May 10, 2015
Blockbuster vs netflix story
1999 - IPO
2004 – 9000 stores
2010 – Bankrupt
2011 – Acquired by DISH
#ShiftHappens
Systems
Processes
Structure
Hierarchy
#ShiftHappens
Do More w/ Less Social Engagement Speed of Business BYOD
The Next Revolution is Here
Pervasive Adoption of Social Tools
84% of organizations have remote workers
Changes how we work
65% of companies are deploying at least one social software tool
Always on -- Consumers use an average of 4 devices every day
20% expect a response within one hour via social media
Rise of the social consumer
44% of consumers complain via social media
Humans have an intrinsic drive to engage and connect
We organize into communities to get things done - at home, and at work
Modern social capabilities remove the barriers of geography and time
enhancing
The Value of Enterprise Social
Business Agility
Employee Engagement
Team Collaboration
Connected Enterprise
Love It When Shift Happens
Partners Customers Prospects
Sales Service Marketing
HR R&D Operations
Organizational silos Ineffective engagement
Connected enterprise Facilitates purposeful collaboration
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Why won’t this one fit?
Why Training Alone Is Not Working
Sustainable Adoption Goals
How to Drive Sustainable Adoption
Gartner estimates that through 2015
80% of social business efforts will not achieve the intended benefits due to inadequate leadership and an overemphasis on technology.
It’s All About Business Value
Expedite Innovation Facilitate Engagement Financial Gains
$
Social is about empowering
bottom-up organization
Individuals | Communities | Groups
to make top-down business goals successful Increase Revenue | Lower Costs | Reduce Turnover
Define Your Enterprise Social Vision Align company values to how enterprise social can help
Business Value Enterprise Social Purpose
1. Engaging employees;
Team work 2. Collaboration 3. Innovation
1. Attracting, engaging & retaining employees
2. Connecting, collaborating & sharing with teams 3. Adapting, competing & winning through rapid iteration
Map to Business Value
Mobile
+
Enterprise Social = Get Your Work Done
Engage, inspire, retain employees– connecting employees across org, geo, & time boundaries.
Enable vital connections & collaboration – connecting employees to partners and partners to customers.
Connect with customers and turn them into loyal advocates – connecting sales, service, & partners with customers.
Increase agility with real-time access – connecting to customers quickly and accurately.
Deliver Contextual User Training
Employ Active Learning
Engage Key Business Groups
Corporate Communications
Human Resources
Establish Scalable Support
Essential Components
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Regular Social Adoption Activities
Measure Success
Business Value Opportunity
How does the intranet enable this?
What was achieved? How is it measured?
Team Collaboration
Streamlined collaboration across regions and teams to execute go-to-market strategy.
Increasing global spread of business.
15% improvement in increasing number of successful innovations for new products or services.
Employee Engagement
Find experts and information fast.
Time saved in searching for assistance with Sales training.
30% improvement in access to experts and knowledge.
Achieve real business relevance by measuring your outcomes in terms of ROI. Use enterprise social data to support your findings.
Lather, Rinse, Repeat
Effective Communications
Better Engagement
Enterprise Social Journey
Team Collaboration
Business Solutions
Governance
Executive Commitment
Relevant Governance
How to Transform Your Enterprise
Ready to Lead This Revolution?
#ShiftHappens
thank you
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