Lead With Your Voice: Career Development Using Social Media

Career Development Using Social Media

LEAD WITH YOUR VOICE

Career Development Using LINKEDIN

• 350 million+ users

• 94% of recruiters use LinkedIn to vet candidates

• There are about 3 million active job listings on LinkedIn

LEAD WITH YOUR VOICE

Advantages to Using LINKEDIN?

• Build a professional network.

• Network by engaging actively.

• Actively promote your areas of interest & expertise.

LEAD WITH YOUR VOICE

Career Development Using TWITTER

• There are about 1 billion registered users on Twitter, but 44% created an account & never sent a single tweet!

• 302 million are active monthly.

• 100 million are active daily.

LEAD WITH YOUR VOICE

LEAD WITH YOUR VOICE

Advantages to Using TWITTER?

• 54% of recruiters use Twitter for sourcing candidates.

• 34% of job seekers use Twitter for finding work.

• Twitter is a good place to get noticed by recruiters because recruiters tend to have fewer followers on Twitter but many connections on LinkedIn.

Career Development Using FACEBOOK

• 1.44 Billion monthly active users

• 936 million daily active users

• Canada is the country with the most active Facebook users.

LEAD WITH YOUR VOICE

Advantages to Using FACEBOOK?

• On Facebook, you can manage the first impression you make with public posts on your profile.

• Follow company Pages & industry leaders. Engage with their activity.

• Promote your areas of interest, your volunteer work, community activities & projects that you’re involved in.

LEAD WITH YOUR VOICE

WHY USE SOCIAL MEDIA?

So why use Twitter, LinkedIn & Facebook for career development?

You may not be using social media to job search yet, but RECRUITERS are!

When you understand how to use Twitter, LinkedIn & Facebook for career development, you can connect directly with companies & professionals in your industry.

You can build your social credit & access the hidden job market with online networking.

WHY USE SOCIAL MEDIA?

As with any job fair, it’s strategic to go where the recruiters are -- yes, even online!

Let’s look at how recruiters are spending their time online & at how are they using social media...

WHY USE SOCIAL MEDIA?

94% of recruiters use LinkedIn & 48% of them use just LinkedIn

66% use Facebook, but only 1% use just Facebook

10% use LinkedIn & Facebook together

79% have hired candidates found on LinkedIn versus 26% on Facebook

19% of recruiters use both LinkedIn & Twitter together, but only 1% use just Twitter

WHY USE SOCIAL MEDIA?

BUT HOW...?

Can I network & market myself using social media?

BUT HOW...? Get focused & make your social

media activity reflect the kind of person you are.

Build network connections gradually. Networking effectively online requires consistency, patience, authenticity & good humour.

93% of recruiters will review a candidate’s social profile before making a decision.

55% of recruiters have reconsidered a candidate based on what they saw on social media.

73% of employers plan to increase their spending on recruiting using social media.

LEARN TO USE SOCIAL MEDIA STRATEGICALLY...

According to a survey of Canadian employers, conducted by Workopolis.com, 63% of Canadian employers are going to look at your social media profiles.

48% of employers said they have seen something on a social media profile that moved them to not hire a candidate.

LEARN TO USE SOCIAL MEDIA STRATEGICALLY...

WHAT DO YOU THINK THOSE EMPLOYERS SAW...?

“Negative comments about previous employers.”

“Saw a post that they were going out drinking at the same time as their scheduled employment interview, which they obviously didn’t show up for. Needless to say they didn’t get the job.”

WHAT MADE THEM NOT HIRE THE CANDIDATE?

“Drinks in hand, partying in a bikini, comments on pictures using profanities, comments about hating the 9 to 5 grind.”

“Suggestive photos easily visible on Facebook. Not the image we want for our company.”

WHAT MADE THEM NOT HIRE THE CANDIDATE?

“A young man who had presented himself as very clean cut and well mannered had pictures of himself and his friends engaged in a fistfight with another group of individuals. The comments were outrageous targeting the other group based on race and economic status.”

WHAT MADE THEM NOT HIRE THE CANDIDATE?

“Sexist postings objectifying women.”

“Very angry face on the profile picture.”

“Inappropriate posts that were opinionated and ill informed. Candidate did not get to interview stage.”

“The person’s profile had many pictures of them engaging in illegal drugs.”

