Leading with Intentionality: Using Core Values to Build Culture and Develop Your Business
Dec 28, 2015
Leading with Intentionality:
Using Core Values to Build Culture and Develop Your Business
Outcomes of this workshop
• Deep understanding of core values
• A process to use
• A plan of action
• Assessment and tweaking
Assumptions:
You chose the bicycle business because you want something in addition to profit.
For great companies* (big and small) profitability is not the end goal, but IS an essential result for achieving the kind of business you want.
You have chosen to attend this workshop because you care about what kind of bike shop(s) you have.
By instilling… You create… Which results in…
• Leadership Style
• Vision
• Strategy
• Innovation
• Tactical Excellence
A Great Company
• Performance(profitable cash-flow for sustainability; solid track record of meeting other objectives)
• Impactindustry, community
• Reputationadmired and respected by others; is thought of as a role-model
• Longevity
http://www.youtube.com/watch?v=qp0HIF3SfI4
Core ValuesCore Values
• Principles that are held inviolate: What we stand for; the principles on which we will operate
• A system of guiding principles and tenets; a philosophy of business and life.
• An extension of the personal core values and beliefs of the leader(s) of the organization: must, then, be authentic!
• Vision
Vision = Purpose + Core Values + Mission
Cla
rity
of O
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izat
iona
l Val
ues
Cla
rity
of O
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izat
iona
l Val
ues
low
highhigh
Clarity of Personal ValuesClarity of Personal Values
low highhigh
6.26
6.12
4.87
4.90
How likely are we to commit to an organization or business?Why?Why?
Personal Core Values
1. Complete the worksheet sections A-D
2. In groups of three, share your personal core values, and what you mean by each.
3. Describe a “defining situation” around one of those core values, and share one or two of your daily actions that support that core value.
4. Identify a few key actions or decisions you make in daily life as a result of your values.
Why is it important to go through this exercise?
Every Butt on a BikeQBP Purpose:
We believe in the transformational power of the BICYCLE as a vehicle for personal, economic and
environmental well-being.
We believe in the transformational power of BUSINESS as a vehicle for economic, social and
national well-being.
And so we seek to get every butt on a bike in order to TRANSFORM THE WORLD for individuals, businesses,
communities, and nations.
Ethical Values
Integrity and TruthWe are open and honest in what
we say and what we do. Our actions match our words.
Engaging PartnershipsWe seek the best outcomes for all
involved. We choose authentic partnership over a purely transactional relationship.
Creating Something SpecialWe are creating something transformational
and amazing for the world and for ourselves. It’s our passion, and it’s fun.
Business Values
Customer CentricWe value and consider our dealers as the
fundamental stakeholder of QBP. We exist to serve them, and when they win, we win.
High PerformanceWe choose high performance as a pillar of our culture. We hire high performers, we mentor
and coach each other to high performance, and we retain and reward our high performers.
Striving to Be BetterOur culture revolves around continuous
learning as both a value and a strategy. We set high standards for ourselves, we celebrate our success and then we set the bar higher.
Examples of Business Values
Customer focus/service
Honor/integrity/honesty
Innovation
Flexibility/nimbleness
Passion for _____
Results-oriented
Continuous learning
Collaboration
Make a contribution
High quality
Environ. Responsibility
Work ethic
Social Responsibility
Responsibility to Employees
Respect for _____
Change______
Core values: Identifying what you want
Group Exercise: Core Values for ___________ Bike Shop Group Exercise: Core Values for ___________ Bike Shop
http://www.youtube.com/watch?v=D7xt0NHdSkg
In your table groups, identify 5 possible core values that your bike shop has/wants.
Once you have core values write a two sentence description.
What results you want to see with each
1.
2.
3.
Expectations of staff: actions/behaviors you want…and what you don’t want
4.
http://www.youtube.com/watch?v=SMFyT2CU9No&feature=related
Core Values and Leadership
What actions will you take as the (a) Leader?
Behavior/actions you personally will change Your specific steps to implement
• How you will communicate expectations• How you will hire• What training you will do• How you will hold individuals accountable• When/how you will assess
http://www.youtube.com/watch?v=YPfNF3k_VQ4
Core Values informs culture…
Measuring and tracking…
Identify: •three aspects of culture that you would like to develop, and
•come up with one or two specific actions you can take to do it.
http://www.youtube.com/watch?v=t04Yn-kKc0A
In yo
ur g
roup
s
questionsdialogueIdeasconfusion to be alleviated…
Open forum:
Outcomes of this workshop
• Deep understanding of core values
• A process to use
• A plan of action
• Assessment and tweaking
Resource List:
Beyond Entrepreneurship, James C. Collins
Building the Awesome Organization, Catlin & Matthews
Great Leadership, Antony Bell
Finding Your True North, George, McLean, Craig
With many thanks to the wisdom of:•Tony Hsieh, Zappos•Simon Sinek, TED conferences•Atlassian Corp.And the vision of YouTube!
Contact info: [email protected]