Camp Kesem College Student Leadership Summit Reaching connected INFLUENCERS at Teachable Moments November 1-3, 2013
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Camp Kesem College Student Leadership Summit
Reaching connected INFLUENCERS at Teachable Moments
November 1-3, 2013
6/17/14 2
ABOUT
Camp Kesem – Changing the Lives of Children Affected by a Parent’s Cancer
Camp Kesem (CK) is a network of free, college-student led summer camps and support circles for children ages 6-16 whose parents have or have had cancer.
At CK, kids find a critical support circle to manage this frightening and stressful period, while college students develop critical life and leadership skills as they plan and manage every aspect of their campus program.
With camps at 41 campuses in 2013, we will expand to 53 campuses by summer 2014.
NATIONALLEADERSHIPSUMMIT
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IMPACT
NATIONALLEADERSHIPSUMMIT
“CampKesemisn’tthebestthingIdidincollege,it’sthebestthingI’vedoneinmylifesofar.Havingtheopportunitytobearoundthesehappy,wonderfulkids,evenwhenthey’regoingthroughwhatthey’regoingthrough,putseverythingelseintoperspec@ve.CampKesemdefinitelymademeintothepersonIamtoday,andmademeabeBerperson.”
ONCOLLEGESTUDENTLEADERS
A0era4endingCampKesem,parentsreportedamarkedincreaseintheirchild’sabilitytoexpresstheirfeelings,connec1ontootherchildrenwhohavebeenaffectedbyaparent’scancer,confidenceinhandlingchallenges,andself‐percep1on.
98%ofparentsbelievethatCampKesemhadaposi1veimpactontheirfamily,and99%wouldrecommendCKtoanotherfamilycopingwithcancer.
ONCHILDRENAFFECTEDBYAPARENT’SCANCER
“Myfourchildrenlosttheirfatherin2010tocancer.Wehaveworkedhardtolivewellsinceourlossandrebuildasenseofnormalcy.Wehavedonecounseling,supportgroups,keptlinesofcommunica@onopen,andhaveawonderfulsupportnetworkoffabulousfamilyandfriends;however,outofalltheconsistentworkwehavedonetogrieveappropriately,thechildrenmademoreprogressandseemmorewelladjustedaGerCampKesemthanalltheotherworkcombinedintwoyears!Theycameawaywithhopeandweresoencouraged.Asamomofgrievingchildren,Iamsoincrediblygrateful.Welookforwardtoreunionsandcamp
nextyear.Yourstaffandprogramaretopnotch‐‐[email protected]!”‐“Mary”‐CampKesemparent
CampKesemChaptersArizonaStateUniversity JohnsHopkinsUniversity StanfordUniversity UniversityofGeorgia UniversityofPennsylvania
AugustanaCollege Miami SyracuseUniversity UniversityofIllinois UniversityofRichmond
BrighamYoungUniversity MichiganStateUniversity TexasA&M UniversityofMichigan UniversityofTexas‐AusSn
ColumbiaUniversity MIT UCBerkeley UniversityofMinnesota UniversityofVirginia
Duke/UNC NorthwesternUniversity UCDavis UniversityofMissouri UniversityofWashington
EmoryUniversity NotreDame UCLA UniversityofNebraska UniversityofWisconsin
FloridaStateUniversity OhioStateUniversity UCSD UniversityofOklahoma USC
GeorgeWashingtonUniversity SouthernUtahUniversity UniversityofFlorida UniversityofOregon VanderbiltUniversity
IndianaUniversity
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CK College Student Leadership Summit
CampKesemchaptersarefoundedbytheiniSaSve,commitmentandentrepreneurialspiritofvolunteercollegestudentswithapassionforhelpingothersandadesiretoacquiretheleadershipskillscreaSngCampKesemprovides.InaddiSontodemandingacademic,workandsocialschedules,studentsdedicateonaverage10‐15hours/weektoCampKesemastheycommittoayear‐longposiSonmanagingeveryaspectoftheircamp–andthengiveonefullweekduringtheirbusysummerstocreatetheCampKesemexperienceforthechildrenofcancerpaSents.Todate,CKhasengagedover3,800studentleaders,andwillhaveanother500bythe2013Summit.
TheannualCampKesemNa1onalLeadershipSummitisa3‐dayexperiencethatbringstogether400+CampKesemstudentleadersfromacrossthecountrytoreceivevaluabletraining,tocommunicatewithpeersaboutbestpracSces,andtodevelopindividualleadershipskillsthatcontributedirectlytothesuccessoftheirlocalchapters.
