LeadersInDubai

8/13/2019 LeadersInDubai

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DavidPlouffe

AMarshallofHistoryasPresident

ObamasCampaignManager

ChesterElton

TheDeanofPeople

Appreciation

SteveFarber

RadicalThinkerin

UncompromisingTimes

B

enjaminZander

Outstan

dingConductoranda

MaestroofHighPerformance

ArchbishopDesmondTutu

AnIconofHopeand

PurveyorofPeace

TheHonourableAlGore

A

nAmericantheWorld

NeedstoMeet

JackPerkowski

One

oftheMostSuccessful

EntrepreneursinChina

GaryHamel

TheWorldsReigning

StrategyGuru

KrisGopalakrishnan

FounderofInfosys,OneofIndias

MostSuccessfulBusinesses

A New BeginningDubai International Convention and Exhibition Centre

26 28 October 2009

www.Leadersindubai.com

International Media PartnerHeadline Sponsor Ofcial Hotel Associate Sponsors Headline Media Partner International Newspaper Ofcial Business Publication


2/12

Monday 26 October 2009

Morning Programme

Gary Hamel Reinventing the

DNA of Leadership and the End of

Management

The Al Rouad Round Table

Chester Elton Intensifying

Performance, Retaining Top Talent and

Focusing Teams

Afternoon Programme

Kris Gopalakrishnan Investment andPlanning for the Future

Archbishop Desmond Tutu The Power

of Unity in Business and the Importance

of Goodness

The business world has changed and its time to

start a fresh, with new ways, new strategies, new

insights and new beginnings. Through reection,

we will take the lessons learned and through

foresight, can create a vision for the future.

Leaders in DubaiBusiness Forum,a landmark

event for the Middle East, will rival anything our

team has presented in the past, addressing the

pressing issues unfolding in the region and how

business and government leaders can capitalise

on the new opportunities found in todays

business environment.

A New BeginningThe Leaders team are buzzing with anticipation,

as this years event presents an unrivalled

selection of global leaders, business icons, brilliant

minds and legendary personalities. We are

thrilled to announce such speakers as Archbishop

Desmond Tutu, The Honourable Al Goreand

the world reigning strategy guru, Gary Hamel.

Along with 1500 senior executives, it makes for

an unmatched, open minded discussion on the

future of our world, and the role your business

should play within this new beginning.

N e e d m o r e i n f o r m a t i o n ? C a l l S h e i l a o n + 9 7 1 4 4 0 7 2 5 9 3 o r S h a i k o n + 9 7 1 4 4 0 7 2 6 1 5

In 2009, attendance at conferences will certainly

be curtailed by many businesses but if there is one

event that you should attend this year, it may as

well be the best, most respected, one-of-a-kind

business event in the region, which will no doubt

have a profound effect on your business and give

new direction in a business environment that has

been recently transformed.

I look forward to meeting you in October.

With kind regards,

Lucy Mountain

Project Director

Leaders in Dubai

Tuesday 27 October 2009

Morning Programme

David Plouffe Grass Roots Strategy from a

Presidential Campaign Manager

Jack Perkowski Winners and Losers in

Building Business Abroad

Steve Farber Extreme Leadership for

Accelerated Productivity

Afternoon Programme

Benjamin Zander The Art of Possibility

Gulf Business Panel Debate Can the Gulf

be the Driving Force of the New World?

The Honourable Al Gore Sustainable

Capitalism when a Bailout Wont Sufce

Programme at a GlanceDear Colleague,

Media Partners

Wednesday 28 October 2009

Full Day Masterclass The Radical Leap into Effective Leadership With Steve Farber


3/12

In the creative economy of the 21st century,

initiative, imagination and passionare the keys

to competitive success. The goal: to create

organisations that inspire employees to bring

these critical capabilities to work each day.