WHAT MADE THEM NOT HIRE THE CANDIDATE?

“A personal website dedicated to the promotion of their personal belief in an impending alien apocalypse.”

WHAT MADE THEM NOT HIRE THE CANDIDATE?

GET ACCOUNTS SET UP PROPERLY

SEARCH & CONNECT - FIND & FOLLOW

LISTEN ACTIVELY

ENGAGE OFTEN

NETWORK USING SOCIAL MEDIA

ON LINKEDIN: Fill Out Your Profile Completely & Make It Public.

Your profile needs to be 100% complete. Members with complete or “All Star” profiles are 40x more likely to receive opportunities through LinkedIn.

By default, LinkedIn sets your profile to be viewable to the public. For active job seekers, this is the best option.

PUT YOUR BEST FOOT FORWARD

ON LINKEDIN: Be Strategic.

Publish status updates & posts (relevant to your work) regularly, to create more engagement.

Best time to post on LinkedIn for engagement is Tuesdays 11am to NOON (AST)

Best time to post on LinkedIn for shares is 10-11am or 2-3pm (AST)

PUT YOUR BEST FOOT FORWARD

ON LINKEDIN: Be active & engaged!

Comment on posts by colleagues in your industry.

Post links to industry articles, professional inspiration, industry leaders, information about a presentation you are attending, a review of a career-related book you’re reading, a project working on, or . . .

PUT YOUR BEST FOOT FORWARD

Ask your contacts a question. For example: “What is YOUR best advice for graduates?”

PUT YOUR BEST FOOT FORWARD

ON TWITTER

Fill out your Twitter bio appropriately.

People will read your bio to get a sense of who you are & what you are all about. Include your location. And if you’re job searching, consider including a link to your LinkedIn profile.

PUT YOUR BEST FOOT FORWARD

Find & follow contacts & companies on LinkedIn.

Engage with your contacts’ posts & the companies you follow.

Publish status updates & posts, relevant to your work, regularly.

Participate in LinkedIn groups, relevant to your work.

SUMMARY FOR LINKEDIN

Fill out your profile thoughtfully & completely.SEARCH, FIND & USE relevant hashtags to join career-related conversations.SEARCH & FOLLOW career-related accounts for companies or organizations that interest you.SEARCH & FOLLOW career-related accounts of recruiters in your industry.Monitor companies & recruiters – listen to learn.

SUMMARY FOR TWITTER

Follow the LAW OF RECIPROCITY on Twitter: connect and engage! Join Twitter chats, contribute value, find & follow like-minded people in your industry.Create PRIVATE Twitter lists to filter tweets from potential employers & recruiters.

SUMMARY FOR TWITTER

SIGN OUT then go view your Facebook profile as a stranger would.

Hide or delete any posts that would sound off-putting to an employer. Think about how an employer would evaluate each post.

Don’t scrub away your personality, just put boundaries in place & manage your presence online.

SUMMARY FOR FACEBOOK

Social Media Posts that Swayed Canadian Employers To HIRE a Candidate: “Community participation, charitable

service.” “Athletic accomplishments – Marathon

runner lending to traits like perseverance and commitment.”

“Giving back to their community.”

PUT YOUR BEST FOOT FORWARDON FACEBOOK TOO...

“A recent candidate had not included their volunteer service on their resume but from reviewing their social media it was apparent that they were a strong supporter of charitable organizations in the city. That tipped the scale in my hiring decision between that candidate and another.”

“Volunteer / charitable involvement.”

PUT YOUR BEST FOOT FORWARDON FACEBOOK TOO...

“Articulate, professional and tastefully creative content.”

“Thoughtful posting of articles.”

“The candidate looked very friendly and it made us want to contact her.”

PUT YOUR BEST FOOT FORWARDON FACEBOOK TOO...

“Pictures of volunteering or being a great parent.”

“Kindness, compassion towards humanity issues.”

PUT YOUR BEST FOOT FORWARDON FACEBOOK TOO...

An effective approach to professional networking online, boils down to two broad goals: Develop greater self-awareness in managing your online content & your interactions - both personally & professionally. Learn how to use your social media channels to build connections & open doors!

IN A NUTSHELL...

In a world where companies & employers are doing business &

recruiting using social media, employees & job candidates can

BUILD TRUST by BUILDING

SOCIAL CREDIT - just as we build financial credit.