LCPLFA Board of Directors Meeting Agenda · McGinnis, Pam Carlson, Scott Carlson Jill called the meeting to order. There were no additions to the agenda. Scott presented the Financial

LCPLFA Board of Directors Meeting Agenda

Monday, July 21, 2014 Via Conference Call -- (605) 475-4700 - Participant Access Code: 205184#

Officers: Jill Burzynski (President), Marsha Goodman (President-Elect), Janie DeLeon Male (Vice President), Secretary-Vacant, Barb Miller (Treasurer), Jerold Rothkoff (Immediate Past President) Directors: Charlotte Audet, Franklin Drazen, Brigid Fernandez, Rachel Kabb-Effron, Barbara Boone McGinnis

4:00 PM – 4:05 PM ET Welcome/Call to Order - Additions to Agenda/Approval of Minutes from June

Jill Burzynski

4:05 PM – 4:15 PM ET Finance Report

Scott Carlson/ Barb Miller

4:25 PM – 4:40 PM ET

Committee Reports (See attached) Committee Highlights to Discuss: - 2014 Conference Registration Update - Membership Committee Revamp - Rachel's Barriers to Membership Memo - 2015 LCPLFA UnProgram March 3-5, 2015

Embassy Suites Chicago, IL - Nominations Committee - Applications due 7/25

- Slate Sent to Membership by 8/11

4:40 PM – 4:45 PM ET New Business - 2015-16 Committee Chair Turnover

- 2015 Budget Review

4:45 PM – 4:50 PM ET Master Calendar Review

Jill Burzynski

Adjournment

Jill Burzynski

LCPLFA June, 2014 Board of Directors Minutes

Present: Jill Burzysnki, Brigid Fernandez, Barb Miller, Janie DeLeon Male, Rachel Kabb Effron, Barbara

McGinnis, Pam Carlson, Scott Carlson

Jill called the meeting to order. There were no additions to the agenda.

Scott presented the Financial Report.

Registration is now open for the Annual Conference in September.

Pam presented the dates of March 4-7, 2015 available at $115.00 at the Embassy Suites O'Hare Chicago for

next year's UnProgram.

With the addition of two new firms, the association Currently have 73 members in LCPLFA.

Scott reported that the Publications Committee will meet next week to discuss the next issue.

Pam will talk to Debra King and the Stockton faculty about confirming the Spring 2015

Jill noted that she and Jerry met last week to discuss potential new board nominees. Janie recommended

Sandy Tobin ECC

The board tried to brainstorm about potential new board members. Some names included Daniel Seink's

name, Randy Clinkscales (and/or an associate attorney from his office). April Hill. Brian Adler. Rick Romeo.

Jane McNamara. Jill agreed to pass these names along to Jerry Rothkoff.

Pam asked Rachel to send her Jennifer Corso's email about doing an educational call for the organization this

fall. Pam will also follow up with Michael Fiore about possibly doing a webinar on assistive technology.

Rachel noted she will review the barriers to membership discussed in Denver last April including a tiered

membership fee structure and circulate more information to the membership committee and the board of

directors before the next calls.

The master calendar was reviewed.

Barbara McGinnis made a motion to adjourn the meeting. Rachel seconded the motion. Motion passed

unanimously. Meeting was adjourned at 4:45 p.m. ET

LCPLFA

Balance Sheet As of July 15, 2014

Total

ASSETS

Current Assets

Bank Accounts LCPLFA 76,234.39

Total LCPLFA 76,234.39

Total Bank Accounts $ 76,234.39

Accounts Receivable Accounts Receivable 13,162.00

Total Accounts Receivable $ 13,162.00

Other current assets Cash on Hand 0.00

Undeposited Funds 895.00

Total Other current assets $ 895.00

Total Current Assets $ 90,291.39

TOTAL ASSETS $ 90,291.39

LIABILITIES AND EQUITY Liabilities Current Liabilities Accounts Payable Accounts Payable 0.00

