Leadership, Entrepreneurship & Introduction to Personal Branding

Leadership, Entrepreneurship & Introduction to Personal Branding

Music & Event Career Short Class by @sexenusdPre-class

Sanata Dharma UniversityOctober 1, 2016

What is leadership?

Leadership isthe ability to influence a group toward

the achievement of goals

Steps to be a leader• Know yourself• Empower yourself• Know others/your team• Empower your team• Go toward the same goal

Types of leader• Leader by the position achieved• Leader by personality or charisma• Leader by moral example• Leader by power held• Intellectual leader• Leader because of ability to accomplish things

What if I fail?

Entrepreneurship

Personal Branding

Who is your favorite Instagram or Twitter

celebrity? Why?

Personal branding is about how you want the

world to see you

How to decide your personal brand?Answer these questions:• What are your skill? What are you good at? What

are the things that you are happy doing?• How do you want the world to see you at what you

are doing? The good one? The best one? Unique? Trusted? Happy? Determined? Cool? Choose your qualities!• What is your mission (or life goal)?

Create mission or personal branding statement

Personal branding is the process of promoting your unique passion, characteristics and skills

in order to advance your career

It’s abouthow to “sell” yourself

5 steps to personal branding• Define yourself or your business framework• Define your target market• Define your value proposition (why you are

different, why people have to use your product/service instead of the others)• Develop your messaging strategies• Plan a marketing campaign

Download presentation:bit.do/kelassabtu1

slideshare.net/kelassabtu

Questions?Twitter or Instagram:

@cindynara@kelassabtu

Thank you