www.TheLBMA.com @TheLBMA on twitter
www.TheLBMA.com @TheLBMA on twitter
The Location Based Marketing Association is a international group dedicated to fostering research, education and collaborative innovation at the intersection of people, places and media. Our goal is
simple; To educate, share best practices, establish guidelines for growth and to promote the services of member companies to brands and other content-related providers.
Members of the LBMA include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. Simply put, we want to help those engaging location-based
services be as successful as possible.
Formed in 2010, 350+ members with chapters in Toronto, New York, San Francisco, Amsterdam, London, Singapore
A location-based service (LBS) is an information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device
Location-based marketing (LBM) bridges the gap between all forms of marketing media. Inclusive of social media, internet, out-of-home, and real life interaction
Wikipedia The LBMA
• Education • Case studies • Industry stats • Research
• Events & Networking • Speaking opportunities • Podcasts • Sponsorship • Case Studies
• Guidelines • Best practices • Committee
participation • Field Research
CELL TOWER
IN-STORE
QR/BARCODE MOBILE
RADIO/TV COUPONS
VENUES
DOOH
AGENCY/ BRANDS BILLBOARD
LOCATION INTELLIGENCE
24%
8%
3% 7%
4%
27%
5%
7%
1%
2% 10%
2%
Checkin Platforms
Mobile Coupons
Navigation
Retailers
Mobile Payments
Agencies
Brands
Media Companies
Carriers
Research/Consulting
73%
12%
9%
4% 2%
NA
EUR
LATAM
APAC
MEA
Over 360 active LBMA member companies worldwide
Include participation in weekly podcasts, Twitter, LinkedIn and Facebook Groups, Case Studies, blog postings, research, events and so much more
Introducing
O2 – PRIORITY MOMENTS Rachel Price
WIGGERT DE HAAN - ROAMLER @WIGGERT
GREGORY ROEKENS - WUNDERMAN @ROEKENS
ASIF R. KHAN – THE LBMA @ASIFRKHAN @THELBMA
LOCATION TODAY
Source: Bynd.com
LOCATION TOMORROW
Source: Bynd.com
US
UK
US UK
Deals Are Indeed Important…
But Not Unless It’s Right For You
Pizza Express Pizza Express launched an
iPhone App that allows you to pay your check right from the table, using a 12 digit code on the receipt, and PayPal.
Available across all 370 locations in the UK.
You can even add a tip and redeem voucher codes. You don’t have to go to the counter or wait for the waiter to run your credit card.
You can find your nearest Pizza Express based on your geo-location, book a table and even view the menu.
LBM Activity & Redemption
Reverses check-in process, post purchase
Checking Into Content
Location Based Billboards
Think Bigger…Integrate Your Media
ASIF R. KHAN - Founder & President [email protected]
@AsifRKhan or @TheLBMA on twitter
www.thelbma.com