Total Accounts Payable $ 0.00

Total Current Liabilities $ 0.00

Total Liabilities $ 0.00

Equity Opening Bal Equity -289.80

Retained Earnings 38,230.63

Net Income 52,350.56

Total Equity $ 90,291.39

TOTAL LIABILITIES AND EQUITY $ 90,291.39

LCPLFA

Budget vs. Actuals: 2014 - FY14 P&L January - December 2014

Total

Actual Budget

Income

Fundamentals Program 9,665.00 17,000.00

Meeting Registration 2,000.00 2,000.00

Annual Conference 11,715.00 27,000.00

Common Interest Meetings 13,400.00 UnProgram 4,050.00 5,000.00

UnProgram-Attorney 3,240.00 4,000.00

Total Meeting Registration $ 34,405.00 $ 38,000.00

Membership Dues 54,340.00 57,000.00

Scholarship 2,625.00 2,500.00

Total Income $ 101,035.00 $ 114,500.00

Gross Profit $ 101,035.00 $ 114,500.00

Expenses Board of Directors meeting 357.07

Convention or Meeting Expense 2,435.25 33,000.00

UnProgram Expenses 7,675.00 9,000.00

Total Convention or Meeting Expense $ 10,110.25 $ 42,000.00

Credit Card Charges 1,156.07 2,000.00

Fundamental Programs 8,852.10 16,000.00

Insurance - nonemployee 1,000.00 1,000.00

Marketing 5,131.95 10,000.00

MemberClicks 1,365.00 2,500.00

Total Marketing $ 6,496.95 $ 12,500.00

Membership Development 3,528.28 5,000.00

Other Miscellaneous Service Cost 119.95 200.00

Postage and Delivery 20.00 100.00

Printing and Reproduction 158.91 Professional Services fees 15,000.00 31,000.00

Publications 382.00 500.00

Quickbooks

292.00

Telephone 832.86 2,500.00

Total Expenses $ 48,014.44 $ 113,092.00

Net Operating Income $ 53,020.56 $ 1,408.00

Net Income $ 53,020.56 $ 1,408.00

LCPLFA

Profit and Loss January 1 - July 15, 2014

Total

Jan 1 - Jul 15, 2014 2013 (PP)

Income

Fundamentals Program 9,665.00 5,470.00

Meeting Registration 2,000.00 1,000.00

Annual Conference 11,715.00 Common Interest Meetings 13,400.00 UnProgram 4,050.00 4,875.00

UnProgram-Attorney 3,240.00 4,000.00

Total Meeting Registration $ 34,405.00 $ 9,875.00

Membership Dues 54,340.00 49,725.00

Scholarship 2,625.00 1,875.00

Total Income $ 101,035.00 $ 66,945.00

Gross Profit $ 101,035.00 $ 66,945.00

Expenses Board of Directors meeting 357.07

Convention or Meeting Expense 2,435.25 100.00

UnProgram Expenses 7,675.00 7,956.34

Total Convention or Meeting Expense $ 10,110.25 $ 8,056.34

Credit Card Charges 1,156.07 980.16

Fundamental Programs 8,852.10 4,075.43

Insurance - nonemployee 1,000.00 1,000.00

Marketing 5,131.95 3,390.51

MemberClicks 1,365.00 2,640.00

Total Marketing $ 6,496.95 $ 6,030.51

Membership Development 3,528.28 Other Miscellaneous Service Cost 119.95 72.25

Postage and Delivery 20.00 Printing and Reproduction 158.91 212.75

Professional Services fees 15,000.00 15,000.00

Publications 382.00 125.00

Telephone 832.86 1,781.07

Total Expenses $ 48,014.44 $ 37,333.51

Net Operating Income $ 53,020.56 $ 29,611.49

Net Income $ 53,020.56 $ 29,611.49

The mission of the Life Care Planning Law Firms Association is to develop life care planning as a holistic legal practice which

anticipates and provides legal and care advocacy services to the firm’s clients as their circumstances and health care needs

change. Members are committed to helping clients and their families navigate the long- term and health care system and

advocate for good care during their loved one's journey through the elder care continuum.