Professionalspeakersforkeyprogramareas:LeadershipDevelopment,Staffing,FinancialManagement,OrganizaSon,Fundraising,MarkeSng&PublicRelaSons,ProgrammingandCamperCare. Comprehensive,standards‐basedlearningsessions,toensurethatallcampusesreceiveYear‐EndStandardsAssessmentScoresof98%orhigher
StudentsurveysindicatethatinvolvementinCampKesemisTHEmosthighly‐valuedpartofavolunteer’scollegeexperience,withover80%ofstudentsrepor1ngthedevelopmentofsignificantteam‐building,organiza1onal,decision‐making,communica1on,problemsolvingandfundraisingskills.CampKesemalumnireporttheexperienceandskillsgainedwithCampKesemhadasignificantimpactontheirpostgraduatestudies,theirdecisionstopursueserviceopportuniSes,andtheirabilitytosecurecompeSSveposiSonsintheprivatesector.
Altruism:Sa@sfac@oncomesfromaffec@ngposi@vechangeintheworld
ReachingConnectedINFLUENCERSatTeachableMoments
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SPONSORS
NATIONALLEADERSHIPSUMMIT
It’stheRoseBowlmeetstheFinalFour.SECtakesontheBig10.NCAAvs.DII.500+ofthebest,brightest,andmostphilanthropiccollegestudentleadersfrom53campuses,represenSngmorethan24USstates,allunderthesamerooffor3days!
Who?You’reInvited…LeadershipSummitSponsorshipOpportuni@es
When? November1‐3,2013
Where? LocaSonTBD
What? Withsponsorshipsrangingfrom$1,000‐$25,000,CKoffersanumberofwaystoconnectyourbrandtoourinfluenSal,connectedstudentleaders.
• BrandIntegraLon:LEADSPONSORScanprovideaspeakerforrelevantleadershipdevelopmentsessions,integrateproduct/servicesintoworkshops,makestageannouncementsandcrea1velyac1vatetheirproduct/serviceintotheweekendexperience.CKwillprovidecustomizedproposalstointerestedsponsors.
• ProductPlacement:TABLESPONSORSreceiveopportuni1estoincludeproduct/serviceinforma1oninallregistra1onpackets,connectwithour400+studentleadersatboothdisplaysandinourcareerfair.
• CampusandIndividualStudentscholarships:SCHOLARSHIPSPONSORSsendstudentsfromspecificcampusesorindividualapplicants,throughourLeadershipSummitScholarshipFund.
• SummitPromoLonandYear‐RoundCKCommunicaLons:PROMOTIONALSPONSORSwillbefeaturedinalleventpromo1ons,includingCKsocialmedia,newsleaers,anddirectstudentoutreach,aswellasineventsignageandyear‐roundcommunica1onstoCKsupporters.
How?
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2013 Sponsorship Deck
2013 Partnership Opportunities ThankyouforyourinterestinsupporSngthe2013CampKesemNaSonalCollegeStudentLeadershipSummit.
TheannualCampKesemNaSonalLeadershipSummitisa3‐dayexperiencethatbringstogether400+studentleadersfromacrossthecountrytoreceivevaluabletraining,communicatewithpeersaboutbestpracSces,anddevelopindividualleadershipskillsthatcontributedirectlytothesuccessoftheirlocalchapters.Weknowyouhaveamessagethatyouwouldlikethestudentstohear.Hereisyourchancetoshareitwiththem!November1‐3,2013
LocaSonTBD
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Coast-to-Coast Connections. Sharing Insights. Championing successes. Changing the World.
Asenseofcommunity…regardlessofwhetherthestudentsarefromMITorUSC,they’redrawntogetherbyanentrepreneurialspirit,youthfulexuberance,andpassionformakingtheworldabe4erplace.
ThesummitisdesignedtohelpstudentstapintoandexpandtheirleadershippotenSal,allowingthemtogrowbothpersonallyandprofessionally.
Gamechanger…StudentsurveysindicateinvolvementinCKisTHEmosthighly‐valuedpartofavolunteer’scollegeexperience.
Shapingthefuture…CKalumnireportCKhadasignificantimpactontheirpost‐graduatepath,decisiontopursueserviceopportuniSes,andabilitytoscorecompeSSveposiSonsintheprivatesector.
