Eureka Forbes and Layar
Layar
Jun 12, 2015
Engagement by involvement using a cutting edge augmented reality experience was the core idea to reach out to our audience.
To create an impact full interaction and offer an outstanding experience of product knowledge, we integrated ‘Layar', a self-service web application with the product brochures for the brand Eureka Forbes. It merges the world of print and digital content and creates interactive experiences for customers and serves as a perfect tool for the Brand, its workforce and the customers.
The application added dynamism to the print format of information, making it a new and exciting experience for the consumers to watch and know about Eureka Forbes products.
To create an impact full interaction and offer an outstanding experience of product knowledge, we integrated ‘Layar', a self-service web application with the product brochures for the brand Eureka Forbes. It merges the world of print and digital content and creates interactive experiences for customers and serves as a perfect tool for the Brand, its workforce and the customers.
The application added dynamism to the print format of information, making it a new and exciting experience for the consumers to watch and know about Eureka Forbes products.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Eureka Forbes and Layar
•Born as a joint venture between the Forbes Group and Electrolux of Sweden, Eureka Forbes is a multi-product, multi-channel organization, part of the Shapoorji Pallonji Group and with a global footprint.
•The Pioneers & leaders in water and air purification systems, vacuum cleaners and security systems, Eureka Forbes introduced direct selling in India.
•With total employee strength exceeding 10,000 including an 8000 (Euro champ) strong direct sales force, Eureka Forbes has operations across 550 plus cities/towns in India.
•Eureka Forbes has a 52 per cent market share in the Rs 1,500-crore water purifier segment, with brands like Aquaguard and AquaSure.
•Eureka Forbes is now one of the largest direct selling companies in the world, cited as a classic direct sales reference by marketing ‘guru’, Philip Kotler, in his book ‘Marketing Management’.
The Client
The Challenge
•The Euro Champs are the interface between the organization and the customers. •The revenues of EFL directly depends on the Euro Champs attitude, skills and motivation. •Brochures although a very effective tool for the Euro Champs, the need of the hour was to evolve with the new age tools available at ones disposal for higher conversion rates of potential customers and closer mapping of sales leads.
1 •Prospecting
2 •Preparation & Planning
3 •Initiating Contact & Sales Presentation
4 •Handling Objections
5 •Negotiations & Closing the Sales
6 •After Sales and Account Management
Personal Selling Process Cycle for a Euro Champ
Our Strategies aim to aid the Euro Champs in the Selling Cycle & in the
Process give the users a unique experience.
The Solution
During sales calls, at any given point, a Euro champ carries with him a brochure which consist of product details.
Our Layar Application is integrated within this brochure which is used by the over 6000 strong sales force on their first time sales calls.
We choose ‘Layar', a self-service web application as it merges the world of print and digital content and creates interactive experiences for customers and served as a perfect tool for the Brand, its workforce and the customers.
The Process
For starters, we created an invisible ‘layar’ on a total of 7 pages of the brochure.
Post downloading the “Aquaguard” layar app, the customer scans the brochure. The app detects the code and the result is a one of a kind augmented reality experience for the prospective customer.
Layar Screens
Thank You
Related Documents
