LeadDog Marketing Group: Agency Overview

LeadDog Marketing GroupAgency Overview

© LeadDog Marketing GroupNew York City 2

Who We Are

STRATEGIC MARKETING AGENCY✓ Fully-integrated with all services in-house

INDEPENDENT & PASSIONATE✓ In ownership & spirit

INTEGRATED STORYTELLERS✓ 165+ creative minds

INTERNATIONAL PRESENCE✓ Founded in NYC with offices in Mexico & Colombia; experience in 5 continents

FOCUS ON HISPANIC & GREEN✓ In house Hispanic Marketing & Green Marketing divisions


Integrated Services

EXPERIENTIAL MARKETING& EVENTS

DIGITAL &INTERACTIVE

SWEEPSTAKES &CONTESTS

DESIGN &BRANDING

PR &COMMUNICATIONS

SOCIAL MEDIAPLATFORMS

GREEN MARKETINGINITIATIVES

STRATEGICPARTNERSHIPS

B2BCAMPAIGNS




DESIGN &BRANDING

PR &COMMUNICATIONS




B2BCAMPAIGNS




DESIGN &BRANDING

PR &COMMUNICATIONS




B2BCAMPAIGNS




DESIGN &BRANDING

PR &COMMUNICATIONS




B2BCAMPAIGNS




DESIGN &BRANDING

PR &COMMUNICATIONS




B2BCAMPAIGNS




DESIGN &BRANDING

PR &COMMUNICATIONS




B2BCAMPAIGNS




DESIGN &BRANDING

PR &COMMUNICATIONS




B2BCAMPAIGNS




DESIGN &BRANDING

PR &COMMUNICATIONS




B2BCAMPAIGNS




DESIGN &BRANDING

PR &COMMUNICATIONS




B2BCAMPAIGNS


Select Clients: Women & Retail


Other LeadDog Clients

MEDIA CAUSEFOOD &

BEVERAGESPORTS &

ENTERTAINMENT TECHNOLOGYGOVERNMENTHISPANIC

R E L E V A N T E X P E R I E N C EI N T E G R A T E D M A R K E T I N G


BRINGING ICONIC BRANDS TO LIFE WITH A YEAR OF ACTIVATIONS 2014 NY/NJ Super Bowl Host Committee

Strategic Development | Integrated Campaigns | Signature Event Series


CREATING REVENUE-GENERATING SIGNATURE PLATFORMSChampionship Drive

Nine-Year Partnership | Revenue-Generating Sponsor Activations


BRAND ACTIVATIONS ACROSS STATES & ONLINESocial Media Agency of Record & National Train Day

Social Media | Consumer Engagement | Website Build | Talent Integration | 1,000,000,000+ Impressions50


CREATING & BRANDING PRO-SOCIAL PUBLIC INITIATIVESSummer Streets

300,000+ Attendees per Year


INTEGRATED CAMPAIGNS THAT ‘TAKE OVER’ MAJOR DMAsMad Men Season Premieres: New York’s Gone Mad

15,000,000 Impressions per year | 8,000 Attendees per year


FINDING NEW AUDIENCES FOR ESTABLISHED, ICONIC BRANDSAll Hands on Earth

Strategic Planning | Year-Long Consumer-Facing Initiative | 277,000,000+ PR Impressions

R E L E V A N T E X P E R I E N C ED I G I T A L & S O C I A L M E D I A


BRINGING CHARACTERS TO LIFE THROUGH DIGITAL ENGAGEMENTSLeverage HQ

Immersive Online Experience | 11 Weeks of Custom Digital Games | Over 150,000 Players


BRINGING A BRAND TO LIFE ACROSS MULTIPLE DIGITAL CHANNELSMeet the Moment

Brand Video | Interactive Website | Mobile Applications

R E L E V A N T E X P E R I E N C EP A R T N E R S H I P S


DRIVING BRAND AWARENESS THROUGH PARTNERSHIPSGreat Migrations

Partnership Development | Integrated Activations | 30,000,000+ Impressions


DRIVING BRAND AWARENESS THROUGH PARTNERSHIPSMultiple Partnerships

Partnership Development | Integrated Activations

R E L E V A N T E X P E R I E N C EP R O G R A M S T A R G E T I N G W O M E N


INCREASING FUNDRAISING FOR NATIONAL CAUSE PLATFORMSRace for the Cure 2004-2014

Production | Marketing | Fundraising Strategy | Multi-Year Partnership | XXX Results?


REACHING MOMS THROUGH MOBILE MARKETING & PARTNERSHIPSPass the Play Mobile Tour

3,000,000+ Impressions | 10 Market Tour | 28 Stops

R E L E V A N T E X P E R I E N C EH I S P A N I C M A R K E T I N G


MEDIA BRAND LAUNCHES & ENGAGING CORE FAN BASERe-Brand & Club de Noveleras National Activations

Secured Ringing of NASDAQ Bell | 10-city Mobile Tour | 330,000,000+ Impressions


TARGETING HISPANICS THROUGH COMMUNITY ENGAGEMENTSHispanic Heritage Month

Multi-Cultural Marketing | 50,000+ Entries | 5 Permanent Mural Installations

R E L E V A N T E X P E R I E N C ER E T A I L M A R K E T I N G

© LeadDog Marketing GroupNew York City

BRINGING A BRAND STORY TO LIFE ACROSS MULTIPLE CHANNELSSephora Transformed Campaign

Drive-to-Retail | Interactive Window Displays | Digital

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DRIVING REVENUE THROUGH AN INTEGRATED PLATFORMAnnual Store Grand Opening Campaigns

50+ Stores Annually | Drive-to-Retail | Influencer Marketing

27


BUILDING COMMUNITIES IN THE SOCIAL/DIGITAL SPACESocial Media Strategy | Content Creation | Digital Partnerships | 255% Increase Likes | 67% Increase Followers

28

Social Media AOR

R E L E V A N T E X P E R I E N C EB R A N D P R O M O T I O N S


Brand Promotions Agency of Record

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LAUNCHING BRAND-BUILDING PLATFORMSSweepstakes | Contests | Digital | Drive-to-Retail/E-Commerce

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HANDLE ALL OF ABC’S SWEEPSTAKES AND CONTESTSMultiple Brand Promotions

35+ Programs Per Year

R E L E V A N T E X P E R I E N C EP R - G E N E R A T I N G S T U N T S


DRIVING PREMIERE RATINGS THROUGH PR INITIATIVES/STUNTSThe Americans

20,000,000+ Impressions | Highest Rated Month in Network History


BRINGING INTERNATIONAL ACTIVATIONS TO LIFE IN THE U.S.Walking Dead

6 Markets | 5,000,000+ Impressions


1. Work directly with individual brands to reach targets

2. Create signature platform(s) within entertainment space

➡ Focus on integrating multiple Clorox brands

3. Drive brand awareness through strategic partnerships

4. Drive social media following through incentive-based programs

5. Create platform templates that can be activated ad hoc by brands. For example:

➡ Brand promotions platforms (e.g. Sweepstakes photo contest CMS)

➡ Experiential platforms in a box

How We Can Work With You

Thank You!

LeadDog Marketing Group: Agency Overview

Documents

arestrategic marketing

year of activations

hispanic green

brand activations

new yorks

iconic brands

mexico colombia experience

houseindependent passionate