The problem: old management practices that

value obedience, diligence and conformancemore highly than enthusiasm, ingenuity, and

resourcefulness. While the pace of technology

has raced forward in recent decades, the

evolution of management has slowed

to a crawl. Yet the challenges that face

organisations today cant be surmounted with

tradition-bound management practices that

have their roots in the 19th century. Whats

needed is a management revolution a radical

rethink about how we lead, structure, and

manage our institutions, both public and private.

Changing the fundamentals of management

wont be easy, but the organisations that win in

this new century will be the ones that succeed

at this challenge that create tomorrows best

management practices today.

In his provocative and practical session, ProfessorHamel will outline . . .

The case for management innovation- why it is

needed now more than ever

The process of management innovation -

the four essential steps that can help your

organisation build a decisive management

advantage

The steps that you can take to get this

management revolution started in your own

organisation

GaryHamelReinventing the DNA of Leadership and theEnd of Management

Management is now seriously out of date it is simply not up to the challenges that lie ahead

and unless we can reinvent management every bit as dramatically as weve reinvented our

products or our operating model, companies are not going to succeed in the years ahead.

Gary Hamel

The Worlds Reigning Strategy Guru

r e g i s t e r @ l e a d e r s i n d u b a i . c o m

About Gary

Gary Hamel is the Worlds Most Inuential

Business Thinker according to a recent

ranking by the Wall Street Journal and named

asthe worlds leading expert on business

strategy by Fortune Magazine. For the lastthree years, he has also led the annual

ranking in Executive Excellence Magazines

most sought after speaker.

Gary has authored numerous best selling

books, most recently theAmazon.com

best business book of the year The Future

of Management.Gary is the most reprinted

author in the history of Harvard Business

Reviewand in addition to his educational

speaking, is a frequent consultant for some

of the worlds largest organisations including

P&G, Nokia, GE, Microsoft and Shell.

In his most recent venture, Gary is leading an

effort to build the rst Management Lab in

the world which will bring together scholars

and progressive businesses on a pioneering

platform to co-create tomorrows best

practices today. The aim of the project

is to radically accelerate the evolution of

management, knowledge and practices.


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Increasing productivityof your top executive

teams is a number one priority in todays

chaotic environment. Workforces are being

trimmed to the bone yet protable growth is

still a key driver in any business so how do you

maintain the balance?

The steps leaders must take to ensure top

talent remains productive in unstable times

respect, communication and recognition

How to reward effectively for free (and it

doesnt take all day) the power of specic,

personal recognition and its effect on passion

in the workplace

Dispelling the illusion that reward can only

come from the very top how you control

your teams work environment everyday,

and how you can directly impact their

performance Employee engagement if you love what you

do and who you do it with, you do it better.

Getting the most out of people

While nancial rewards may not be possible

in the current environment there are simple,

cost effective ways to recognise performance

which result in a more engaged workforce who

instead of worrying about their pay check

will use their creativity to gure out how to make

your organisation better and how to serve your

customers better. In times when businesses

are struggling it is easy to criticise, but great

leaders use that time to praise nd out why.

About ChesterThrough this eye opening presentation,

Chester Elton presents the ndings of over 10

years of research with 200,000+ employees

and managers across many industries

which shows, unequivocally, that there is

direct correlation between leaders who

frequently recognise their employees and the

performance of those teams.

Chester Elton is co-author of the critically

acclaimed The Carrot Principle, The 24 Carrot

Manager and The Invisible Employee which

collectively have been New York Times and

Wall Street Journalbest sellers, translated inover 20 languages, and which have sold

over 1 million copies worldwide. As an expert

on business, motivation and HR, Chester

features regularly in the Wall Street Journal,

Washington Post, Fast Company Magazine,

New York Times, CNN, ABC News, MSNBCand

60 Minutes. Chester is Senior Vice President of

the Carrot Culture division at the O.C. Tanner

Recognition Company, and serves as a

consultant for numerous Fortune 100 Firms such

as KMPG, Wal-Mart and DHL.

