LBS Snapshot

8/8/2019 LBS Snapshot

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LBS Snapshot


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The Need

Service providers are constantly looking for ways to growththat will help stabilize ARPU and offset declining voice

revenues


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The Opportunity

Location based services opened new avenues for service providers

for provisioning of innovative and lucrative value added services to thesubscribers

For the service providers, this means:

increased network usage hence increase in revenue

compliance to safety regulations (Police)reduced churn

increased customer loyalty

Source of differentiation in a competitive market


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Location based Services

Location-based services (LBS) provides service providers the means to

deliver personalized services to its subscribers

Location based services employ new mobile location technology withthe spatial database and geo information system technologies

It is estimated that the total market for location based services, willgrow to over $12 billion by the end of2014

Usage of location based services is expected to be very popular on thirdgeneration (3G) networks

Location based information services of one sort or another can beoffered by any wireless location technology, from cell ID to A-GPS


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Location based Applications

Location Based Information Services

Destination guides with maps, directionsInformation services (news, stocks, sports)

Mobile yellow pages

Movie, theatre and restaurant location and booking

Store (offering cheapest prices for brand-name items) locating

applicationsEnd User Assistance services

Emerging buddy, child, or car finders.

Roadside assistance-emergency services that utilize locationinformation

Trigger services

Location based billing

Advertising services/pre-emptive information

Others

Personal messaging (live chat with friends)

Wireless advertising and electronic coupons


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Positioning Methods & Accuracy


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Location based Service : U.S. Trends

According to a survey by the MMA, one in four U.S. adults use mobile

location-based servicesOn the survey of more than 1,000 U.S. adult consumers, 91% have acellphone and 26% of that group have used a map, navigation or someother service that automatically determines your current location

37% of the survey respondents noticed any ads while sending/receivingtexted messages and 28% noticed an ad while browsing the mobile web

10% of all cellphone owners use location-based mobile services at leastonce per week

Adults ages 25-34 are frequent users of location services, with 22%using them at least once a week.

63% of iPhone owners use location-based mobile services at least once

per weekRespondents said they use these services most frequently to locatenearby points of interest, shops or services.

Consumers are interested in allowing their phone to automatically sharetheir location in exchange for perks, such as free use of mobileapplications and mobile coupons


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Location based Service : Opportunity inIndia

Global Trends

Nokia, Google, Apple investments in LBSNavigation applications amongst downloaded applications on AppStores

E9-11 mandated by US Telecom Authority

Operator strategic LBS investments

Vodafone, OrangeConvergence of Telematics and wireless with emergence ofconnected PNDs and connected In-dash navigation systems

Indian Trends

BSNL, Airtel launched friend finder and other LBS Applications

Idea to launch Buddy Finder and other LBS ApplicationsRCOM working with Big Maps to launch LBS Applications

Tata Teleservices working with TCS/ Qualcomm for LBS services

DOT Circular asking all mobile operators to have LBS in place with100 metres accuracy


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Location-based Services


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Location Based Services Market Update

Many operators have deployed friend finder and have got

success

Most successful LBS app and services are:Buddy finder community servicesMobile marketing

Infotainment and games

80% of the operators plan to launch new LBS offerings withinnext 2 years

65% operators also plan to invest in new LBS platforms andtechnology

45% intend to invest in LBS middleware


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Worldwide LBS Revenue


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Worldwide LBS Revenue Regional Look


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Friend Finder

Locate your buddy

100% permission based service user requires the explicitpermission of people they would like to regularly track

Access to Service:SMS FIND to 32001

WAP wap.maxis.com.my

Penetration:3.5 mn subscriber to Friend Finder service

Approximate 27% service penetration

Tariff:Each location result received charges: RM 0.30 (approx. INR 4.00)

Each MAP view result received charges: RM 0.50 (approx. INR 7.00)


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Family Finder

Locate your Family member

CAREKeep track of your family member journey with Family Finder Care,whereby an update of their location is sent to you via SMS every 15minutes within 1 hour.

Type CAREMobile No. or Nickname

ALERTHave peace of mind about the whereabouts of your young ones.Family Finder Alert will inform you via SMS should they move fromtheir location.

