Leading the 2nd screen revolution - nex tv bogota conference

LEADING THE 2ND SCREEN REVOLUTION

Frederic Arquier

Head of Sales – TV Operators

[email protected]

18 years BtoB experience in entertainment on TV

85+ experts in interactive TV service development

Casual games optimized for TV

HTML5, flash, OpenTV…

UI development on STB, TV & personal screens, from specs to tests

2nd screen enriched TV experiences

smartphones, tablets & PC

For NFL, Sony, Endemol

VISIWARE BACKGROUND

THE YEAR CONNECTED DEVICES OUTNUMBERED HUMANS

2013

DOUBLE REVOLUTION FOR TV

• New media distribution architecture to address

multiplicity of networks & screens

• Opportunities to distribute multimedia over the top of the networks

• Increased competition in the premium content distribution market

MULTISCREEN Challenging the pay TV distribution

« I want TV everywhere »

170 Billion EUR Pay TV revenues ww

DOUBLE REVOLUTION FOR TV

• TV experience redefined with the addition of a

connected, personal dimension

• Opportunities to capture attention of TV viewers on their personal screens

• Emergence of new advertising forms comp(l)eting traditional TV ad market

COMPANION SCREEN Disrupting TV advertising structure

« I use multiple screens at

the same time »

151 Billion EUR TV ad revenues ww

VISIWARE: THE TV EXPERIENCE BOOSTER

The world’s most deployed,

feature-rich 2nd-screen

storytelling solution

Create enriched 2nd screen TV

The most advanced and

elaborated synced

advertising solution

Develop new revenues

RICHEST BACK OFFICE CONTENT

AND CAMPAIGN MANAGER 1 A PUSH BASED SCALABLE

CLOUD DISTRIBUTION 2 2ND SCREEN APPS

AND SERVICES 3

A UNIQUE REAL TIME PUSH PLATFORM

ENRICHING ANY TYPE OF CONTENTS

THE 2ND SCREEN REVOLUTION

1,400 shows

25 leading networks

20 countries

30 M. apps

Let’s take an example! 2010: 2.2 Billion tv viewers

2014: > 1.5 Billion dual screeners ?

Rules of Sports Engagement in 2nd screen Apps

INFORM

SHARE

PLAY

SYNC

All statistics about teams, players, rankings

Facilitated sharing on social networks,

Top tweets, chat rooms per preferred teams

Test your knowledge

Rate the players & the games

Predict what will happen for the championship and in the game

Everything synced in Real Time with the live event progress

All following illustrations are samples from actual 2nd screen experiences empowered by Visiware

Bringing all the medias together INFORM

Visiware solution is pre-

integrated with a number of

leading statistics providers,

including

Embed a profusion of free contents from the web

Exclusive “Road to Brazil”

contents

100 x 1min clips for top players,

teams, locations

Keep the viewers entertained PLAY

Knowledge competition

With trivia about soccer, Brazil, world

cups …

Predict the play

Who will qualify ? Will they score the

penalty ?

Vote & Rate the players

Who’s the best player tonigth? Was

the yellow card diserved?

Vote and compare with others

opinions!

Advanced Points scoring

- Individual leaderboards

- Competition between team fans

- Win prizes !

Leverage & Create Social Buzz

Visiware experience is pre-

integrated with all major

social networks

SHARE

Make use of contents

shared on social networks and opinion leaders

The Application embeds

the concept of favorite teams & team chat rooms

Best practices & suggestions SYNC

Pre-match

In game events

Yellow card for Thiago Silva

Free kick for Colombia

2nd screen echoes suggestions

Goal from Falcao

Colombia dominates without

scoring

Colombia– Brazil : watch the video teaser

Trivia : When was the last time Brazil beat Colombia during FiFa World cup ?

Team compositions

Predict: Which team will win tonight ?

Poll: Is the yellow car deserved?

Tweets reactions

Rate the players

Join the team chatroom

Predict: Will Falcao score this one?

GOAL !

Watch the 10 previous goals from Falcao in the competition…

SEE FOR

YOURSELF! www.espnsync.com

To be continued…

Encouraging tweets

CUSTOMIZABLE APPS LAYOUTS

CUSTOMIZABLE APPS LAYOUTS

CUSTOMIZABLE APPS LAYOUTS

CUSTOMIZABLE APPS LAYOUTS

AND DURING THE AD BREAK… https://vimeo.com/73209837

• No need to control TV signal

• Seamless for the viewer

• Rich ad format

• On any device

• Call to action

• Targetting and scenarios

• Deployment in Progress

UNIQUE AD

SYNCHRONIZATION

TECHNOLOGY

AD SPOT ON ANY

CHANNEL SYNCHRONOUS

2ND SCREEN

RICH MEDIA AD:

ANIMATION,

GAME, COUPON…

MONETIZE IT !

Advertiser

Broadcasters

TV Adspot

Application editor

Back office

+ 2nd screen animation

$$$ $$

AD SPOT ON TV 2ND SCREEN REBOUND

source Redbee/Decypher survey sept 2012

THE NEW GENERATION OF ADVERTISING

Neil Bedwell - Global Head of Digital for

Coca-Cola

“Connecting to consumers through

second and third screens takes

more than just adding a Twitter

feed. “That’s old thinking – the story

is way bigger on the other [second]

screen.”

Scott Kelly | Head of Digital Marketing,

Ford

“…so when they watch our content on

TV…they are simultaneously engaging on

other devices.”

CONCLUSION

Multiscreen is the TV revolution Operators defending their position vs OTT newcomers & broadcasters

Second screen is the AD revolution Opening the admarket to new products & new comers!

Do not miss this opportunity ! Thank you

2 years collaboration on 2nd screen

experience for NFL league

games - Facts - Bios - Tweets - Trivia - Polls - Prediction

games - Chatrooms - Exclusive

contents

ESPN Deportes

The ultimate multisport companion

app - Stats - Bios - Tweets - Trivia - Polls - Prediction

games - Chatrooms - Exclusive

contents

3 years collaboration on 2nd screen

Playalong during live TV

broadcasts - Same

questions as on TV

- Social integration

- Multiplayer contest

- Reward: cast for tv show

Teen beach movie release

(Aug 2013)

- Facts - Bios - Tweets - Trivia - Polls - Voting - Exclusive

contents

Style Pop

- Playing - Tweets - voting - Polls - Choose

show subject

- Promo & coupons

Tour de France 100th

birthday - Live

statistics - Race info - Quizz - Prediction

games - Facts - Videos - Chat

rooms