The Dean of PeopleAppreciation

ChesterEltonIntensifying Performance,Retaining Top Talent andFocusing Teams KrisGopalakrishnan

Founder of Infosys, One ofIndias Most Successful Businesses

The importance of thinking fastand

continually innovating in times of downturn

to sustain market share and to stay a step

ahead of the rest when the upturn comes

Investing in youth nowto develop a

future talent pool for your organisation

the importance of investing socially in

education to ensure you have the most

capable potential workforce to build your

organisation for the long-term

A at world the benetsto business in

atteningthe world through technology.

How can we beneton a business level

through collaboration now that the

geographical boundaries in business

are disappearing and the speed of

communication has accelerated?

An opportunistic approach to the global

crisis as an international organisation,is it best to sit back and ride the current

wave quietly, or take advantage of ailing

businesses through M & As, buyouts and

cut price investments? Both are options but

which works best for you in the long term?

Steps for the future what can we learn

from the current economic climate and

what actions can we take now to ensure

we are ready for what is to come?

About KrisKris Gopalakrishnan is one of the seven founders

of InfosysTechnologies, an organisation set

up with just US $250. Kris now serves as Chief

Executive Ofcerand Managing Director

of the organisation which has grown into

one of Indias top 10 businessesby market

value. Under Kris guidance, a 103,000 strong

workforce pushed the share price at Infosys up

by 3,000 fold between1993 - 2007.

Kris has played an integral part in building

Infosys by deningthe company strategy

and through using technology and

innovation has continuously maintained its

leadership within the industry. Infosys is an

idea in the minds of seven young men which

has turned into a spectacular reality with the

soul of the corporate culture ingrained witha desire to awaken its employees, customers,

investors and other stakeholders, as well as

the larger society.

Investment and Planning forthe Future


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The philosophy of Ubuntu as human beings

with weaknesses and strengths, we are

here to complement one another throughcollaboration and unity. How can you as

a leader utilise this interconnectedness in

your business to create better performance,

greater accountability amongst your team,

and help nurture the rising stars within

your team?

The importance of restoring equilibriums

how the lessons learned in the balance

between peace and revenge on a global

level can be directly utilised in your business

to create a diplomatic environment feeding

off good intentions and respect

Protabilityversus goodness the

measurement of modern businesses has

become one founded on protlevel,

competition and status - have we lost focus

of the moral benchmarks which we should

be exceeding? What are the implications of

this and how can we alter ourselves to ensure

that we send a message to our customers

that we are doing the right thing?

About Desmond

As a human rights activist, Nobel Peace

Prize Recipient and member of the Elders Desmond Tutu is acknowledged and

respected as being one of the foremost

leaders who has shaped the path for peace,

justice, democracy and put an end to racial

division throughout the world today.

Throughout his spiritual, political and

leadership career, Archbishop Tutu has

worked tirelessly to inspire millions of people

around the world, not only on religious and

race issues, but also to appreciate the

importance of reconciliation and harmony

between opposing groups.

Archbishop Tutu has played an integral roll in

raising awareness for victims of HIV/AIDS, the

Darfur Crisis, and human rights issues across the

world. He is noted for being particularly vocal

on issues including Burma and Zimbabwe, and

has been outspoken on the misrepresentation

of religion in conictand terror.

Archbishop Desmond Tutu

"The great leader will show you how he is a leader for the sake of the led".

Desmond Tutu

The Power of Unity in Business and theImportance of Goodness

An Icon of Hope and Purveyor of Peace

c a l l : + 9 7 1 4 3 3 5 2 6 7 3


6/12

This year political history was made in the

United States with an unknown African

American Senator entering The White House as

the 44thPresident. Many accredit this amazing

accolade to David Plouffe, the campaign

manager who masterminded a two year plan

which resulted in a landmark victory for an

underdog through grass roots strategy.

