ProblemGenerational Shift – Tolerance Shift
Socratic Method Pimping Method
Technological advancements
Dinosaurs
Sub Sub Sub Specialization
Information decayDynamic vs static, ageing,
Generational Shift
Technology
Why the problem? By 2020…
New technical information will doubles every 72 hours
50% of what you know in first year will be out of date by third year
5.6 billion Internet searches will be done every month
100 trillion bits per second will travel down one strand of optic fiber.
You have to engage with them
• By the End of a traditional Lecture the Students will remember:• 10% of the facts • 25% of the concepts
Mobile Technology
Information Delivery
The top 10 jobs in 2020 …didn’t exist in 2010.
Predictions by Forbes Magazine
• Gene Screener• Quarantine Enforcer• Drowned City Specialist• Teleport Specialist
The population of virtual worlds like Second Life…will be larger than that of Canada.
Information Decay
• 47 million laptops were sold worldwide last year
• 600,000 iPhone 4 were sold in 27 hours
• By 2025, a $1000 laptop will exceed the capabilities of the human brain
• By 2049, it will exceed the capability of the human race
Service Delivery
Clinic Creators
Department Heads
AcademicsAdministrators
Visionaries
Leadership is like beauty…hard to define, but you know it when you see it
Enrichment
Hospitals Online
280 YouTube Channels
382 FaceBook Pages
470 Twitter Accounts
82 Blogs
Pitfalls in Social MedicineRedefine boundaries
Patients requesting to become friends
Inadvertent breach of confidentiality
You are what you tweet
Lying down on the job...
Understand the Risk to Minimise the risk
http://www.nejmjobs.org/career-resources/social-media-and-physicians.aspx
http://www.medicalobserver.com.au/news/protecting-your-online-reputation
Tips and TricksEgosurf
Review your privacy settings
Define boundaries between social and professional medicine
Risk/benefit analysis
If you are an idiot OFFLINE, chances are you will be an idiot ONLINE
Manage your Social Medicine Garden
Manicure your online persona
My Advice Social media is here to stay (for now)
Take advantage of its great educational offerings Passive: Understand/watch/listen/observe Active: Tag/blog/like/stumble/annotate
Social bookmarking
Social and professional networking
Build your reputation Network
Start Early
Be responsible
Make use of the resources LinkedIn Facebook VisualCV
sandnsurf
Mike Cadogan
lifeinthefastlane.com