TIME ON MARKETO TECH MARKETO: Innovation suffers without a partner to drive people & process 6 MONTHS 0 MONTHS 3 MONTHS 9 MONTHS 1 YEAR PHASE 1 - Implementaon PHASE 2 - Opmizaon PEOPLE PROCESS TECH LEADMD + MARKETO: Accomplish more, in less time. 6 MONTHS ON MARKETO WHEN USING TECH ONLY, USERS SHOW A 20-25% CHURN RATE AT THIS POINT PHASE 1 - Accelerated Implementaon PHASE 2 - Opmized Personalizaon Email – Batch Campaigns, Landing Page Creaon, Forms and Progressive Profiling, Basic Segmentaon, Email/Landing Page Templates, CRM/Data Source Integraon, Ad-hoc Campaign, Reporng, Email Deliverability, Opmizaon, Website Visitor Tracking Defined Campaigning & Aribuon Methodology, Mul-Channel Campaign Governance, Campaign Technology Integraon , Mul-Dimension Lead Scoring Methodology,Defined Lead Flow Process, Configured Account Matching and Assignment Rules, Aligned Sales, Qualificaon Methodology, Defined Sales Process, System Enabled Lifecycle, Revenue Cycle Model, Revenue Model Driven Nurture, Deal Cycle Velocity Reporng Markeng User Training & Enablement, Power User Training & Enablement, System Administrator Training & Enablement, Markeng to Qualificaon Team Orchestraon, Markeng to Qualificaon to Sales Team Orchestraon CRM Data Sync, Web Acvity Tracking, Email & Landing Page Templates, Email Campaign Management, Event Campaign Enablement,Lead Capture Enablement, Automated Email Response, Demographic Segmentaon, Engagement Scoring, Basic Nurture Campaigns, Inial Basic Integraon Email – Trigger Campaigns, Basic Nurture Campaigns, Basic Email Personalizaon, Demographic Segmentaon, Engagement Scoring, Events/Webinar Programs, End-to-End Reporng, Insights for Non-Markeng Teams, Social Markeng Integraon, Personalized Landing Pages, Personalized Web Content, Target Account-Based Markeng The reason Clients Churn Isn’t Because of Software. Mul-Team/Region Enablement, Markeng to Business Intelligence Team Orchestraon, Repeatable On-boarding & Training Plan, Staff Augmentaon, Resource Planning, Candidate Veng, On-going Markeng & Sales Training & Cerficaon System Enabled Hand-off from Qualificaon to Sales,System Based Sales, Process Enforcement, Inial Content Planning by Account, Persona or Buying Commiee, Inial Campaign Planning Calendar, Advance Aribuon, Markeng Sourced Pipeline Reporng , Tech Stack Unificaon Personalized Engagement, Target Account Engagement, Campaign Level Reporng, Mul-Channel Campaigning, Advanced Nurture Campaigns, Behavioral Segmentaon, Complex Integraons