The Life Care Planning Law Firms Association will facilitate collaboration among members and associates, educate members and

interested persons, and develop life care planning standards, practice tools and systems. The Life Care Planning Law Firms

Association will assist members in developing an elder-centered planning approach for clients and their families.

LCPLFA 2014-15 COMMITTEE REPORTS

The members of each standing committee shall serve for a term of at least one year, commencing on the first day of January. All

committee members shall be appointed by the President, with the majority approval of the Board of Directors, and shall be subject

to removal by the President. Each committee shall be responsible to the President and the Board of Directors and shall make such

reports as the President or the Board of Directors may direct.

Finance Committee (Chair: Barbara Miller) Committee Members: Rachel Kabb-Effron, Beth Prather

The Finance Committee shall assist the Treasurer in overseeing the handling of all Association funds and

review the financial statements prepared by the Treasurer and supervise the internal and external audits.

Update on Online Banking

36-Month Review of Bank/QuickBooks Records

Expense Approval Procedure Set Up

2014 Budget Approved

2015 Budget to be Drafted

Public Relations/Marketing Committee (Chair: Brigid Fernandez) Committee Members: Dan Burzynski, Scott Sellis, Janet McCullough

The Public Relations and Marketing Committee shall develop, implement and monitor a deliberate, planned,

and sustained effort to institute and maintain a mutual understanding between the Association and its publics

of the Association’s activities and objectives and of the interests of the Association’s members.

Committee has reviewed/revamped marketing/membership brochures for graphic redesign

Continue Monthly Blogging – Send blogs to Scott at [email protected] - Link to FaceBook

Committee will look to begin enhancing Members' Only Resources on new website and assist Publications Committee as needed.

ExCom voted not to exhibit at upcoming NAPGCM conference.

Programs Committee

The Programs Committee shall aid in the development and promotion of continuing education for the

members in current Life Care Planning issues. The Programs Committee will develop a curriculum and

schedule of training for new Life Care Planning law firms and periodic telephone conferences for all members

and their employees.

-2014 LCPLFA Conference - Embassy Suites St. Louis, MO - September 11-13, 2014 (Chair: Brigid Fernandez) Committee Members: Barbara Miller, Barbara Boone - Committee is meeting regularly on a monthly basis - See schedule of events on website at www.lcplfa.org

LCP Fundamentals Registration Update

Selling with Stories Registration Update

Annual Conference Registration Update

LCP Fundamentals II Registration Update

Membership Committee (Chair: Dennison Keller/Board Liaison: Janie DeLeon-Male) Committee Members: Randy Clinkscales, Janie DeLeon-Male, Juliane Kocer, Jane McNamara, Daniel Seink, Mary Ann Snell and Tim Takacs The Membership Committee shall be responsible for scheduling, promoting and implementing the Fundamentals Program. The

Membership Committee shall study and recommend to the Board of Directors consider and implement ways and means of

obtaining members who will meet the requirements prescribed in the bylaws. All applications for membership shall be considered

by the Membership Committee for approval. The action of the Membership Committee on an application shall be final unless the

applicant submits a request for review to the Board of Directors within 30 days of notice being sent of the non-approval. The Board

may uphold, modify, reverse, or remand the action of the Membership Committee.

Have approved 7 New Member Applications to date in 2014:

-Borner, Aleman & Davis, LLC | Putnam, CT -Law Office of Dorothy Brogan | Scottsdale, AZ -Wanderpolo & Siegel - Upper Montclair, NJ -Law Office of Amy Reed Pittman | The Villages, FL -Rothamel Bratton LLC | Haddonfield, NJ -Levene Gouldin & Thompson LLP | Binghamton, NY - Alperin Law | Virginia Beach, VA

Have been trying to schedule another Fundamentals program in conjunction with the Texas NAELA Chapter in September but have not received response from chapter organizers.

Reviewing/Considering Rachel's "Barriers to Membership" Memo

Suggesting a Division of Duties for the Membership Committee - into Prospective Membership/Recruitment and Member Benefit Enhancements

Suggest recording Fundamentals II as a 4-Part Webinar for download on Member's Only Site.

