2015 Lawn Doctor National Conference Event Attire: What Do I Wear? See below for some suggested looks Day-to-Day Conference: Business Casual Casual/Business Casual is recommended throughout the day while you attend sessions. Dinner Cruise: Dressy Casual Dressy casual is very similar to business casual, with a bit more pizazz. We want you to be comfortable but feel free to dress up your look a bit from what you are wearing throughout the day. Franchise Awards Dinner: Lawn Doctor By The Beach We will be having dinner outside on the deck, by the beach, weather permitting. The evening will be tropical themed so keep that in mind.