LeadSquared Overview for Education

DRIVE MORE ENROLLMENTS with LeadSquared

Used and loved by 100+ education businesses

"LeadSquared was instrumental in helping us address all our major customer acquisition challenges by organizing lead capture, lead nurturing and marketing automation. With real time reporting we can track all our marketing metrics and analyse the business performance. We are happy to be active users of LeadSquared."

Deepak Lamba President, TIMESPRO

Capture leads seamlessly from every source And identify the sources that work best for you

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Increase your web leads with website widgets

Create Topbars in minutes without any IT Support

Embed forms on your website

Use LeadSquared form builder to create your customized form quickly

Automatically capture student chat inquiries as leads

Integrate Olark and Zopim chat with LeadSquared and capture inquiries as leads

Reduce your cost per lead with responsive landing pages

Edit the content and publish pages instantly on Google Adwords, Facebook and LinkedIn

Capture student phone inquires as leads

Integrate LeadSquared with cloud telephony/IVR number/virtual number

New lead captured!

Name Rohit Garg Source Inbound Phone call Lead Score +45 Email [email protected]

View social profile

Capture walk-in inquiries/import leads manually

Manually import the leads or use Excel directly to import

Capture leads from third-party websites like

Install connector to import leads directly to LeadSquared

Reduce the response time with

Send relevant and quick responses to the ones who just enquired

Automatic Lead Distribution

Automatically assign student leads across various centers or counsellors depending on rules you set based on demographics,

course or batch

Automatic Notification

Send automatic response to new student enquiry and also send a notification to

counsellor about the new enquiry

2

Send relevant response to right people at the right time

Bangalore Campus

Chennai Campus

Hyderabad Campus

Delhi Campus

Gurgaon Campus

South Zone

North Zone

Automate lead distribution

Adwords Phone calls Shiksha Walk-ins Facebook

145 leads

119 leads

262 leads

86 leads

134 leads

Know the sources driving leads for you

“LeadSquared helped us tremendously as far as targeted advertising is concerned. We have created over 30 landing pages and are really happy with the templates.

Our conversions increased by 50%!”

Ankush Bhandari Product Manager, IMS Proschool

Manage all your leads in one place

Page 1 of 120

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Identify the students more likely to enroll with lead scoring

Page 1 of 120

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Track their behaviour and activities with LeadSquared

Maanas K Location: Hyderabad, AP Lead Score: 45 Phone number: 899878876 Email: [email protected] Lead Stage: Warm

Spent 10 minutes on your website

Viewed landing page “Courses” and spent 5 minutes

Called on landline and enquired about the courses

Email sent with a subject “Thank you for calling”

SMS sent to remind about the demo class

+5

+10

+8

+2

+2

Tue, 10 am

Tue, 10:10 am

Wed, 2 pm

Wed, 3 pm

Wed, 3 pm

5

Organize and segment leads with score, behavior and activity

HOT LEADS 25 leads

WARM LEADS

76 leads

COLD LEADS

98 leads

INQUIRIES

88 leads

TOTAL LEADS: 287

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Follow up with high lead score and active leads

Maanas K Location: Hyderabad, AP Lead Score: 45 Phone number: 899878876 Email: [email protected] Lead Stage: Warm

Subject: Maanas, thanks for calling Hi Maanas, Thank you for calling us. Can we schedule a demo class for you tomorrow at 11 am? Please let us know if that works for you. Thanks, Prashant, Counsellor, XYZ College of Engineering.

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Setup tasks and reminders

Maanas K Location: Hyderabad, AP Lead Score: 45 Phone number: 899878876 Email: [email protected] Lead Stage: Warm

1 task pending

Follow up with Maanas on Wednesday, 9th April at 11 am

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“LeadSquared has to be the simplest lead management solution out there. It identifies the most important leads for my counselling team to follow up – big incentive for my team to use

it. My team just loves this product.”

Suneet Sigh Kochar CEO, Fateh Education

Nurture leads with Email and SMS campaigns to create interest

HOT LEADS 25 leads

WARM LEADS

76 leads

COLD LEADS

98 leads

INQUIRIES

88 leads

Free demo class email campaign

Last year’s scores email campaign

Free course papers email campaign

Welcome and thank you email campaign

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Connect with your leads promptly

John submits "Crash course inquiry form" on your website

He gets an automated "thank you email & SMS" with Crash Course details

Your sales staff gets a "new lead" alert

10

And periodically

John gets a “Crash Course video” demonstrating the value of the course

He gets an email with testimonials of last batch’s high scoring students

He gets a “discount offer” for the course

DAY 3

DAY 4

DAY 7

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Send Automated Offers Based on Lead Behaviour

Adam gets a “video link email” after filling up a form on video page

Sam gets a “demo class invitation“ after watching the “demo class video”

Sonia gets a “discount offer” on viewing “course fee page” for 10 minutes

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Find out the engagement index of your leads

Engaged

Disengaged

67% Engaged

MBA Training Program Email

Day 2 Auto-responder

English Diploma Course Email

Engineering Certification Course

Email

Discount Email

14.4% 14%

6%

12%

5%

26.5%

38.5%

48.7%

17.8%

22.3%

Open Rate

Click Rate

Analyze your Email/SMS campaigns and Autoresponders

“Managing a high volume of leads & nurturing them all at once was a nightmare before. Now I can systematically handle my leads.”

Naman Jain Joint Secretary, Roorkee Engineering & Management Technology Institute

Facts you can know about your business

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Measure Revenue by Lead Source

Rs 23.4 k

Rs 11.9 k

Rs 21.2 k

Rs 8.6 k

Rs 25.4 k

Adwords Facebook Inbound Enquiries Website Social Media

by Geography

Rs 12.4 k

Rs 11.9 k

Rs 28.2 k

Rs 3.6 k

Rs 15.4 k

Gurgaon campus Delhi campus Kolkata campus Bangalore campus Chennai campus

Rs 13.4 k

Rs 8.9 k

Rs 21.2 k

Rs 8.6 k

Rs 25.4 k

Adam Amit George Gunjan Tanushree

by Counsellor

“Knowing how many website clicks we have got and which specific keywords were used to reach our website, have certainly helped our marketing team. With in-depth landing page reports,

we have been able to identify the top-performing landing pages. Pretty effective overall.”

Ritu Khanna Director, Sehwag International School

Lead insights in your pocket

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App marketplace

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Used and loved by 100+ education businesses

“Most sales force automation software treat a contact and sales opportunity as two different items. Which makes them ideal for B2B selling situations. Whereas, LeadSquared treats every

contact as a sales lead making it a perfect tool for B2C selling.”

Amit Goyal Director, Institute of Banking and Finance

Get in touch

sales @ leadsquared.com +1.732.375.1161 (US)

+91.90191.72733 (India)

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