Through his amazing story learn:

How leadership during crisisis the true test

of a leader

How to mobilise your entire organisation to

produce incredible results

Why consistent leadership sets a tone that

can inspire creativity and passion

How harnessing new technologycan

connect you with your clients, customers

and employees to engage them to act

The implications of putting your brand in

the hands of your customers. If they had

the power to run your PR campaign how

would you fair?

The benetand risk of enlarging the playing

eldto enter new and unchartered markets

and how to do so successfully

About David

David Plouffe has been the brains behind

some of Americas most successful political

campaigns over the past twenty years, most

notably Barack Obamas election to the

44thUS Presidency.Plouffe built a grassroots

campaign focusing on a mantra of ownership

for every supporter of Obama, creatingaccountabilityand empowermentfor each

and every person, regardless of their nancial

backing of the campaign, giving them a direct

impact on the success or failure of the party.

Plouffe created a multi level campaign to

reach a huge number of groups of Americans

who would not typically vote and mobilised

them through the use of social media and

new technologies to create a new market of

electors and a new way of communicating. The

campaign started with an email database of

just 10,000 people and ended with 13,000,000

subscribers and over $580 million pledged

through fundraising. The strategy behind the

whole campaign came from the cool headed

Plouffe who Obama described as the unsung

hero who built the best political campaign in

the history of the United States of America. Hear

rsthand lessons from the campaign and how

you can use them strategically in your business.

Grass Roots Strategy from a Presidential Campaign Manager

David Plouffe

A Marshall of History as PresidentObamas Campaign Manager


7/12

How making your employees fall in love with

your business is your number #1 priority

The power of following through how

your executive teams will not respond to

empty rhetoric but need proof of your word

through action. The impact of signicant,

meaningful and dramatic behaviour

Correcting the assumption that being good

at your job means you will be a great leader

The need for authenticity People

can see through half-hearted rhetoric

therefore there is massive importance in

believing what you say and delivering your

organisations message with passion and

conviction

The correlation between great business

relationships and romance how paying

obsessive attention to needs, desires,

hopes and aspirations can drive business

partnerships forward to a new level

In a diverse economy with so many

nationalities of people and companies

doing business in one place, how can

empowering local management teamshelp

and hinder a business and what are the key

challenges faced?

Matching your management to yourcustomers What are the tangible benets

to be had by thinking the same way as your

clients and customers?

What are the key benetsand driving

factors behind building a successful local

business overseas, and how can you use

them in your everyday business dealings?

What are the key challenges when trying

to build a business overseas, or developing

existing businesses in new markets? How

signicantis having a strong understanding

of local culture and what part does it play in

strategy for management?

About JackJack Perkowski, Author of Managing The

Dragon: HowIm BuildingaBillionDollarBusiness

inChina, is an American Businessman who, after

18 years on Wall Street, upped sticks to build

his own business in China, currently valued at

$500 million dollars. In 1994 Perkowski founded

ASIMCO Technologies, now one of the leading

About SteveSteve Farber is President of Extreme Leadership

Incorporated an organisation committed to

the cultivation and development of Extreme

Leaders. He is author of three award winning

books and was previously the Vice President

at Tom Peters Company. Tom said of him,Steve is a terric writer, an original thinker-

writer, a masterful trainer - Steve is a long time

colleague - but sometimes I forget how much I

think of him and his work.

Steve is also the co-founding Director of The

Centre for Social Prot Leadership, a non-prot

company formed to serve the leadership

development needs of social entrepreneurs,

and is on the Board of Directors of the world-

renowned programme, Up With People a

global leadership programme for students

aged 18-29 years old.

Coaching and inspiring Extreme Leadership at

all organisational levels is Steves passion, and

he does so with a style that is part strategist,

part social commentator, part comedian,

and all energy.

manufacturers in the Chinese Automotive

industry with over 12,000 employees and 17

manufacturing facilities. What makes ASIMCO

unique is its format as a foreign-invested

company that was established to specically

serve the China market and with specic

investment in developing local management.

