Lead Your Industry: How Online Reviews Can Drive Your Dealership's Reputation and Local SEO

Lead Your IndustryHow Online Reviews Can Drive Your Dealership’s Reputation and Local SEO

Podium is on online review management platform that helps you collect and manage reviews on sites like Google, Yelp, Cars.com and more.

What is Podium?

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Start collecting and managing reviews on sites like Google, YP, Cars.com and more.

Try Podium Out Free

TRY IT OUT FREE

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ERIC REA CHASE RICHARDSON

Eric Rea is the Co-founder of Podium. Founded in 2013, Eric led the company

through concept to it’s current state as the leading online review product for businesses. Growing up in a family-run car business, Eric

has been able to combine his industry knowledge with his technical background to provide valuable solutions for dealerships

nationwide.

Chase currently serves as Director of Sales for Podium. Chase’s vast knowledge of online reputation and reviews, and how they apply to the automotive world, has enabled him to help

dealerships across the nation improve their online presence.

[email protected] [email protected]

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● Today’s automotive market and opportunity● Online reviews impact on your dealership● Determining which review sites are right for your

dealership● How to collect and manage online reviews

Agenda

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Today’s Automotive Market and Opportunity

The average number of customer visits to dealers before buying a car has dropped from up to 5 to frequently just 1.

- McKinsey & Company

- All firms sell an identical product

2 Characteristics of Perfectly Competitive Market

- Buyers have complete information about the product being sold and the market prices

Customers can be as far as 70% through

the buying cycle before making

contact.

70%

Seek Momentum

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Differentiation boils down to service and customer experience. Once you provide your customers a positive experience, the next step is to get them to share their experiences.

Differentiation Matters 1-Star Growth >

5-9% More Growth

A one-star improvement in online reviews

can lead to a 5-9% increase in

revenue.

Harvard Business School

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Online Reviews Impact on Your Dealership

A 1-star increase in star ratings can lead to a 5-9% increase in revenue.

- Harvard Business School

88% of consumers say they trust online reviews as much as personal

recommendations.

Increased Brand Trust

- BrightLocal

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Online reviews can dramatically impact a business’ positioning in local SEO. Generally, a businesses that meets Google’s algorithm requirements can appear in the Map Pack.

Increased Search Engine Optimization (SEO)

It’s estimated that review signals account for an roughly 9% of Google’s total Local

search algorithm.

GOOGLE MAP PACK

Moz

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Online reviews can give your dealership real, authentic feedback and insights into your employee and business performance.

Authentic Feedback

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Determining Which Online Sites Are Best for Your Dealership70% say online dealership reviews help them determine which dealership to visit.

- Digital Air Strike

What are your dealership’s goal?

- Increase local SEO and online presence?

- Increase brand trust through online visibility?

Over 30% of consumers searched

for car dealers in 2014 (up from 20%

in 2013).

BrightLocal

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Consumer vs. Industry-Specific Review Sites

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How to Collect and Manage Online Reviews 85% of consumers conduct online research before making a purchase.

- Cone Inc.

Build a Balanced Presence Across Multiple Platforms.

(1.0) 1 Review

4.9 171 Google reviews

14 reviews

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- The average smartphone user checks their device over 110 times each day. - Daily Mail

- The average person checks their email 15 times each day. - Mashable

- Roughly 64% of Americans have a smartphone. - Pew Research Center

What Devices Do Your Customers Use?

Email can have a 20% read rate compare to a

99% on mobile.

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Ask.

Then provide your customer the easiest way possible to leave you a review.

70% of millennials feel

obligated to share

their experience

The Easiest Way to Collect New Reviews

Millennial Marketing

Have someone detached from the situation respond to the negative review. This ensures emotions are left out of the response and a solution is presented to the disgruntled customer.

How to Respond to Negative Reviews

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Aim to respond to ¼ of reviews. This can give your dealership a personality and voice that prospective customers will easily see when reading reviews.

How to Respond to Positive Reviews

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● Review Generation● Review Management (across all sites)● Analytics● Alerts● Quick Response from Dashboard

Use a Review Management System That Works for You.

www.podium.co

Start collecting and managing reviews on sites like Google, YP, Cars.com and more.

Try Podium Out Free

TRY IT OUT FREE

www.podium.co

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Sourceshttp://www.dailymail.co.uk/sciencetech/article-2449632/How-check-phone-The-average-person-does-110-times-DAY-6-seconds-evening.html

http://mashable.com/2014/12/12/email-checking-study/

http://www.mckinsey.com/client_service/automotive_and_assembly

https://www.seekmomentum.com/blog/industry-news/how-customers-learn-about-your-company/

http://www.hbs.edu/faculty/Pages/item.aspx?num=41233

https://www.brightlocal.com/2014/07/01/local-consumer-review-survey-2014/

https://moz.com/local-search-ranking-factors

http://digitalairstrike.com/take-control-of-your-dealerships-online-reputation/

http://www.conecomm.com/contentmgr/showdetails.php/id/4008

http://www.millennialmarketing.com/who-are-millennials/