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Transcript
Growth Through Partnerships
Biased Inconsistent Ineffective
Smart Fast Straightforward
Trussle- the very short version
What Are Strategic Partnership’s Exactly?
The collaboration continuum
Transactional Agreement
Strategic Partnership
Joint Venture
M&A
What are their primary characteristics
● Long term commitment
What are their primary characteristics
● Long term commitment
● Reciprocal
What are their primary characteristics
● Long term commitment
● Reciprocal
● Shared Strategy
What are they supposed to accomplish
“Created shared value through combined risk, funding and
resource”
Why Bother?
Moat building
Defensibility
Limited relevant partners
Switching Costs
Builds competency
Defensibility
Limited relevant partners
Switching Costs
Builds competency
Cash
Predictable
‘Cash-kind’
Efficient
Cash = king
Defensibility
Limited relevant partners
Switching Costs
Builds competency
Cash
Predictable
‘Cash-kind’
Efficient
Borrow credibility
Credibility
Brand-Building
New Company Jitters
SEO
Why Partnerships Fail
As many as 70 percent of strategic alliances fail*
Source: Mastering Alliance Strategy: A Comprehensive Guide to Design, Management, and Organization, 2003