Under Jacks leadership ASIMCO has twice

been named within the Ten Best Employers in

Chinaand is currently ranked #3. He himself

has been named as of one 30 Outstanding

EntrepreneursinChinasAutoComponents

Industryand is the only foreigner to receive

such a distinction. The signicanceof this

award is highlighted by the fact that China is

the second largest Auto Market in the World

producing over 9.35 million units in 2008 alone.

In January this year Jack stepped down as

Chairman and CEO of ASIMCO to set up JFP

Holdings a merchant banking rmwhich

aims to help companies with strong products

and technology gain access into the

Chinese market. Jacks expertisein creating,

building and running a major enterprise in

China allows him to help other organisations

implement their China strategy and build

the appropriate infrastructure support.

Many people who call themselves

leaders are only posing. Theyre

wearing the label of accepting the

title without putting their skin in

the game.

Steve Farber

Radical Thinker inUncompromising Times

SteveFarber

Extreme Leadership for

Accelerated Productivity

One of the MostSuccessful Entrepreneursin China

Winners and Losers in Building

Business AbroadJackPerkowski

w w w . l e a d e r s i n d u b a i . c o m


8/12

The role of a conductor is to awaken

possibility in others. Am I doing that in my

organisation? How can I ensure that my style

of leadership is impacting those around me

in a positive way? Who do I have to be, to

enable my highly trained employees to be all

they can be - not just to do their jobs, but tobe red up with excitement and enthusiasm?

What kind of music are we making together?

Going beyond barriers to accomplish truly

extraordinary results

Releasing passion and commitment and the

creation of stars

Benjamin Zander is a world acclaimed

conductor of live performance and

commercial recording with an abundanceof orchestras under his belt including the

London and Boston Philharmonic Orchestras,

the Scottish and Irish National Orchestras,

the Malaysian Symphony and the Youth

Orchestras of the Americas, New Zealand

and Australia.

About Ben

Ben has presented at the World Economic

Forum in Davos four times and is a frequent

visitor to some of the worlds largest

organisations including IBM, McKinsey & Co,

Microsoft, Nokia, NASA, Pzer, P & G, Shell,

Ford and Whirlpool to name but a few. Ben

and his wife psychologist Rosamund Zander

co-authored the bestselling book The Art

of Possibility which has been translated into

sixteen languages.

This transformational presentation explores

leadership, teamwork, creativity, relationship,

partnership and the liberation of the human

spirit. Bens highly interactive presentation

is designed to entice people to push their

understanding of the practice of leadershipwith extraordinary results.

The Art of PossibilityBenjamin Zander

Outstanding Conductor and aMaestro of High Performance


9/12

Physical changes to the ecological balance

of our planet are already having a signicant

impact on nature, global weather and natural

resources, but what are the implications for

our businesses? During this undeniably honest

presentation Former Vice President Al Gore

will make you consider the broader issue

Natural resources are fast running out,

how can we in business create alternative

options to lessen our dependence on them,

not only for personal benet but also for the

good of the world? Our economic strategies usually consider

growth, nancial planning, sales, marketing,

competitive analysis and the like. Should we

be considering broader areas such as the

social, political and environmental issues

to give us a less insular and more worldly

approach to our businesses?

How the current economic crisis can

provide a genuine opportunity to make

the right kinds of changes in our businesses

for the good of the planet. This is a one offdecision we all need to make, hear why!

In recent history there was an illusion in the

nance industry that the credit crisis was

impossible that same illusion is believed by

many about the effects of climate change

what can we learn from the current

economic climate that could give us a

chance to save our world and how can we

have direct inuence in the situation?

About Al Gore

The Honourable Al Gore was the forty-fth

Vice President of the United States of America

for eight years between 1993 and 2001. He

is now an environmental activist presenting

to thousands of people annually on the

importance of reducing carbon emissions

to slow climate change around the world.

