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Lead Genera)on: Building a Connec)on Worthy LinkedIn Profile
Central Wisconsin Social Media Conference | Oct. 20, 2011
! 25 years + experience B2B -‐ manufacturing / professional service firms. ! Unique focus -‐ technical products and engineering. ! Social Selling and Social Product Development ! Based in the Midwest with naLonal reach.
#3 Your Profile Text ! Use MicrosoW Word to write and store it ! Export your LinkedIn profile as a back up each month or week ! Export your LinkedIn connecLons weekly
• Brea Caine • President, Citrix Online • LocaLon Santa Barbara, California Area Industry Computer So_ware
When contacting me, please provide detailed context for your contact. - I only accept contacts from people that I have met/know or via referral from a trusted connection of mine. - I do not accept cold contact connections so please don't make them.
Call me 608-225-1985, email [email protected] All social links at http://www.xeesm.com/wendysoucie I am interested in connecting. Help me out - Please let me know what you do and why you might see value in connecting with me, even where we might have met in person. This will help me take action more proactively versus generic invites. Thanks!
LinkedIn Groups • 919,566 Groups already (5/2011 -‐ English)
• Create/Manage up to 10 Groups
• JOIN up to 50 Groups • General and/or Geographic Groups
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Which Groups to join?
Join 25-40 groups, pick top 5 in size
• Find professionals
• Find trade associa)ons
• Find your peers • Find your customers
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Group Tips
• TIP – Invite the Group Owner/Manager to Connect! • Watch discussion and review members • Begin to converse with others in the group • Invite key members or everyone • If not ac)ve – move on
Homework • Send a customized invite to [email protected] • Complete your profile to 100% • Request a recommendaLon (Colleague, client, supervisor) • Add a work and personal email to LinkedIn • Give a recommendaLon – start with Wendy Soucie as speaker/trainer
• Join at least one group • Add the LinkedIn signature / or manually add your profile link to your email signature
Contact Wendy Soucie Engage with your customers. Enter the conversaLon. Engage with me. Wendy Soucie ConsulLng, LLC Social Media for Business 608-‐225-‐1985 Social web links: hbp://xeesm.com/wendysoucie [email protected]
Presenta;on avail on h?p://www.slideshare.net/wsoucie s