
No
Request for proposal and requirements
Prototyping / corrections
M & TM Approval
No
Yes
Prototype test
Beta Version test
LaunchGood feedback?
Beta Version development
Good feedback?
Yes
No
Final development
s
Yes
No
No
Support Clients - Students
9
Marketing
R&D
Reads complaint on any Channel
Receives complaint
through the platform
“Complaints” link
Receives complaint
from Marketing
Comment promptly
about status
Is the platform
’s problem
?Yes
No
Reply with e-mail with standard
explanation CC. Marketing
Evaluate situation
Emergency
maintenance?
No
Fix it - priority Test
Yes
Shut down in the off pick
Send message apologizing – damage
control
Team member selection
10
Human Resources & Quality
Top Manageme
nt or involved
dpt
New position available
Applicants Sourcing
Primary requirements
filter
Rank applicants
according to the profile
Conduct Interviews
Assessment center
Contract signature
Compare and rank finalists
Final decision
Yes
No
Boss Interview
Communicate to the
candidate the decision
Acceptance?
Subtitle subtitle
11
Key Resources
Organizational Chart
12
Top Management
Marketing & Sales1 person
R & D3 people
1 supervisor, 1 university IT, 1 student IT
HR & Quality1 person
Main Functions
13
Top management
Marketing & Sales
R&D H&R Management
• Supervise F&A functions (budget)
• Develop goals, strategic plans, company policies
• Make strategic decisions
• Develop Social networks presence
• Foster customer relationship + Find new customers, expand network
• Drive market research and benchmarking
• Feedback to top managers
• Software development according to new IT trends and customer requests
• Manage informatic system database
• Solve informatic platform problems
• Ensure quality service
• Define, mentor intergroups work
• Identify legal issues
• Design reward systems
13
Job Specification
14 14
50% of relevant customers’ feedback is reflected in the platform, 70% of complaints are fixed in the same day of their entrance, Downtime in Proportion to Operating Time is less then 5%, Planned Maintenance in proportion to Emergency is less than 5%.Assignment plan, dividing activities by the two subordinates (one for Universities and other for University Students), define their targets, evaluate and provide feedback. Keep team motivated and engaged!
R&D Director
Read feedback sent by Marketing&Sales or subordinates, design upgrades accordingly and manage platform. Manage problems (example, upgrade which launch crashed the platform). Hold weekly meetings with top management to report progress. Is responsible for support and maintenance of the most important Universities.
Quality and Compliance Report. R&D processes and guidelines (developed by himself).
Define processes and actions plans (example, when Emergency Maintenance is needed), taking into account previous learnings. Allocate average time and quantitative metrics to each process. Budget Development for R&D department.
Job Specification
15 15
500% yearly increase in the number of users. Launch new campaigns in less than 15 days. Develop 3 platforms updates per year. Increase revenues by 200% per year.
Boost product and corporate image, keep the marketing team motivated and the level of satisfaction among users and customers high, understanding current and potential customers, managing the customer journey (customer relationship management), developing the marketing strategy and plan. Management of the marketing mix. Managing agencies
Marketing Director
Prepare sales forecasts, meet sales targets, prepare and launch campaigns, allocate task and control the team, manage the marketing budget, test prototypes, do market research, measuring success, ensuring timely delivery, developing guidelines, making customer focused decisions
Uses the Social Media Strategy Template created by the Digital Marketing Association and follows the Intel Social Media Guidelines.
Subtitle subtitle
16
Key Partners
Potential Key Partners
17
˃Quickly log in with Facebook account (Access to customers).
˃FbStart is a new program from Facebook that offers a package of free tools and services to help your mobile startup.
˃ Hosting and servers service.
˃Parse is a service focused on support you creating engaging apps on any platform. They take care of data saving, social networks, analytics and push notifications.
18
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