Continue to follow up from NAELA, ElderCounsel, TN and Tulsa Bar Events

Develop Marketing Plan for Fundamentals Programs - looking at states with few-0 LCPLFA members Looking at state specific elder law or NAELA Chapter conferences for speaking or exhibiting opportunities in 2014

Develop Marketing Plan for Prospective Member --Following up with eligible members who have attended Fundamentals but not joined the association

Review of Current Member Benefits --Current discount program with DocuBank in place --Have received coupon from ElderCounsel for $50 off a course/product or membership --Considering offering membership blog discounts from Ohio Blogger - Marnie Hayutin --Looking into membership discount for Constant Contact --Possible business program opportunities with Profit Mastery - to launch at UnProgram --Considering plans for video productions in conjunction with PR/Marketing Committee

Mentorship Program --Continuation of Mentoring Calls - Jerry Rothkoff + Others? --Dan Sienk helping to revamp mentoring call

LCPLFA Membership Report -- as of June , 2014

1. Allaire Elder Law | Bristol, CT 2. Anderson Elder Law | Media, PA 3. Bartimole Greene, The Estate & Life Care Planning Firm | Beachwood, OH 4. Begley Law Group | Moorestown, NJ 5. Borner, Aleman & Davis, LLC | Putnam, CT [New member 2014] 6. Bucks County Elder Law, LLC - Henry A. Carpenter, II, | Yardley, PA 7. Burzynski Elder Law | Naples, FL

8. California Elder Law Center | Lakewood, CA 9. Chiumento Selis Dwyer P.L. | Palm Coast, FL 10. Clinkscales Elder Law Practice, P.A. | Hays, KS 11. CP Law, PLLC | Phoenix, AZ [New member end 2013] 12. Daniel P. Seink Co., Ltd. | Brecksville, OH 13. Debra K. Schuster, PC | St. Louis, MO 14. DeLoach & Hofstra, P.A. | Seminole, FL

15. Dennis M. Sandoval, A PLC | Riverside, CA 16. Elder Law of East Tennessee | Knoxville, TN 17. Elder Law Practice of Timothy L. Takacs | Hendersonville, TN 18. Garland Law Offices, P.A. | Manalapan, NJ 19. Hazen Elder Law | Harrisburg, PA 20. Hill Law Group, PA | St. Petersburg, FL

21. Hurley Elder Care Law | Atlanta, GA 22. J Barry Law Office | Lebanon, TN 23. Jamieson Long & Associates | Moline, IL 24. Keystone Elder Law P.C. | Mechanicsburg, PA 25. Law Office of Amy Reed Pittman | The Villages, FL [New member as of June 2014] 26. Law Office of Dorothy Brogan | Scottsdale, AZ [New member as of April 2014] 27. Law Office of Jane M. McNamara | Valencia, CA 28. Law Office of Howk & Downing LLP | Fresno, CA 29. Law Office of Leslie Wizelman | Wyalusing, PA 30. Law Office of Mary Ann Snell | Bethlehem, PA 31. Law Offices of Franklin A. Drazen, LLC | Milford, CT 32. Law Offices of Julianne Kocer, P.S. | Seattle, WA 33. Legacy Center of Louisiana, LLC | Prairieville, LA 34. Legacy Law Firm, LLC | Sandwich, IL 35. Levene Gouldin & Thompson LLP | Binghamton, NY [New member as of July2014] 36. Life Planning Law Firm, P.A. | Sarasota, FL 37. Rothkoff Law Group | Cherry Hill, NJ 38. Law Offices of Beth A. McDaniel, PLLC | Renton, WA 39. Law Offices of Stephen Spano & Francine Dawicki | Saugus, MA 40. Marshall, Parker & Weber | Williamsport, PA 41. Martha C. Brown & Associates | St. Louis, MO 42. Marsha Goodman, Attorney PLLC | Phoenix, AZ 43. Maser, Amundson, Boggio & Hendricks, PA | Minneapolis, MN 44. Mayhone Elder Law, PLLC | Ocean Springs, MS 45. McClanahan Moody, PLLC | Tumwater, WA 46. Michael R. Bascom, P.C. | Cumming, GA 47. Michael D. Weinraub, PC | Ventnor, NJ 48. Michigan Estate Planning Law Center | Grand Blanc, MI 49. Pabian & Russell, LLC | Life Care Advocates | Boston, MA

