L&DJ PR F5-sessie content marketing, Jacco Bouw - Webpower

• 1. F5 = discoverthe power ofcontentmarketing

2. F5 sessie L&DJ | 2Jacco BouwCEO webpowerVisionary, Entrepreneur, Speaker Author of Marketing to Chinas Netizens Online MediaMan of the yearconfidential 3. F5 sessie L&DJ | 3key for creating content1) Who is your target group?2) How to create relevant content?3) How to easily share your content? 4. title of the presentation | 4 5. F5 sessie L&DJ | 5the REAL model 6. F5 sessie L&DJ | 6 contact leggen reach communiceren engagement converteren activation continueren leverage 7. Cathay Pacific China Business Awards 7Red BullFelix Baumgarten 8. F5 sessie L&DJ | 8not every man wants to be the fastest in the worldDurex 9. F5 sessie L&DJ | 9who is your target group? SecurityVisieSAAS IT REALCMO27001 user Channel Marketing Softwaremarketing Manager 10. F5 sessie L&DJ | 10 at what stage is your target group? LooseningCommitting ExploringCommitting Justifying Making the the statusto change solution to a solution the decisionselectionquoPoints for every downloadPoints for every clickTagging & Labeling on the websitePoints for filling in a request form SecurityVisieSAASREAL27001 reach engagementChannel activation Softwaremarketing leverage 11. F5 sessie L&DJ | 11how to easily share your contentArticles Resource librariesBooks/e-booksRSS/XML feedsBrochures/manualsSocial MediaCase studies VideosInformation guides Visual contentMicrosites/ webpages Webinars/webcastsOnline courses WhitepapersPodcast/video castsWidgetsPresentationsWorkbooksProduct data sheetsReference guides 12. title of the presentation | 12 13. F5 sessie L&DJ | 13 how to easily share your contentReachArticlesActivationBooks/e-books Webinars/webcastVideossVisual contentCase studiesInformation guidesMicrosites/ webpagesOnline coursePodcast/video casts LeveragePresentationsEngagement WidgetsProduct data sheets Brochures/manuals WorkbookSocial Media Reference guideResource libraries WhitepapersRSS/XML feeds 14. title of the presentation | 14 15. F5 sessie L&DJ | 15at what stage is your client? LooseningCommitting ExploringCommitting Justifying Making the the statusto change solution to a solution the decisionselectionquo Catch the attention of the unknown visitor by attractive content Provide downloadable whitepapers/ best practice casesalways ask an email address for every download Invite the person for a webinar Convert them to a client Leverage them to upsell / cross sell Measuring every single step to convert them from stage 1 till stage 6 16. F5 sessie L&DJ | 16but how to create the best content?Follow Industry NewsMonitor social conversationsRecruit a team of content creatorsTake your video camera everywhereWrite annual and best-of featuresConduct original researchLook beyond your industry & Audience 17. F5 sessie L&DJ | 17be relevant 18. F5 sessie L&DJ | 18deliver the content on every device 19. F5 sessie L&DJ | 19develop a message for every personasex and the city model (canicas) 20. F5 sessie L&DJ | 20and never forget to test, test & test 21. F5 sessie L&DJ | 216 rules of content marketing It is not promotional It is relevant Its closes a gap It is well written It is relevant to your company It gives proof 22. F5 sessie L&DJ | 22Jacco BouwChief executive officerwebpower.nl/jacco+31 650 691292+ 86 186 0164 0472Jacco-skypeLinkedin.com/in/jaccobouw