His environmental work has not only been

about public speaking but has also included

writing three best selling books includingAn

Inconvenient Truthand a lm with the same

title. The result the 2007 Nobel Peace Prize,

a Prince of Asturias Awards, a Webby, a

Grammy, an Oscar, and runner up in the Time

Magazine Person of the Year Award.

Gore is Chairman of Generation Investment

Management, a rm focused on a new

approach to sustainable investing, a member

of the board at Apple, and a senior advisor

to Google. He also chairs the Alliance for

Climate Protection, a non-prot organisation

designed to help solve the climate crisis.

Sustainable Capitalism when a Bailout Wont Sufce

The Honourable Al GoreAn American the World Needs to Meet

"The bold steps that are needed to solve the climate crisis are exactly the same steps

that ought to be taken in order to solve the economic crisis and the energy security

crisis... I have great hope that we will have the courage to embrace the changes

necessary to save our economy, our planet and ultimately ourselves".

Al Gore, The New York Times, November 9, 2008

r e g i s t e r @ l e a d e r s i n d u b a i . c o m


10/12

Radical accountability a framework

to help you become the architect

for change at any level within your

organisation and how this is the only way

to make people follow

Becoming the Clear Insight Ofcer how

observing the outside world, processing

and interpreting external factors will

have dramatic results for your business

life and build a culture of passionateExtreme Leaders

Choosing to approach leadership as you

would an extreme sport:Learn to love the

fear and exhilaration that naturally comes

with the territory to make your experience,

and the experience that you pass on to

others both impactful and memorable.

How the dynamic interplay between the

two most powerful human forces fear

and love - can have a lasting impact on

your business and customersDo you generate more energy when you

walk in or out of a room? Is your leadership

sapping the life out of innovation and

creativity or is it giving people the drive

they need to thrive for you, your business

and themselves?

Full Day Masterclass with Steve FarberLeadership ultimately has nothing to do with your position or your title. It doesnt matter where you

sit on the company's organisational chart, it doesnt matter what it says on your business card (if youhave one), it doesnt matter how many people report to you or dont report to you Leadership is all

about who we are, what we do, how we approach our work, and how we approach our lives.

Steve Farber

The Radical Leap into

Effective Leadership


11/12

The Benet of Sponsoring Leaders in

Dubai Business Forum

Aligning your brand with an exceptionaland exclusive event where you can present

new products and services in a dynamic

and interactive environment with some of

the most qualied buyers in the region will

send out a clear message to your potential

clients. In addition, the diverse range of

senior level delegates from high ranking

organisations means that if you are only

sponsoring one event this year, Leaders in

Dubai Business Forum is the one you should

participate in, in order to reach the people

that matter to you.

Sponsorship OpportunitiesFor more information and a prospectus

on the below, please contact:

Timothy Hawes, Sales Director on

+971 4 4072 442 or

email [email protected]

You have the opportunity to network with,and have your brand in front of over 1300

of the regions most inuential people for

two full days.

Over 70% of attendees aresenior

executives; made up of Chairpersons,

CEOs, Presidents, General Managers

and Managing Directors so you can be

sure that you will be making the right

connections for business development,

investment and building new relationships.

With attendees from over 40 countries

and virtually all industry sectors

If there is one conference you sponsor this year, you should make it the biggest and the best!

represented, Leaders in Dubai BusinessForumis the most effective event you can

attend this year if you want to do serious

businessin the region.

Branding options available to you vary

from lunch sponsorship to main stage, from

networking events to exhibiting.

Facilitate one on one meetingswith the

top people you need to reach; brand

alignment by introducing a VIP speaker

onto the stage; pre-qualied interactive

engagement with delegates

Special eventswith speakers provideyou with rare opportunities to meet

face to face with some of the worlds

most renowned business thinkers. Enjoy

the opportunity to have coffee and an

informal chat with a speaker in a private

reception room.

Networking, Branding, Special Events and Much, Much More...

w w w . l e a d e r s i n d u b a i . c o m


12/12

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A New Beginning

LeadersInDubai

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