Influencing Social Norms via Media Partnerships Leadership America Holly Potter, Vice President, Brand Communication
May 08, 2015
Influencing Social Norms via Media Partnerships Leadership America
Holly Potter, Vice President, Brand Communication
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Spectrum of Prevention
1. Strengthening Individual Knowledge and Skills: Enhancing an individual’s capability of preveing injury or illness and promoting safety
2. Promoting Community Education: Reaching groups of people with information and resources to promote health and safety
3. Educating Providers: Informing providers who will transmit skills and knowledge to others
4. Fostering Coalitions and Networks: Bringing together groups and individuals for broader goals and greater impact
5. Changing Organizational Practices: Adopting regulations and shaping social norms to improve health
6. Influencing Policy and Legislation: Developing strategies to change laws and policies to influence outcomes
Source: Prevention Institute, Larry Cohen & Susan Swift
The Weight of the Nation
3 April 11, 2023
• The Weight of the Nation, 2012: Four-part, Emmy nominated documentary series
• The Weight of the Nation for Kids, 2013: Three-part, Emmy-nominated documentary series
• Screening events and media promotion• Free screening kits with DVDs, plus online resources• Social media engagement
Every Body Walk
4 April 11, 2023
• Website: 1.3 page views• App Downloads: 175k• Documentary: 95k views• Funny or Die: 834k • City Walk: 2.5 million views
Thank you
Holly Potter | share.kp.org | @htpotter
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