50. Paula K Almgren Attorney at Law P.C. | Lenox, MA 51. Prather & Swank, P.A. | Fort Myers, FL 52. Resch Siemer Law Office, LLC | Effingham, IL 53. Rothamel Bratton LLC | Haddonfield, NJ [New member as of June 2014] 54. San Diego Elder Law Center | Bonita, CA 55. Smith and Condeni, LLP | Cleveland, OH 56. Strohschein Law Group, LLC | St. Charles, IL 57. The Estate and Elder Law Center of Southside VA | Bassett, VA (Robert Haley) 58. The Estate Planning and Elder Law Firm, P.C. | Arlington, VA 59. The Heritage Law Group | Yorktown, VA 60. The Kabb Law Firm | Beachwood, OH 61. The Law Practice of Dennison Keller, LLC | Cincinnati, OH 62. Thomason, Swanson & Zahn, PLLC | Park Rapids, MN [New member end 2013] 63. Tully & Winkelman, P.C. | Melville, NY 64. Vincent, Romeo & Rodriguez, LLC | Louisville, CO 65. Weatherby & Associates, PC | Bloomfield, CT

66. Weiner & McCulloch, PLLC | Houston, TX 67. Wilson, Pinder & Snow, LLC | Clinton, CT [New member 2014] 68. Wanderpolo & Siegel - Upper Montclair, NJ [New Member April 2014] 69. Zacharia & Brown PC | McKeesport, PA

Have responded that renewal is forthcoming:

70. Byrski Estate & Elder Law | Punta Gorda, FL

71. Estate and Elder Law Planning Center | Mountain Home, AR 72. Heritage Elder Law & Estate Planning, LLC | Butler, PA 73. Johnson & Nagaich | Federal Way, WA - - Invoiced per DK/May, 2014

Publications/Technology Committee (Dan Burzynski) Members: Carl Zacharia, Ron Fatoullah and Janet Jackson McCullough

The Publications Committee shall develop and implement publications, treatises, and practice systems to aid

in the continuing education of members and to keep members informed of Association activities.

1st Quarter Publication is being designed for publication date of March 31, 2014

Care Coordination Committee (Chairs: Connie Taylor/Sandy Tobin)

The Care Coordination Committee shall develop and implement programs to assist members in providing care

coordination services to their clients and families, and in recruiting, qualifying, developing, and supporting

Care Coordinators within member firms. The Chair of the Care Coordination Committee shall be the Care Coordination

Liaison.

Suggest revamping/working on Resource Page for ECCs/Staff on Members' Only Website

2014 Call Schedule: January 1/29: “When to Say No and When It’s a Go: Boundaries for ECC’s” February 2/26: “’Friend Me’ – Social Media, How & When to Use, Does it Work?” March 3/26: Topic TBD

Stockton ECC Fundamentals Course (Debra King)

Certificate in Elder Care Coordination (CECC) Spring Online Program Now Registering for January 20-May 1, 2015

LCPLFA 2014 Master Calendar of Events

July, 2014

July 16 at 4:00 ET Membership Standing Committee Meeting July 18 at 12:00 ET Mentoring Call - Topic TBD

July 21 at 4:00 ET Board of Directors Meeting August, 2014

August TBD Mentoring Call August 12 at 1:30 ET PR/Marketing Standing Committee Meeting

August 11 2014-15 LCPLFA Directors Slate due to Membership August 18 at 4:00 ET Board of Directors Meeting August 20 at 4:00 ET Membership Standing Committee Meeting

August 25 at 4:00 ET Conference Committee Meeting August 27 at 4:00 ET ECC/Staff Support Call - Topic: TBD

September, 2014

September 10-11, 2014 Selling with Stories & Fundamentals Pre-Sessions - St. Louis, MO

September 11-13, 2014 LCPLFA Annual Conference - St. Louis, MO September 13, 2014 LCP Fundamentals II

New Board Elected/Chairs Assigned... No ECC/Staff Support Call No Mentoring Call

Memo:

From: Rachel Kabb-Effron

To: LCPLFA Membership Committee and Board of Directors

Date: June 16, 2014

Re: Decreasing Barriers to Membership

Purpose: The purpose of this memo is to create a structural framework to increase

membership in the Life Care Planning Law Firms by decreasing the barriers to membership for

new and returning firms.