Eagerfornewideas…studentscometothesummitexpecSngtolearnfrompeersandindustryprofessionalsalike.Rarelywillyoufindcollegestudentssoreadytoengage.
Sharethemagic…studentsleavethesummitcompletelypluggedinandprimedtobringthemessagesbacktotheotherstudentsattheirrespecSvechapters.
“BestdecisionIhavemadeincollegewastobeapartofthisorganizaSon.Itchangedmylifeforever.”
Stayingtruetoourroots…campisaboutmakingmemoriesandevenBoardMemberstakethestagetoreenacttheirfavoritecampsongs!
Networking…ChaptershaveanopportunitytosharebestpracScesANDstockuponothercampuses’customizedmerchandise.
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Camp Kesem Impact
CampKesemisanetworkoffree,sleepawaysummercampsandsocialcirclesforkids6‐16whoseparenthaspassedawayfromcancer,orisbeingtreatedforcancer.RunenSrelybycollegestudentvolunteersat41campusesnaSonwide,ourprogramsallowkidstofindalife‐longnetworkofsupportfromkids“justlikethem”andalsoallowcollegestudentstodevelopcriScaljobandlifeskillsastheyplaneveryaspectofcamp.
“Howdoyoudescribesomethingsoperfect?Camperandcounseloralikedosomethingveryimportant:putasidelifeforawhileandactlikeakid.Campissilly,emo@onal,
rejuvena@ngandamillionotherthingsthatwordscanhardlybegintodescribe.Inshort,CAMPISMAGIC.”
‐Angie,CampKesemCounselor
Whathappenswhenchildrenaffectedbyaparent’scancerarewithotherswhocantruly
understandthem?MAGIC.
98%ofparentsbelievethatCampKesemhadaposiSveimpactontheirfamily
99%offamilieswouldrecommendCampKesemtootherfamiliesaffectedbycancer.
A0erCampKesem,parentsreporttheirchildrenaremorecomfortableexpressingtheirfeelings,moreconnectedtootherchildren,moreconfidentabouthandlingchallenges,andfeelbe4eraboutthemselves.
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Cultivating College Student Brand Champions
CampKesemstudentleadersareTHEinfluencersattheirschools.SponsorsculSvatelive‐longloyaltywithfutureleaders.
STUDENTLEADERSCampKesemempowersageneraSonofstudent‐leadersatcollegesacrossAmericabyallowingallowcollegestudentstochanneltheirpassionformakingadifference.Eachofourcampsisorganizedandoperatedbyatalentedgroupofstudent‐leaderswhodevelopcriScalleadershipskillsandapassionforlongtermsocialimpact….andloyaltytothosewhohelpedthemalongtheway!
CampKesemstudentleadersarefull‐SmeundergraduatestudentsatuniversiSesaroundthecountry.InaddiSontotheiracademicworkload,thesestudentseachtakedifferentaspectsoftheCampKesemplanningprocessinordertomakeCampKesemhappen.Eachyear,oneveryCampKesemcampus,ourstudentleaders:‐Raiseatleast$20,000‐Create,track,andmanageabudget‐MarketandpublicizeCampKesemtotheirlocalcommunity‐Developcommunitypartnershipsforcamperrecruitment(withhealthcareproviders,nonprofitorganizaSons,a0erschoolprogramsandthelike)‐Recruitandtrainatleast20counselors
Studentsgaininvaluableexperienceinprojectmanagement,communityrelaSons,markeSng,humanresources,accounSng,andfundraising.Theygoontocareersinhealthcare,sales,markeSng,lawandphilanthropy,amongotherfields.
pic pic
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Raising Brand Awareness
InfluenSalpeopleinentertainment,finance,andhigh‐profilemomsgroups&schoolswanttoknowyourbrand.MagicMakersmakestheconnecSon.
MARKETINGMagicMakers2012supportersenjoyedplacementinthesemarkeSngassets:• Sixe‐communicaSonstoCampKesem’snaSonwidenetwork–4,000supportersEach.(__%averageCampKesemopenrate)• CampKesemwebsite–XXXvisitors/month• Socialmedia–networkofXXXfollowers• PersonalappealstoHostCommi4eenetworks,reachingexecuSvesatMa4el,CAA,BeverlyHillsHighSchoolPTA,Ernst&Young,AT&T,EdwardsLifeSciences
MEDIACampKesemhasgarneredmorethanXXXmillionmediaimpressionswithcoveragebytheseoutletsandmore:
ONSITEPRESENCEEventpartnershaveanumberofwaystofeaturetheirbrandatMagicMakers,including:• BrandacSvaSonsthroughLoungeAreastaSons,campfireacSviSes,luminarybagdedicaSonsandmore• ProductsamplingandplacementopportuniSes,includinggi0bagsandsilentaucSon• TablesorVIPareasforguests• Eventsignage• LiveeventprogramintegraSon• Presenceineventphotography
Pic
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Building Relationships
FromRhodesScholarstopro‐athletes,youneverknowwhoyou’llmeetnext.