Type ALERTMobile No. or Nickname


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Friend Finder

Find your friends at the touch of your fingertips

One time authorization is requires from B-Party to access his/herlocation

Find out your location

Add/Edit/Remove friends to your list

Request friends location and approve friends request

Set your status to Visible / Invisible

SMS FT FIND and send it to 2000Charges

For each successful location request RM 0.30

For any other activity (eg., adding/removing buddy, hide/unhide status

etc.) RM 0.15WAP - wap.digi.com.my

ChargesFor each successful location request RM 0.30

For digital MAP request RM 0.50


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Travel Buddy

Travel Buddy is a location based service that allows location

information to be sent and reported within specific intervals

A one-time authorisation will be required from your friends asthis is a permission-based service

Can be accessed only via SMS

To Add buddy send FF CARE to 2000

Location information will be sent to locating party every 15

minutes of interval for 2 hours

ChargesEach location request charges is RM 0.30

RM 0.15 for every SMS request sent to Travel Buddy


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Locator

Locator is a service that allows you to have a peace of mind,

knowing the vicinity where your loved ones, friends orcolleagues are, without the need to call them. What's more, youcan view a map of their current location!

Locator Subscriber

Add up to a maximum of 30 mobile numbers in the locate listAdd/Delete/Change your loved ones/friends numbers

View history records of up to 30 days

No restriction to the number of changes to your loved ones/friendsnumbers

Your Loved Ones/FriendsCan Accept or Reject the request to be located

Option to hide or unhide himself/herself from being located afterconsent has been granted previously

Option to remove himself/herself from the locate list permanently

Will receive monthly notification that informs him/her the mobile

number(s) that can locate him/her


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*SEND

Location-Based *Send is a location-based service that brings

you valuable information on the nearby amenities and generalservices such as Petrol Stations, Post Offices, ATM machines,Fast Food Centres and Supermarkets while you are on the move

To access the service, dial *600#

Charges31.50 cents is chargeable for each successful request.


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*MAPS

*MAPS * 6277#

Want to know what services and promotions are around you?Get a navigation license? Or download the all time favouriteMakansutra Singapore Food Guide?

Dial *MAPS *6277# and check out your current location on themap and look for nearby services and even credit cardpromotions

This service is supported on all GPRS enabled Phone.

ChargesRegistration (one-time) and Subscription (monthly) Free

30 Days Navigation License - $16.05

Makansutra Guide License - $17.05


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Mobile Yellow Pages

Mobile Yellow Pages - a quick and easy way to get information

while you're on the go.

With Singapore's first mobile directory, you'll be able to accessthousands of business listing right on your mobile phone.

Get listings of restaurants, spas, florists, airlines and lots moreat your fingertips


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Location based Advertisement

Launched location-based advertising (LBA) SMS service in

November 2007

The mobile advertising platform, using cell location technology,will allow advertisers to reach out to M1 customers when theyare within designated LBA zones.

Retailers can tailor specific marketing messages and promotionaloffers, based on their desired customer profiles, via SMS towelcome shoppers who are in the vicinity of their shops.

The service is available in seven zones covering more than 70shopping malls. These locations will include popular shoppingand entertainment destinations such as Great World City, TANGSOrchard, Ngee Ann City, SPH-owned Paragon Shopping Centre,Wheelock Place, Wisma Atria, Plaza Singapura and Cineleisure

Orchard.


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Frenclub!

Make new friends and chat with as many people as you

want simultaneously on your mobile phone

To subscribe to the FRENCLUB service:

Text FRENCLUB to 2939

User Profile

Preferred language, age group, gender and nickname. This will serve as the initialsearch criteria and personal profile

Chat anonymouslyIn frenclub, users are only able to see each others nickname; phone number will not beshown. Users can chat anonymously without revealing their personal information. It iseasy, interesting and safe.

Instant Match /Cupid Match

For all new users, system will instant match you a friend base on your initial searchcriteria

ChatroomListen to other people and also able to express your opinion freely. There are multipleChatrooms with different topics


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Frenclub!

Buddy List/Blacklist

You can add friends to your Buddy List and check for their presence anytime you wishNotify to the user when his/her buddy is online.

Block access from any friend by adding them to the Blacklist

Personalized SettingChange your personal profile: nickname, birthday, age group, personality, searchcriteria, city, hobby, gallery and language

Search Criteria

User can search for new friends by their age, gender and location


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Thank You

LBS Snapshot

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