History: The LCPLFA was created in 2006 by a group of law firms that had taken the

precursor to the fundamentals program that was created and maintained by Timothy L.

Takacs. There were essentially two criteria to become a member of the newly created LCPLFA.

The first was to for the attorney of the firm to have taken that fundamentals program and then

for that person to pay a membership fee and then commit to hiring a care coordinator on at

least a part time basis.

Present issue: Membership in the LCPLFA has been declining in recent years on a fairly

consistent basis. We currently have 73 member firms. While further study is needed about

why people choose not to renew, there is some sentiment that more experienced members do

not renew because they do not find the programming challenging enough. Intermediate

members (defined as those 2 years of LCP practice or less) find different challenges in

implementing LCP into their practices and give up on the model. The new and prospective

members may feel intimidated by the high threshold for membership. This memo seeks to

provide a three pronged approach to increasing in each of these groups.

The New/Prospective Member: We currently offer 2 fundamental programs a year. These are

usually offered before the annual meeting and before the Unprogram. There may be 2 other

programs each year but they are usually scheduled if there is local interest or if enough interest

is generated through the website to create a class. Unfortunately, interest in additional

fundamental classes has subsided. Also, these classes are very expensive to put on in a city

that is not a home base for the presenter. Approximately 10-15 prospective members would

have to pay for and attend the class to make the class profitable. The current cost of the class

is over $900.00 which is a high barrier for a new/transitioning lawyer, especially when time

away from the office, travel and lodging expense is considered. Then we ask the member to pay

another $595.00 to join the organization at the end of that class.

One idea would be to decrease the current barrier to membership to a 2 hour webinar that

would cover the following topics:

Elder vs. Asset Centered planning

Chronic Care Model

HOPS vs. UNHops

Planning across the Care continuum

How the Care coordinator helps

How we have grown our practices (some firm testimonial)

Call to action to join our organization and take the next step (Fundamentals I and our national meeting

Fundamentals I (an in-person 6 hour program) would then focus on the LCP process, the

transition and whom to hire, costs and pricing, marketing and other LCP start up issues

implementation.

The webinar would be included in the first year membership of $595.00. The fundamentals

would be extra but would be scheduled around the new members or our annual meeting.

The new member would be listed as such on the LCPLFA.org website and until they take the

fundamentals and/or hire their ECC, the would not gain full membership.

Intermediate membership level: The goal here is to create a ½ day in person meeting plus

mentoring to keep the intermediate member engaged. This process would be developed to

include some of the following topics:

I’ve hired an ECC, now what?

Monitoring your dashboard

Running your practice

Handling growth

Knowing when to hire another ECC

Replacing staff

How to package services

The other issue with this (and all levels) is revamping the admission/renewal packet. It

must be condensed to 1 page!

Senior (Master level) membership: This class of membership would be based on an objective

criteria of number of LCP cases (100 or more), number of employees (4) or gross income from

LCP over $500k. For those members that meet these criteria, there would be a master class

that would meet outside of meetings with a monthly conference call and 2 in person meetings a

year to be paid by the members attending. The master level membership would be encouraged

to donate to an endowment fund of $1500-$2000 per year to be listed as such on the website

and to have access to the master classes. The funds from the master level membership would

be held in an endowment to help fund future growth of the LCPLFA rather than strictly for

operational expenses.

List of Investments:

1) Create Webinar from existing recorded materials or newly created with Tim, Rachel, Marsha or Jill, Beth, etc.

2) Time to revamp the application/renewal packet 3) Administrative time to organize the master class events. 4) Time and administration of the fundamentals II class.