Post‐GraduaSonCampKesemstudentvolunteerstakeavarietyofpathsa0ergraduaSng,butregardless,theysSllhaveonethingincommon:theyareinfluencers,game‐changersandleaders.• NorthwesternFeinbergSchoolofMedicine• RhodesScholar• AdvantageSales&MarkeSng• MichaelJ.FoxFoundaSon• SUNYCollegeofOptometry• StanfordPhDcandidate• Google
INFLUENCERSOur2012studentleadersinclude:
MAGICMAKERSSUPPORTERS21|mediaage
$200,000|medianHHincome
X%|holdcollegedegree
X%|conSnueontograduateschool
100%|involvedincampusacSviSesinaddiSontoCampKesem
80%|consideredatrendse4erorinfluencerbytheirpeers
90%|havemorethan100friends/contactsonsocialmedia
92%|checkorpostonsocialmediamorethan3hoursperweek
CarolineHuang2009RhodesScholarMIT
ShelbyRubin2013FeinbergSchoolofMedicinePAProgramUW‐Madison
• JCrew• HarvardMedicalSchool• BankofAmerica• PepsiCo• KaiserPermanente• AllstateInsurance• WellsFargo• IBMGlobal
2013 Event Sponsorship
TITLESPONSOR‐$25,000(1spotavailable)
• Logooneventstep&repeat• OpportunityforonsitebrandacSvaSonorbrandingof
aneventarea*• MenSonineventpressrelease/mediaalert• Inclusioninevente‐blastssenttonaSonalnetwork
• OpportunityforprogramintegraSon• MenSoninCampKesemnewsle4ersandsocialmedia
promoSons
• Categoryexclusivity• OpportunitytoincludecompanyexecuSveonhost
commi4ee
• Opportunityforproductplacementingi0bags• Logoandhyperlinkonalleventmaterials,including
microsite,e‐communicaSons,signageandpost‐eventrecap
• NameandhyperlinkonCampKesem’spartnerwebpage• 2tablesof10,including20gi0bags
BENEFACTORS‐$15,000
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• OpportunityforonsitebrandacSvaSonorbrandingofaneventarea*
• MenSonineventpressrelease/mediaalert• Inclusioninevente‐blastssenttonaSonalnetwork
• MenSoninCampKesemnewsle4ersandsocialmediapromoSons
• Categoryexclusivity
• OpportunitytoincludecompanyexecuSveonhostcommi4ee
• Opportunityforproductplacementingi0bags
• Logoandhyperlinkonalleventmaterials,includingmicrosite,e‐communicaSons,signageandpost‐eventrecap
• NameandhyperlinkonCampKesem’spartnerwebpage• 2tablesof10,including20gi0bags
*produc@oncostsnotincludedinsponsorship
Sponsorpicture
LEADERSHIPCIRCLE‐$7,500
• MenSoninCampKesemnewsle4ersandsocialmediapromoSons
• OpportunitytoincludecompanyexecuSveonhostcommi4ee
• Opportunityforproductplacementingi0bags
• Logoandhyperlinkonalleventmaterials,includingmicrosite,e‐communicaSons,signageandpost‐eventrecap
• NameandhyperlinkonCampKesem’spartnerwebpage• 2tablesof10,including20gi0bags
CABINSPONSOR‐$5,000
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• MenSoninCampKesemnewsle4ersandsocialmediapromoSons
• Opportunityforproductplacementingi0bags• Nameonalleventmaterials,includingmicrosite,e‐
communicaSons,signageandpost‐eventrecap• NameandhyperlinkonCampKesem’spartnerwebpage• 1tableof10,including10gi0bags
Sponsorpicture
CAMPFIRECIRCLE‐$2,500
• Opportunityforproductplacementingi0bags• Nameonalleventmaterials,includingmicrosite,e‐
communicaSons,signageandpost‐eventrecap• NameandhyperlinkonCampKesem’spartnerwebpage• 5Sckets,including5gi0bags
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