LCI 2015: Building a Better Brand

Building A Better Brand

MIKE SIMS CREATIVE DIRECTOR

SCOTT BRINKMEYER ART DIRECTOR

+  Branding has become a visual language..

in a design-centric culture.

Apple® harnesses power to connect

people into something larger than themselves.

So can we.

+  Branding and design matter to the masses.

Will the church Respond?

Building a Better brand

A brand is not a logo.

It’s an Experience.

It’s a relationship.

It’s a lifestyle.

It brings meaning.

It shapes identity.

+  Shouldn’t we offer those same things

as a Church?

Brand Cohesion

Who we are = Who we say we are = Who others say we are

Brand Standard EXAMPLES

• Happy graphics

OLD NEW

• Photos of real people

SURVIVINGTHE HOLIDAYS

Help for those dealing with grief during the holidays

No matter how long it’s been since your loved one died, grief can make the holidays a painful time. But there’s hope. Join us for an encouraging seminar that will help you survive the holidays and discover new reasons to enjoy them again.

Please register at twumc.orgor by calling Caring Ministries at 281.297.5953

Brand Standard EXAMPLES

• Happy graphics • Cute names

OLD NEW

• Photos of real people • Call it what it is

Brand Standard EXAMPLES

• Happy graphics • Cute names • Rogue designs

OLD NEW

• Photos of real people • Call it what it is • Consistent application

Life stages Of a brand

Brand Family EXAMPLES

Brand Family EXAMPLES

Lasting connection Identity Meaning Story Transformation Salvation

Why does it matter?

Worldly culture

Eternal impact

Design Resources

Lightstock Shutterstock Creative Market Creation Swap Veer Graceway Media Quispologies Brand New Igniter Media

Inspiration

99u Devour Creative Live Fast Company Pinterest The Verge Harvard Bus. Review Dribbble Behance

Scott Brinkmeyer

Art Director Email: [email protected] Web: dogwoodcompany.com Instagram: s_brinkmeyer Twitter: @s_brinkmeyer

Mike Sims Creative Director Email: [email protected] Web: mikesims.org Instagram: simsmike Twitter: @simsmike