Leading with Noble Purpose

Leading with Noble Purpose

Lisa Earle McLeod

Lisa Earle McLeod

Your interactions determine your success or failure. In everything.

Knowledge is not enough

Skills are not enough

Skills are not enough

Agenda• Why purpose drives growth

• Purpose and morale

• Defining your noble purpose

• Shaping your narrative

• The power of storytelling

• The duality of senior leadership

Connection &

Meaning

Workforce CultureComplexity

Workplace Changes

Workforce - Ambivalent 70% disengagement*

*Gallup Research

Complexity

Purpose

Text

• Purpose and value driven organizations outperform the market by 15:1—and outperform comparison companies by 6:1

• Organizations who center their business on improving people’s lives have a growth rate triple that of their competitors.

• Salespeople who strive to make a difference to their customers outsell salespeople who are primarily focused on their own sales goals.

The Business Case

Purpose drives growth

Organizations who center their business on improving people’s lives have a growth rate triple that of their competitors.

Purpose improves morale

People are driven by autonomy, mastery and purpose. It makes work more meaningful.

Purpose drives sales

Salespeople who strive to make a difference to their customers outsell salespeople who are primarily focused on on sales targets and money.

The internal conversation

becomes the external conversation.

What Makes the Top 2% More Successful?

Top 2%10,000 hours observation

One in nine American works in sales

But so do the other eight

Your NSP

• What impact do you have on customers?

• How are you different from your competitors?

• On your best day, what do you love about your job?

Impact on customers

1. 2. 3.

Why you’re different

1. 2. 3.

What gets you excited.*

1. 2. 3.

*about your job

Sample NSP’s• We help people build a better world. (Meridian Systems)

• We make transportation safer, faster, and more reliable. (Graham-White Manufacturing)

• We help small businesses be more successful. (CMIT Solutions)

• We help people create financial success. (Capital G Bank)

• We turn employees into leaders. (getAbstract)

• We unclog the wheels of justice. (Orange County Superior Court)

• We help organize our clients’ information and make it universally accessible and useful (Google)

• We help leaders drive revenue and do work that makes them proud. (McLeod & More, Inc.)

• We bring health and hope into the lives of patients. (Sunovion)

Alignment

Organizational Cost

Profit

People

Products

Process

Promotion

Profit

People

Products

Process

Promotion

Profit

People

Products

Process

Promotion

Profit

People

Products

Process

Promotion

Profit

People

Products

Process

Promotion

Profit

People

Products

Process

Promotion

Profit

People

Products

Process

Promotion

NSP ?

Purpose = Focus

Common signs of purpose erosion

• Internal metrics become more important than external metrics • Silos emerge as groups focus on their specific targets• Internal discussions are always quantitative and rarely qualitative • Managers talk about industry leadership versus customer impact • Beating the competition takes precedence over serving customers

• Products become commoditized• Internal competition increases at the expense of the collective purpose

Where is your internal dialogue?Company- focused

• Internals metrics• Internal objectives and deliverables

•Coaching to the numbers •More quantitative conversations

How will this improve our revenue and profit?

Purpose-inspired

•Consumer impact•Customer/consumer experience

•Coaching to customer outcomes

•Quantitative and qualitative conversations

How will this improve life for our customers?

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ENGAGEMENT

Leadership

Leaders influence

interpretation

The way people interpret information determines

how they react to it.

Context Framing Content

Mindset Matters

Good Performers

Company focusedHave a plan

Think about productsWant to be successful

Like their jobs

The Top 2%SuperstarsCompany AND customer

focusedPlan AND flexible

Think customer first, then product

Create success for everyone Love their jobs!

The real difference between good and greatMastering the mental game

Mindset Matters

Content7%

Mindset93%

MindsetContent

Your Inner Dialogue

Five Superstar Mindsets

1. Embrace “AND”2. Sit with uncertainty3. Think backwards4. Create success5. Show up with LOVE

Sit with uncertainty

Your Brain On Fear

10 Second Game-Changer

BreatheThink

• My agenda AND their agenda

• I have a plan AND I’m flexible

Feel• Ignite positive

emotions 62

10 Second Game-Changer

Check List

Reignite Purpose: Elevating the Narrative

• Internal Language• Marketing• Leadership interactions • Metrics• Concrete examples• Quantitative• Qualitative• Stories

The Business Case

Purpose DrivesCulture

Customer’s voice front & center

Sustains people during times of challenge and change

www.McLeodandMore.com

Consulting - Strategy - Keynotes - Workshops