Leadership Orange...Central Florida, Orlando Family Magazine, ONYX, Orlando Business Journal, etc. • Content: Monthly publica,ons telling our story, furnished in print as well as

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Orange County Public Schools

The Tech Center Experience

Leadership Orange: Creating a Paradigm Shift

March10,2017MichaelArmbruster,Ed.D.



WelcomeJustali>lebackgroundinfo…

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WelcomeJustali>lebackgroundinfo…



HowdoyougettoJacksonville?

IsthattherealquesKon?

Idon’tthinkso…

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CurrentParadigm

University =

CTE =



NewParadigm

University =

CTE =

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SURF–N–TURF



CurrentParentParadigm

Mychildwillgotoa4-yearUniversity.

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TheReality

10%

29%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

<25yearsold AllAdults

Americanswitha4-yeardegree



Whatdoyouwantforyourchild?

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“WesKllneedplumbers.”

13




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Weneed/\thatparadigm.toshic



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AnthonyThomas,PharmacyTechnicianatFloridaHospital•  DualEnrollmentStudent

•  TimberCreekHS/AvalonCampus•  PharmacyTechProgram

•  UCFGraduate2015•  MicromolecularBiologyMajor

•  CurrentlyEmployedatFLHospital

Changing Lives Through Education



Whywedowhatwedo:MidFloridaCampusDra<ingStudentHIRED!

LuisaMarKnezRuiz:Full-TimeAutocad/RevitTechnicianhiredby

HarvardJollyArchitecture

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OCPSSchoolBoardMembers

Career&TechnicalEducaKonSupporters?Yes!



Shicingtheparadigm…

Howdowedothat?

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In2013,OCPSTechCentersunifiedfivetechnicalcentersintooneinsKtuKon,withafocusonhigh-qualitycareertrainingatanaffordablecost.ItwasastepintherightdirecKon.NowOrangeCountyPublicSchoolshastakenthenextstep,andhistoryhasbeenmade.



Developmentof“OneTechnicalCollege”

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TargetedAdverKsingCampaign



TargetedAdverKsingCampaignNews-Content

•  Print:OrlandoSen,nel,Educa,onGuideofCentralFlorida,OrlandoFamilyMagazine,ONYX,OrlandoBusinessJournal,etc.

•  Content:Monthlypublica,onstellingour

story,furnishedinprintaswellaswebsiteandsocialmediaplaGorms

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TargetedAdverKsingCampaignOutdoor



TargetedAdverKsingCampaignDirectMail

•  90,000Mailers•  10miradiussurroundingdistricthighschools•  Timeline,highlights,studentstories,etc

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MonthlyCTE-E-newsle>er

10,000+currentsubscribers….andgrowing!



Currently, five high schools are receiving funding through the Dr. Phillips Charities School Certification Program: •  Cypress Creek •  Dr. Phillips •  East River •  Evans •  Ocoee

CommunityParadigmShicers

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Evans High School is home to a unique grant-funded partnership thanks to JPMorgan Chase, allowing high school students paid internship opportunities at Universal Studios in entry level positions related to: •  Stage Production •  Audio/Video Technology •  Sound/Lighting Technology •  Digital Media •  Set Design

CommunityParadigmShicers



TheRealQuesKon•  WhatisyourJacksonville?

– WhatistherightCAREERpathforyou?

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TheNewParadigm

•  Stopasking,“whatcollegeareyougoingto?”

•  Insteadask,“whatdoyouwanttobe?”



TheNewParadigm

•  Jacksonville(CAREER)isthedesKnaKon-theroutecanbedifferentforallandallroutescanleadtotheirJacksonville!

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RoutestoJacksonville



Questions?

Thank You

Leadership Orange...Central Florida, Orlando Family Magazine, ONYX, Orlando Business Journal, etc. • Content: Monthly publica,ons telling our story, furnished in print as well as

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